26 Amazing B2BContent MarketingFacts & Statistics - 2015

According to a survey by CMS, 14% of B2B Companies arenot using content marketing

as a prime strategy !

B2B Companies - Content Marketing Usage!

93%

86%86%

Creating engaging contents ..

50%

42% 41%

Producing regular contents..

Making varities of contents .. Lack of funds or Budget...

54%

$

Top B2B Content Marketing Challenges !

35%35% 48%48%

Only 35% B2B marketers have documented content marketing strategy but 48% B2B content marketing

strategy remain undocumented.

Documentation of Content Marketing Strategy !

84%

83%

Brand Awareness

Lead Generation

81% User Engagement

75%

SALES

Lead Nurturing

74%

69%

57%

52%

Customer Retention

Customer Evangelism

Upsell & Cross Sell

Top Goals For B2B Content Marketing !

Brand Awareness, lead generation & user engagement are top 3 goals for B2B content marketing. Followed by sales,

lead nurturing, cutomer orientation & upsell/ cross selling !

Most Powerful Social Networks for Content Marketing !

63% 55% 48%

40% 32%

25% 24% 20%

42%

LinkedIn is the most powerful social media platform for B2B content marketing. Followed by Twitter, Youtube, Slide share.

63% B2b companiesare using LinkedIn for content promotion, where only 20% of B2B companiesare focusing on Google +.

Sources :

Contentmarketinginstitute.com

Marketingprofs.com

Designed by -

14%

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B2B Companies are facing challenges in: Creating engaging contents (54%) Producing regular contents (50%)

Making varities of contents (42%) Lack of funds (41%)