Da Best
Welcome
to
60th60th
September 30–October 3
2021
LA CROSSE, WISCONSIN
Oktoberfest!
For 59 years, Oktoberfest has been lifting the spirits of the City of La Crosse and the Coulee Region. But in 2020, that didn’t happen. The world turned upside down and words such as Gemütlichkeit and Ein Prosit were replaced with quarantine and social distance. We mourned the loss of family and friends and adjusted to the loss of our personal freedom.
In June of 2020, members of the board met with the Mayor and a delegation from the police and decided it was in the city’s best interest to not have Oktoberfest. And again, this summer, members of the board met with the Mayor and a delegation from the police department and decided it was in the city’s best interest to have Oktoberfest. So Oktoberfest will carry on! Gemütlichkeit will return to La Crosse and the air will be filled with Ein Prosits for our 60th celebration.
Kelly Wilde2021 President
Guten Tag alle Festers
MAJOR SPONSORSSPONSORS
Baird Endodontic Specialists Sutter Home Brothers Bar Bakalars Sausage Riverfest Dairyland Power Coop Marine Credit Union Cary Heating & AC Wells Fargo Desiging Jewlers JK Herman Design Satori Arts
The Charmant Hotel Borton Construction Merchants Bank Ron Hammes Refreigeration HSR Associates Downtown Mainstreet La Crosse Area Chamber of Commerce Travel Leaders Coulee Region Women Weddings By Nancy Ryan Sherry Insurance
Visit oktoberfestusa.com for complete Sponsor/Klub Member listings
A-1 Mobile Storage E. Stanek Electric Aramark US Bank Big Al’s Kramer’s Bar & Grill Wichelt Imports Kunes RV Cleary Management
Mid-WestFamily
La Crosse
4 | oktoberfestusa.com
EVENTS
11 am–2 pm LEDERHOSEN LUNCH | Downtown Grounds
Enjoy Downtown Oktoberfest Grounds, free
admission and sample the many varieties
of tasty cuisine available from all vendors.
Sponsors: Xcel Energy, State Bank Financial
11 am–2:30 pm SPECIAL FESTER CARNIVAL
Northside Family Festgrounds
Sponsors: Dairyland Power Cooperative,
E. Stanek, Marine Credit Union Foundation
4–11 pm DOWNTOWN FESTGROUNDS
$10 single day admission or $20 three-day pass
4–9 pm NORTHSIDE FAMILY FESTGROUNDS
Fest Fun with carnival rides and food vendors!
Sponsor: WXOW
4–8:00 pm CRAFT BEER NIGHT | Downtown Grounds
$60 General Admission @ 5 pm | $90 VIP @ 4 pm
Sample from more than 40 craft breweries!
Sponsors: Sam Adams, Inland, Festival Foods,
The Remainders, Altra Federal Credit Union,
Big Al’s
THURSDAY, SEPTEMBER 30 1 DAY
1Polka, Pretzels & Prost!
MUSIC
All events are subject to change without notice.oktoberfestusa.com | 5
MORRIE’S HERITAGE
HOFBRÄU HAUS
KAPLAN FESTPLATZ
11:00 AM–2:00 PM
8:00 PM–10:30 PM
EVENTS
6 pm CORNHOLE TOURNAMENT | Downtown Grounds
Registration 5:00-5:45 pm
$30/team, 2-person team | Open to all ages
Admission pass required to play!
7 pm TORCHLIGHT PARADE | Northside La Crosse
Kane & Gillette Streets to Clinton Street
Presenting Sponsor:
7-11 pm TORCHLIGHT AFTER GLOW PARTY
Copeland Park - Loggers Field
Free admission, families welcome! Kick off your
Oktoberfest on the Northside with The Swing Crew!
Sponsor: WXOW
9 pm 60th Oktoberfest Fireworks Celebration
Downtown Grounds
Presenting Sponsor:
Richie Yukovich
Boy Band Night
EVENTS
8 am–midnight DOWNTOWN FEST GROUNDS
$15 single day admission or $20 three-day pass
10 am STEIN HOLDING FINALS | Garden Stage
11 am OPENING CEREMONY | Garden Stage
The much anticipated tapping of the
Sam Adam’s Golden Keg!
2-4 pm LEDERHOSEN GAMES | Downtown Grounds
Stein races, stein holdings, barrel roll, grain toss,
schokolade essen, scavenger hunt.
Play games, have fun and win prizes!
4-9 pm NORTHSIDE FAMILY FESTGROUNDS
Fest fun with carnival rides and food vendors. $30 wristband night at the carnival!
FRIDAY, OCTOBER 1
2019
2 DAY
1961
Take me to the
oktoberfestusa.com | 7
CORPORATE DAY
Golden Keg!
All events are subject to change without notice.
11:30 AM–2:30 PM
3:00 PM–5:30 PM
6:00 PM–9:00 PM
9:30 PM–12:00 AM
Swing Crew
Pat McCurdy
Shirts and Skins
Junk FM
KAPLAN FESTPLATZ
GARDEN STAGE 11:30 AM–2:00 PM
2:30 PM–4:30 PM
5:00 PM–7:00 PM
7:30 PM–10:30 PM
Jim Busta
Oktoberfest Singers
Chris Kroeze
Coyote Wild
8:00 AM–10:30 AM
2:00 PM–4:30 PM
5:00 PM–7:30 PM
8:00 PM–10:00 PM
Brian Brueggen &
The Bockfest Boys
Richie Yukovich
Gary Brueggen
MORRIE’S HERITAGE
HOFBRÄU HAUS
MUSIC
Mississippi ValleyDutchmen
EVENTS
7:30 am YMCA MAPLE LEAF WALK RUN | Riverside Park
Pre-registration required. Half marathon,
5-mile run, 5k walk, and Kid’s Maple Mile. For
more info visit: www.laxymca.org/mapleleaf
Hosted by La Crosse Area Family YMCA
10 am MAPLE LEAF PARADE | Northside to Downtown
11 am–midnight DOWNTOWN FEST GROUNDS
$15 single day admission or $20 three-day pass
11 am–9 pm NORTHSIDE FAMILY FEST GROUNDS
Sponsor: WXOW
2–4 pm LEDERHOSEN GAMES | Garden Stage Area
9 pm 60th Oktoberfest Fireworks Celebration
Downtown Grounds
Presenting Sponsor:
SATURDAY, OCTOBER 2
Ein Prosit!!!!!!!t!tititrrPr
3 DAY
9 | oktoberfestusa.com
MUSIC
All events are subject to change without notice.
2:00 PM–5:00 PM
6:00 PM–9:00 PM
9:30 PM–12:00 AM
2:00 PM–4:30 PM
5:30 PM–7:30 PM
8:00 PM–10:00 PM
2:00 PM–4:30 PM
2:00 PM–7:00 PM
5:00 PM–7:30 PM
8:00 PM–10:30 PM
Sweet Siren
Flash Mob
Some Sh$tty Cover
Band
The Honeygoats
Pacific Coast Highway
The Remainders
Brian Brueggen &
Polka Instruction
Gary Breuggen
The Bockfest Boys
MORRIE’S HERITAGE
HOFBRÄU HAUS
GARDEN STAGE
KAPLAN FESTPLATZ
Mississippi ValleyDutchmen
EVENTS
7:30 am - 11 am PARADE MARSHAL PANCAKE BREAKFAST
Terry J. Erickson Boy’s & Girl’s Club of La Crosse
$5 includes meal
Tickets available in advance from a Parade Marshal,
at the Boy’s & Girl’s Club or at the gate day of event.
Sponsors: Borton Construction
10 am ECUMENICAL SERVICE
North Presbyterian Church
11 am–4 pm NORTHSIDE FAMILY FEST GROUNDS
Sponsor: WXOW
11 am BRATS FOR SENIORS
Delivery of Fest brats and Gemütlichkeit to residents
in our City of La Crosse housing facilities.
Sponsor: Mid-West Family
12 pm–5 pm 60TH OKTOBERFEST CELEBRATION
DANCE + DINNER | Concordia Ballroom
$25 includes dinner | Doors open at noon
Dance at 1 pm | Dinner at 5:30 pm
Tickets available in advance at the Concordia Box
Office or online at concordiaballroom.com
SUNDAY, OCTOBER 3 4 DAY
oktoberfestusa.com | 11
MAP OF THE
FEST GROUNDS
11111111111111111|
MERCH
FESTPLATZ
DASBIER HAUS
2ND ST. N.
LA CROSSE
STREET
2 ND ST. N.
N
E
W
S
VIP PARKING
BRATSVILLE
FRONT ST.
21+
FOOD
Downtown La CrosseOktoberfest GroundsDowntown La CrosseOktoberfest Grounds
HANDICAP PARKING
ENTRANCE
EXIT
GARDEN STAGE
La C
rosse R
iver
$
$
LEDERHOSEN GAMES
CORNHOLE +
HERITAGE HOFBRÄU HAUS
MORRIE’S DESIGNATED
DRIVERBOOTH
EVENTS
Begins on Sep 20 OKTOBERFEST USA MEDALLION HUNT
Check oktoberfestusa.com or social media
for daily clues. $500 cash prize!
Sponsor: Altra Federal Credit Union
Sep 1 - Oct 10 OKTOBERFEST PHOTOGRAPHY CONTEST
Online entry required:
www.oktoberfestusa.com/photo-contest
11 am–2 pm LADIES DAY LUNCHEON | MON, OCT 4
11 am-2 pm | CARGILL ROOM, THE WATERFRONT
$30 per ticket before Sep 1 / $40 after Sep 1
Tickets available in advance online only at
oktoberfestusa.com
Sponsor: Wichelt Imports, Salon Professional
Academy, Kramer’s Bar & Grill, Travel Leaders,
Coulee Region Women, Ryan Sherry Insurance
Oct 9 MOTORRAD TOUR
$25/person and includes a commemorative
Motorrad pin (limited to the first 100 guests)*
Register online at oktoberfestusa.com/motorrad
SPECIAL FEST EVENTS
SPECIAL EVENTS
&HIGH
LIGHTS
oktoberfestusa.com | 13All events are subject to change without notice.
ROYAL INTRODUCTIONS
MISS LA CROSSE/OKTOBERFEST SCHOLARSHIP PAGEANT
SAT, SEPT 11 @ 7PM | WEBER CENTER FOR THE PERFORMING ARTS
Tickets start at $18 | Price does not include venue fees & taxes
Tickets available at the Weber Center Box Office.
SPECIAL FESTER BALL | SUN, SEPT 12 | 4-8 PM
DOWNTOWN FESTGROUNDS
“Tanz fur Alle” Dance for Everybody
Free Admission - donations appreciated!
PARADE MARSHAL ANNOUNCEMENT | WED, SEPT 15 @ 4:30 pm
COPELAND PARK/LOGGER’S FIELD
$10 includes meal, program begins at 5:15 pm
Tickets available in advance online only at oktoberfestusa.com or at
the gate day of event.
MRS. OKTOBERFEST RECEPTION | TUES, SEPT 28 @ 6pm
THE BLUFFS, UWL STUDENT UNION
$35 advance purchase online only at oktoberfestusa.com
Sponsor: Mayo Clinic Health System
FESTMASTER’S BALL | WED, SEPT 29 @ 5 pm
THE LA CROSSE CENTER SOUTH HALL
$60 advance purchase online only at oktoberfestusa.com
Featuring the Alte Kamraden Band!
Sponsor: WXOW, Gundersen Health System,
Coulee Bank, Stifel, US Bank, Weddings By Nancy,
JK Herman Design
.com
Event tickets are available online at oktoberfestusa.com
THINGS TO
KNOW
Single Day Tickets (Day-of sales only)
$10 for Thursday after 4 pm
$15 for Friday | $15 for Saturday
Three-Day Pass (Comes with a souvenir button)$15 in advance
$20 starting Monday, September 27th
Souvenir Button
Children 12 & under: Free
ADMISSION PASSES + BUTTONS AVAILABLE AT THE OKTOBERFEST
OFFICE OR ONLINE.
— Must be 21 to enter building or tents where alcohol is served.
— No food or beverage carry-ins. No backpacks. Strollers and
purses are subject to inspection before entry.
— Smoking is prohibited in any buildings, tents or entryways.
— Smoking is allowed outside on both festgrounds.
VISIT THE FESTLAND TENT on the Downtown Festgrounds
Featuring Oktoberfest’s history, traditions and memorabilia hosted
by past Oktoberfest Royal Families.
First Aid & Security: If you are in need of first aid or have security
concerns, please locate a member of our security staff and they will
assist you.
Morrie’s Designated Driver: Register at the Morrie’s Designated
Driver Booth and receive a stamp entitling you to complimentary
Pepsi-Cola products on the Downtown Festground, sponsored by
Pepsi-Cola Bottling of La Crosse.
2020 collector pin
$3 or Two for $5. Can be purchased
from any Mrs. Oktoberfest.
oktoberfestusa.com | 15
Hotel/Lodging: Visit our website at oktoberfestusa.com You may
also contact the La Crosse Area Convention & Visitors Bureau at
608.782.2366 or Onalaska Tourism Information at 608.781.9570.
ATM: Make cash transactions using the ATM on the Downtown
Festgrounds.
FREE
SHUTTLESERVICE
Free Shuttle Bus: Shuttle bus services are provided during Oktoberfest. Shuttle
schedules will be available at participating locations, Oktoberfest office, or for
the most up-to-date, visit oktoberfestusa.com.
ROUTE NO. 1
DANKE! TO OUR SHUTTLE SPONSORS Country Inn + Suites | Super 8 | Microtel
Kish & Sons Electric, Inc | Smokey’s Bar & Grill
Downtown grounds | on the hour Viterbo | 20 min. past the hour Veteran’s Park - La Crescent | 30 min. past the hour Shopko South | 50 min. past the hour
Downtown grounds | on the hour UW-La Crosse | 10 min. past the hour Valley View Mall | 25 min. past the hour Microtel | 35 min. past the hour
ROUTE NO. 2
ROUTE NO. 3 Downtown grounds | on the hour Smokey’s Bar & Grill | 25 min. past the hour Omni Center| 35 min. past the hour Country Inn & Suites | 45 min. past the hour Super 8 | 50 min. past the hour
Saturday: 2 pm - midnightFriday: 4 pm - midnight
ALL ROUTES Shuttle Hours
16 | oktoberfestusa.com
2021
#1 Oktoberfest Strasse
PO Box 1716
La Crosse, Wisconsin 54602
608.784.3378
oktoberfestlax
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