3 Steps to make your Facebook App Viral
By
Team BrandAppZ
www.brandappz.com
ROI criteria for a Facebook Campaign -
Engagement will consumer base
Online buzz creation
Generating new leads
Ultimately, an increase in the bottom line revenues
Facebook Campaigns Your key to effective marketing
So your brand has decided that a chunk of the marketing budget needs to be spent on Facebook Campaign.
Considering the ever increasing reach and engagement levels on Facebook, surely your marketing strategy is headed in the right direction.
However, the big question remains, will your Facebook campaign be a great success?
3 steps to a Viral App
Inbuilt Viral Components
Timing is the Key
Get your Financials Right
Inbuilt Viral Components
The app
needs to be
designed in a way that
• App provides incentive for sharing & Inviting
• Generates stories on users timeline to maximize reach
• Innovative and engaging enough so that participants make multiple entries
Flow of a Viral App
What starts with a few participants blows up into a full scale marketing success
Participants boost app reach by sharing with friends & family
Reach multiplied with promoted posts & ads directing people to the app
Campaign Launched- Engages users on its own page who are reached via Facebook posts
Case Study -http://goo.gl/hFAZAM Winner -Best Social App Award
The innovative touch along with viral components helped the freaky traveller hunt campaign generate over 1.2 lakh entries
Timing is the key
Timing for an application would vary depending on the industry, the target consumer as well as the positioning of the brand
Let’s take a few examples-
a. Industry Driven – For companies in healthcare related business running campaign around ‘World health day’ and ‘world heart day’ can assure greater success.
b. Brand Positioning & TG – A perfect example for this would be the Gillette ‘Soldier for woman’ campaign which was launched at a time when the nation felt the need for responsible men in society. This was in sync with the positioning of Gillette which glorifies masculinity.
Get your financials right
The app needs to have a significant budget for promotion both pre-launch and post launch.
A rough estimate-
If App development cost = Rs 3 Lakh
Suggested promotional spent = Rs 2-3 Lakh
Suggested medium for promotion-
Facebook Ads directing to app
Sponsored Facebook posts
Google ads
Thank you
Top Related