26 Amazing Content marketing Facts and Statistics 2015 Infographic
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Transcript of 26 Amazing Content marketing Facts and Statistics 2015 Infographic
26 Amazing B2BContent MarketingFacts & Statistics - 2015
According to a survey by CMS, 14% of B2B Companies arenot using content marketing
as a prime strategy !
B2B Companies - Content Marketing Usage!
93%
86%86%
Creating engaging contents ..
50%
42% 41%
Producing regular contents..
Making varities of contents .. Lack of funds or Budget...
54%
$
Top B2B Content Marketing Challenges !
35%35% 48%48%
Only 35% B2B marketers have documented content marketing strategy but 48% B2B content marketing
strategy remain undocumented.
Documentation of Content Marketing Strategy !
84%
83%
Brand Awareness
Lead Generation
81% User Engagement
75%
SALES
Lead Nurturing
74%
69%
57%
52%
Customer Retention
Customer Evangelism
Upsell & Cross Sell
Top Goals For B2B Content Marketing !
Brand Awareness, lead generation & user engagement are top 3 goals for B2B content marketing. Followed by sales,
lead nurturing, cutomer orientation & upsell/ cross selling !
Most Powerful Social Networks for Content Marketing !
63% 55% 48%
40% 32%
25% 24% 20%
42%
LinkedIn is the most powerful social media platform for B2B content marketing. Followed by Twitter, Youtube, Slide share.
63% B2b companiesare using LinkedIn for content promotion, where only 20% of B2B companiesare focusing on Google +.
Sources :
Contentmarketinginstitute.com
Marketingprofs.com
Designed by -
14%
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B2B Companies are facing challenges in: Creating engaging contents (54%) Producing regular contents (50%)
Making varities of contents (42%) Lack of funds (41%)