3 Steps to make your Facebook App Viral

By

Team BrandAppZ

www.brandappz.com

ROI criteria for a Facebook Campaign -

Engagement will consumer base

Online buzz creation

Generating new leads

Ultimately, an increase in the bottom line revenues

Facebook Campaigns Your key to effective marketing

So your brand has decided that a chunk of the marketing budget needs to be spent on Facebook Campaign.

Considering the ever increasing reach and engagement levels on Facebook, surely your marketing strategy is headed in the right direction.

However, the big question remains, will your Facebook campaign be a great success?

3 steps to a Viral App

Inbuilt Viral Components

Timing is the Key

Get your Financials Right

Inbuilt Viral Components

The app

needs to be

designed in a way that

• App provides incentive for sharing & Inviting

• Generates stories on users timeline to maximize reach

• Innovative and engaging enough so that participants make multiple entries

Flow of a Viral App

What starts with a few participants blows up into a full scale marketing success

Participants boost app reach by sharing with friends & family

Reach multiplied with promoted posts & ads directing people to the app

Campaign Launched- Engages users on its own page who are reached via Facebook posts

Case Study -http://goo.gl/hFAZAM Winner -Best Social App Award

The innovative touch along with viral components helped the freaky traveller hunt campaign generate over 1.2 lakh entries

Timing is the key

Timing for an application would vary depending on the industry, the target consumer as well as the positioning of the brand

Let’s take a few examples-

a. Industry Driven – For companies in healthcare related business running campaign around ‘World health day’ and ‘world heart day’ can assure greater success.

b. Brand Positioning & TG – A perfect example for this would be the Gillette ‘Soldier for woman’ campaign which was launched at a time when the nation felt the need for responsible men in society. This was in sync with the positioning of Gillette which glorifies masculinity.

Get your financials right

The app needs to have a significant budget for promotion both pre-launch and post launch.

A rough estimate-

If App development cost = Rs 3 Lakh

Suggested promotional spent = Rs 2-3 Lakh

Suggested medium for promotion-

Facebook Ads directing to app

Sponsored Facebook posts

Google ads

Thank you