FacultyBiographiesMedspaBusinessAcademyColumbus,OHFebruary8,2020

CandiceCarter,PracticeManagerforRoxyPlasticSurgeryhasbeeninthebeautyandaestheticworldforover10years.Sheisaentrepreneur,fashionista,leader,aswellasawifeandmother.Herfocusisinbranding,socialmediamarketing,andbusinessdevelopment.Throughherleadershipshehashelpedphysiciansgrowtheirpracticestonewheights.Hergreatestsuccessandhascomefromhelpingothersreachnewheightsandcrushpersonalandprofessionalgoalstogether.Throughherknowledgeleadershipandmotivationshecan’twaittowitnessanothersuccessstory.

JoshuaDeBlasio,GeneralManagerandExecutiveVicePresidentofClarityRx.Joshhasover20yearsofaestheticindustryexperienceinsales,management,marketing,practiceconsultingandexecutiveleadership.Hisareasofexpertiseincludeinternalmarketingstrategies,patientretention,conversionstrategies,staffproductivityefficienciesandpracticerevenuegrowth.JoshiscurrentlytheGeneralManagerandExecutiveVicePresidentofClarityRxClinicalSkincare,isagraduateofMiamiUniversityandresidesinScottsdale,Arizona.RickDiazistheCo-FounderofTier3Media.Rickhasbeenamarketerandentrepreneurforthemajorityofhiscareer,beforethathehonedhisskillsinthecorporatearena.HehelpedbuildfunnelsandsystemsusedbytopsalesrepsinNYandNJfortwofortune500companiesADPandPaychex.AccordingtoRick,salesandstrategyaretwobigcomponentsinmakingsystemswork,notonly,“howdoIgetpeoplehere”but“howdoIconvertthemoncetheycome”.Rick’sfocushasalwaysbeenonresultsbecauseleadsmeannothingwithoutsales.

CraigHaran,Esq.istheChair,HealthCarePracticeGroupforFrantzWardLLP.Craig’spracticefocusesoncounselingclientsonallaspectsofhealthcarelaw.Craighasconsiderableexperienceincounselingclientsregardingtheproperstructureforhealthcarebusinessarrangements,transactions,andjointventuresinordertoensurecompliancewithfederalandstatehealthcarelaws.ThisincludesexperienceinassistingclientswithnavigatingtheFederalAnti-KickbackStatute,theFalseClaimsAct,thephysicianself-referralstatute(alsoknownas"Stark"),Medicareand

Medicaidbillingandreimbursementlaws,the“HIPAA”privacyandsecurityrules,andmedicaldevicelawsandregulations.Craigalsoroutinelyadvisesclientswithrespecttooperationalmatters,includingriskmanagement,governmentalandthird-partybillingandreimbursement,licensureandcertification,surveyandenforcement,physicianemploymentandrecruitmentarrangements,medicalprovidervendorcontracting,andmanagedcarecontractingarrangements.

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LinleyLaw,KeyAccountsManagerwithMerzAesthetics,hasspentherlifecreatinganddevelopingrelationships.AfterearningherMBA,shewantedtoworkwithpeopleandbuildsomethingspecial.Herabilitytoconnectwithclientsandtheircustomerswashowshewasabletomovefromanentry-levelroleinsalesatXeroxCorporationtobecomingNationalAccountsManagerbytheageof24.HerinterestintheelectivemedicalfieldandherdesiretobeinanindustrywhereshewasherowncustomerledhertoCampbellCunninghamLaserCenter.There,asDirectorofMarketing,Linleyworkedwiththepartnerstobuildoneofthefirstfully-trackedmarketing

programsintheindustry.Thepracticeexperienceda350%monthlygrowthbythesecondyear.Beingapartofsuchafastest-growingandprofitablelasercenterputLinleyinthecrosshairsofthelargestmanufacturerofLASIKtechnology.Soon,LinleywasrecruitedasBusinessDevelopmentManagerforVISX,nowpartofJohnson&Johnson.Shewas,infact,partoftheinauguralexpansionofBusinessDevelopmentManagersatVISX,pioneeringtheirforward-thinkingeducationalandpractice-buildingprograms.Linleywouldlandoneofhermostchallengingrolesinhercareerasconsultantforventurecapitalistsintheaestheticsindustry,arolethatwouldsoonforgeanewcareerdirection.WhileconsultingwithlocationsacrosstheSoutheast,LinleybeganworkingwithDr.ElizabethWhitaker.Linleybuiltyetanotherthrivingrelationshipwiththedouble-boardcertifiedplasticsurgeonandwasnamedCEOofheraestheticspractice,AtlantaFace&Body.Throughtargetedbranding,client-focusedprocessesandafully-trackedmarketingprogram,Dr.Whitaker’spracticeexperiencedanamazing370%growthbythethirdyear.Today,AtlantaFace&Body,withitsflourishingbusinessinbothsurgicalandadvancednon-invasiveaestheticsprocedures,isoneofthemarqueeprovidersofMerztechnologyintheSoutheast.Linley’sroleatMerzAestheticsistodriveotherpracticeswithinnovativebest-practicesprogramsandhelpthemachievethesamekindofsuccess.

TrevorMowerisaPartnerManagerintheBusinessDevelopmentDepartmentatWeave.HeisfromLindonUtah,hasaB.A.fromBYU'sPublicRelationsProgramwhichisconsistentlyrankedamongthetop5programsforstrategiccommunicationintheworld.Trevorhasbeenworkinginthehealthcareindustryforthepast5years.Heisanavidtrailrunner,anultra-marathonrunnerandenjoysspendingtimeoutinthemountainsaroundtheirhomewithhiswifeandtwodaughters.

AudreyNeffistheMarketingDirectorforInc.500company,CrystalClearDigitalMarketing,andisseasonedinthedevelopmentandexecutionoffully-integratedmarketingstrategies.AudreyactivelycontributescontinuingmedicaleducationthroughouttheaestheticarenaandisafacultyspeakerfortheAmericanAcademyofAnti-AgingMedicine(A4M),AmericanAcademyofFacialPlastic&ReconstructiveSurgery(AAFPRS),AmericanAssociationofOrthodontists(AAO),AgeManagementMedicineGroup(AMMG),AmericanSocietyofAestheticPlasticSurgery(ASAPS),TheAestheticAcademy,TheAestheticShow,VegasCosmeticSurgeryConference(VCS),theMedicalSpaShow,andtheAmericanAcademyofAestheticMedicine(AAAM).

MaraShorr,BS,CACII-XIV,isapartnerandvicepresidentofmarketingandbusinessdevelopmentforShorrSolutions,bringingmorethanadecadeofmarketingandcommunicationsexperiencetoShorrSolutions’clients.SheisaLevelIIthroughXIVCertifiedAestheticConsultantutilizingknowledgeandskillsfromherpreviouspositionsinmarketingfortwoseparateleadingdermatology,cosmeticandplasticsurgerypracticeslocatedinSouthFlorida.Nostrangertothestartupworld,MarafoundedandranTheLeoneCompany,amarketingandcommunicationrelationsfirmsbasedinOrlando,untilshejoinedShorrSolutionsin2012.Focusingonbothinternalandclientstrategiesintraditionalandnewmedia,Maraisapublicspeaker,havingservedonfacultyfortheAmericanSocietyofCosmetic

Physicians,theAmericanSocietyofPlasticSurgery,theInternationalMasterCourseonAgingScience,VegasCosmeticSurgery,theAmericanAcademyofAnti-AgingMedicine,THEAestheticShow,THEAestheticAcademy,TheMedicalEntrepreneurSymposium,andTHEAestheticShow’sCertifiedAestheticConsultantprogram.