NAPA2020MEDIA KIT
NATIONAL ASSOCIATION OF PLAN ADVISORS
INFORMING & CONNECTING
RETIREMENT PLAN
ADVISORS
2For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
The Voice for Advisors
The National Association of Plan Advisors (NAPA) is a nonprofi t organization dedicated to providing a voice in Washington and beyond for the leading retirement plan advisors in America.
As the primary information and advocacy source for retirement plan advisors, NAPA is committed to providing timely and highly relevant content to the greater advisor community through thought leadership, legal and regulatory information, data, news and information. The hub for this information is the NAPA Net web portal, the NAPA Net Daily newsletter and NAPA Net the Magazine.
ABOUT US
More than
40 MILLIONparticipantsare covered by the DC plans with which NAPA members work
250+Firm Partners,including all major broker-dealers,DCIOs, RIAs and recordkeepers
14,000members, strongand growing
More than $4 trillion
in DC retirement plan assets under management with
members and Firm Partners
90%are retirementplan advisors
Who is NAPA?
Advocacy
NAPA is the trusted source for advisors, offering members:
• Advocacy
• Networking
• Business Intelligence
• Professional
Development
3For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
EDIT CALENDAR
SPRING 2020
RESERVE: FEBRUARY 11
MATERIALS: FEBRUARY 25
MAIL: MARCH 26
ACCOLADE:NAPA TOP WOMEN ADVISORS
NAPAnetthe magazine
WHAT STEWARDSHIP MEANS FORYOUR PRACTICE
Powered by the American Retirement Association
THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS
SPRING 2019 • NAPA-NET.ORG
NA
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2019 • S
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WA
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THE NORTH STAR
NAPA Top Women Advisors
Rollovers and the SEC’s Reg BI
Avoid Jargon in Communications
New NAPA-Net Virtual Tour
NNTM_SPG19_00_Cover_Final.indd 1 3/4/19 12:23 PM
SUMMER 2020
RESERVE: MAY 22
MATERIALS: JUNE 3
MAIL: JUNE 26
ACCOLADE:NAPA TOP RETIREMENT PLAN ADVISORS UNDER 40
NAPAnetthe magazine
Powered by the American Retirement Association
THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS
SUMMER 2019 • NAPA-NET.ORG
NA
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YO
UN
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DV
ISO
RS
NAPA 401(k) Summit Wrapup
Indies Succeed in an Era of Consolidation
New Program Educates Plan Sponsors
NINE lessons learned from NINE of this year’s Top Young Retirement Advisors
PLUSNAPA’s 2019 Top Retirement Plan Advisors Under 40 List
(IF I KNEW THEN)
WHAT I KNOW NOW
NNTM_SUM19_00_Cover.indd 1 6/14/19 1:36 PM
FALL 2020
RESERVE: AUGUST 27
MATERIALS: SEPTEMBER 3
MAIL: SEPTEMBER 30
ACCOLADE:NAPA TOP DC ADVISOR TEAMS
NAPAnetthe magazine
Powered by the American Retirement Association
THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS
FALL 2019 • NAPA-NET.ORG
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9 • C
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1(K
) DIL
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MA
NAPA’s 2019 Top DC Wholesalers
Supreme Court Takes Up 3 ERISA Cases
New ARA Leadership Takes the Stage
THE COMPLEXITIES
OF CANNABIS COMPANIES
SPONSORING A 401(k) PLAN.
WHERE THERE’S
SMOKE
NNTM_FALL19_00_Cover.indd 1 9/17/19 11:42 AM
WINTER 2020
RESERVE: NOVEMBER 5
MATERIALS: NOVEMBER 18
MAIL: DECEMBER 11
ACCOLADE:NAPA TOP DC ADVISOR TEAMS
NAPAnetthe magazine
Powered by the American Retirement Association
THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS
WINTER 2019 • NAPA-NET.ORG
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• TD
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Non-Profit ‘Able’: Making the shift to 403(b)
Rollover Roles: Recommendations Post Reg BI
Peak “Peek”: 2020 NAPA 401(k) Summit Preview
TARGET DATE FUNDS STILL HAVE DIFFERENCES THAT COULD IMPACT THEIR VOLATILITY IN THE NEXT BIG DOWNTURN.
MISSING THE TARGET?
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NAPABLACK BOOK WINTER 2020
RESERVE: NOVEMBER 5
MATERIALS: NOVEMBER 18
MAIL: DECEMBER 11
2019 SPECIAL
ISSUE
NAPA BLACK BOOK
THE RETIREMENT
PLAN ADVISOR’S DEFINITIVE RESOURCE
GUIDE
NA
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CK
BOO
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NAPA 401(k) SUMMIT INSIDER SUMMER 2020
RESERVE: MAY 22
MATERIALS: JUNE 3
MAIL: JUNE 26
SPECIAL SUPPLEMENT
TO NAPA NET THE
MAGAZINE
N A P A 4 0 1 ( K ) S U M M I T
2019Insider
SummitInsider_2019_Cover_New Size.indd 1 6/12/19 2:39 PM
4For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
ACCOLADESNAPA’s Industry Lists
NAPA’S UNIQUE LISTS HIGHLIGHT FOUR CRITICAL ELEMENTS OF THE RETIREMENT INDUSTRY:
“Wingmen,” listing the DC industry’s top wholesalers, “Young Guns,” our list of the top plan advisors under 40, our Top DC Advisor Teams and NAPA’s Top Women Advisors.
One of the things that sets these lists apart from other published lists is that they are based on a nominating/voting/selection process that taps into the knowledge of NAPA’s 10,000+ members. You can fi nd our lists online at napa-net.org, under the “Industry Lists” tab.
Advertise your company’s unique services in NAPA Net the Magazine or congratulate your employees for being selected as a top leader in the retirement industry.
Congratulatory ads are $6,000.
In what has long been a male-dominated profession, a growing number of women are today making signifi cant contributions to this fi eld. In 2015, the editorial team here committed to an acknowledgment of those contributions with the launch of the NAPA’s Top Women Advisors.
N A P A D C T O P I N D U S T R Y W H O L E S A L E R S
2019
NAPA TOP
WOMEN
ADVISORS
Spring
SummerWhere is the next generation of plan advisors coming from?
To answer that question, NAPA set out to fi nd the top young advisors — the profession’s “Young Guns, or YG.” The result of was our list of the “Top Retirement Plan Advisors Under 40,” fi rst published in 2014.
FallOnly plan advisors know how important their DC wholesaler can be in building, managing and growing their practice. We call them “DC Wingmen” because if they are doing their job, they have your back. And only advisors know which Wingmen are really good and truly add value.
That’s why NAPA set out to identify the top wholesalers who serve the DC market — the truly elite Wingmen. Our fi rst annual Top DC Wholesalers list, published in March 2014, quickly became an industry staple.
WinterSure, we know it’s not just about the numbers – but the reality is that advisors are having a huge impact every single day, not only on the quality of retirement plan advice, but in building a more fi nancially secure retirement for millions of Americans.
NAPA’s Top DC Advisor Teams acknowledges the advisor teams that are responsible for at least $100 million in defi ned contribution plan assets.
5For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
NAPA BLACK BOOK
REACH AMERICA’S LEADING RETIREMENT ADVISORS ALL YEAR THROUGH THE MOST TRUSTED BRAND IN THE INDUSTRY.
The annual NAPA Black Book directory is the defi nitive guide for America’s retirement industry leaders. The newly expanded Black Book now includes listings from companies in the DCIO, Recordkeeper, BD/RIA, TPA, Tools & Technology, Financial Wellness, NQDC and HSA areas of the retirement industry.
Exclusive to NAPA Firm Partners is the opportunity to reach the nation’s elite plan advisors with an Enhanced Listing. These listings consist of a full page comprehensive profi le and a full page 4-color advertisement, prominently displayed in order to stand out from your peers.
The Enhanced Listing will also appear on the digital version of the Black Book, and will serve as an electronic reference tool for advisors and other retirement professionals.
Purchase an enhanced listing (full page ad and full page directory listing spread) in the 2020 edition (a $15,000 investment), and not only will you distinguish yourself from your category competitors, but you’ll also receive a complimentary NAPA Product Profi le, valued at $8,000.
Please note:» This offer does not apply to previously
booked Product Profi les.» Your complimentary Product Profi le may
only run during the fi rst quarter of 2020.
THE DEADLINE FOR BLACK BOOK SUBMISSIONS IS OCTOBER 15TH
THE SERIOUS RETIREMENT PLAN ADVISOR’S “GO-TO” GUIDE.
2019 SPECIAL
ISSUE
NAPA BLACK BOOK
THE RETIREMENT
PLAN ADVISOR’S DEFINITIVE RESOURCE
GUIDE
NA
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ET THE M
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ENHANCED LISTING$15,000
FULL PAGE AD$7,250
CIRCULATION
18,000+
» Added OptionNAPA will provide a freelance editor to write a full page sponsored executive interview, for any Firm Partner that commits by September 15 for an additional $5,000. The NAPA Firm Partner will have the rights to the PDF at no additional investment!
6For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
PRINT RATES & SPECS
Specs
Rates
NAPA NET THE MAGAZINEFREQUENCYQUARTERLY
CIRCULATION18,000+
OPPORTUNITIES» Firm Partner
Full Page Ad:$11,000
» Accolade congratulatory Full Page Ad:$6,000
» Bellyband:$15,000
BLACK BOOKFREQUENCYANNUAL (WINTER)
CIRCULATION18,000+
OPPORTUNITIES» Firm Partner Full
Page Ad + Full Page Directory Listing:$15,000
» Non-Firm Part-ner Full Page Ad*: $10,000
* Placement Not Guaranteed
401(k) SUMMIT INSIDERFREQUENCYANNUAL (SUMMER)
CIRCULATION18,000+
FULL PAGEADTRIM SIZE: 10” x 12”
BLEED AREA: 10.25” x 12.25”(0.125” from trim)
LIVE AREA: 9” x 11”(0.5” from trim)
DOUBLE PAGE SPREADTRIM SIZE: 20” x 12”
BLEED SIZE:20.25” x 12.25”
LIVE AREA: 19” x 11”(0.5” from trim)
Gutter Safety for Spreads
Allow .25” on each side of gutter, .5” total gutter safety
For ad spread units please supply 0.0625” duplicated image on both sides of the centerline
BELLYBAND
FINAL TRIM & PRINT AREA: 4.5” x 22” (Add .125” bleed allowance if applicable)
4/C process one-sided
MATERIALSSPECIFICATIONS
» All images and artwork must be in CMYK color mode (not spot, Pantone or RGB colors).
» Advertising materials may be submitted in the following fi le types: pre-press quality PDF (PDF/X-1a compliant), CMYK-jpg or CMYK-tif.
» Pre-press quality PDFs (PDF/X-1a fi le type) have embedded fonts and images should be high resolution (300 dpi) and line art at 1200 dpi. Any CMYK-jpg or CMYK-tif fi le must have been created with an original resolution of 300 dots per inch.
7For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
NAPA-NET.ORG
34,500UNIQUE VISITORS/MONTH
(AVG. JAN–MAY 2019)
76,219MONTHLY PAGE VIEWS
(AVG. JAN–MAY 2019)
/YOUR AD HEREA YOUR
AD HERE
B
FREQUENCYUPON REQUEST
OPPORTUNITIESA: TOP LEADERBOARD
(728 x 90)$60 / CPM*
B: TOP ISLAND (300 x 250)$60 / CPM*
* All ads rotate with those of other sponsors, based on number of impressions purchased
FILE SIZES ANDANIMATION SPECS» 39k max file size
» Static or animated GIF files
HTML» No <span style> tags
» Without JavaScript preferred
STANDARD FILES» GIF & JPEG graphics
to meet above file size criteria
8For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
NAPA NET DAILY
YOUR AD HERE
YOUR AD
HEREB
A
YOUR AD
HEREC
D YOUR AD HERE
CIRCULATION:
35,500+
FREQUENCY DAILY / WEEKLY (FRIDAYS)
OPPORTUNITIESA: TOP LEADERBOARD (728 x 90)
$900
B: TOP ISLAND (300 x 250)$900
C: BOTTOM ISLAND (300 x 250)$500
D: BOTTOM LEADERBOARD (728 x 90)$500
FILE SIZES ANDANIMATION SPECS» Maximum file size is 50kb. Static JPG
or static GIF only. There is no rich media on the newsletter.
MATERIALSDEADLINE» Creative must be received
SEVEN BUSINESS DAYSprior to the campaign drop.
» Linking URL for ad to be supplied. URL must be in the format “https://” not “www.”
35,000NEWSLETTER OPENS / WEEK
NAPA Net Daily is the most-read daily newsletter for plan advisors for mar-ket, practice management and regulatory information.
TOPIC-SPECIFIC NEWSLETTERFREQUENCY: UPON REQUEST
CIRCULATION: 18,000+
OPPORTUNITIES» 728 x 90: $60 CPM» 300 x 250: $60 CPM
9For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
CONTENT MARKETINGNAPA HAS DEVELOPED A UNIQUEOUTLET THROUGH WHICH YOU CANSHARE YOUR VALUABLE THOUGHT LEADERSHIP CONTENT TO THE MOSTinfl uential retirement professionals in the industry. Record keepers, mutual funds and broker dealers can now provide news, information and white papers in NAPA-Net Daily, on the NAPA-Net website, and even in NAPA-Net Magazine – reaching more than 35,000 advisors while driving additional traffi c to your website and resources.
Content Contributor Partners will receive the following:
» Advertorial: Participants will have their content highlighted as an Advertorial within NAPA-Net Daily up to 20 times during a given quarter, linking readers to thought leadership articles on the advertiser’s website. These placements look like headline news, and is where you can provide NAPA readers with articles or perceptions that are generally the length of news articles. If there is not room within the 90 day period, the length of responses may spill into the next quarter.
» Text link to White Paper: Participants will have the opportunity to post a text link message on the NAPA-Net Daily up to 10 times during the contracted period as a “featured” white paper. This is where you can highlight longer thought leadership pieces that are valuable to retirement advisors.
» Print Thought Leadership Exposure:NAPA-Net the Magazine will have a section devoted to featured articles contributed by Content Contributor Partners, with a link to your website where the content is hosted. NAPA will allow up to three links in the publication to different stories or white papers of your choosing. Featured articles/content will be included in a minimum of one NAPA Net the Magazine issue.
Total Investment: $15,000 Net
Advertorial: Your News Article Here
Your White Paper Link Here
CHARACTERCOUNTADVERTORIAL HEADINE: 25 CHARACTERS
ADVERTORIAL BODY: 120 CHARACTERS
TEXT LINK: 20 CHARACTERS
CONTENT MARKETING DIGITAL ELEMENTS CURRENTLY DRAWING 3xTHE CLICKS AS BANNER ADS!
Specs
10For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
PRODUCT PROFILEA SPONSORED PRODUCT PROFILE ALLOWS YOU TO REACH 30,000+
NAPA Net Daily subscribers with your product or service message. You provide the content and choose the date (subject to availability) and NAPA will send the message on your behalf.
» FREQUENCY: Upon Request, subject to availabilityMon.–Thurs., limit one per day
» AUDIENCE: NAPA Net subscribers who agree to receive sponsored content
» CIRCULATION:30,000+
» PRICE: $9,000 / per
PRODUCT PROFILE SPECS» HTML content must be provided 7 days
prior to launch for proofing, testing, etc.
» 65 characters or fewer subject line (note: “NAPA Net Product Profile” will precede all subject lines)
» Email width of 720px maximum
11For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
WEBCAST
OverviewA Sponsored Webcast is one of the best ways for our NAPA Firm Partner providers to reach NAPA’s advisor audience. You choose the date (subject to availability), the topic, and the speaker – NAPA does all the work to promote your webcast to our member advisors. All sponsored webcasts are included as a NAPA member benefit and are therefore complimentary for our advisor members. During the live webcast, interactivity through submitted attendee questions is available if desired. The webcast will be recorded and remain on NAPA’s website available to our NAPA members for one year. Contact information for attending NAPA members, including email addresses, will be shared with sponsor for follow-up opportunities.
Sponsorship» Your preferred date
» Your preferred topic
» Your speaker (NAPA will provide a moderator)
» Marketed to all NAPA Advisor members (14,000)
» Available to NAPA Provider Firm Partners only
» 50−minute webcast, including Q&A
E XC LU S I V E LY FO R N A PA F I R M PA RT N E R S
Rates& Specs
FREQUENCYUpon Request, subject to availability
OPPORTUNITIES» $12,500 / per
» Archived for one year on NAPA-Net.org
PRE-WEBCAST PROMOTION» Branding (logo)
inclusion in 3 webcast promotional emails
» Your branded PowerPoint presentation used during the webcast, along with headshot of speakers
POST-WEBCAST PROMOTION» Attendee listing,
including advisor name, phone number and email(subject to opt-in)
12For more information contact ERIK VAN DER KOLK, AD SALES | P: 203.550.0385 | E: [email protected]
VODCASTE XC LU S I V E LY FO R N A PA F I R M PA RT N E R S
OverviewVodcasts are a great way for our NAPA Firm Partner providers to reach NAPA’s advisor audience and position themselves as thought-leaders within the retirement planning industry.
You choose the speaker and topic, and record your own 30-minute video message, then supply it to NAPA. We will post it on NAPA-Net.org’s Vodcast library for 12 months, where our members can access it at their convenience, and promoted to all readers.
Vodcasts are promoted as a complimentary NAPA member benefit.Need help recording your Vodcast? NAPA is happy to assist you with a professional recording of your message..
Sponsorship» Your preferred topic
» Your preferred speaker
» Marketed to all NAPA Advisor members (14,000)
Rates& Specs
OPPORTUNITIES» Client-supplied
Vodcast recording: $8,500
» NAPA-Assisted Vodcast Recording: $17,000
» Archived for one year on NAPA-Net.org
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