2020 Faculty Bios - COLUMBUS 2.8.2020 · 2/8/2020 · Faculty Biographies Medspa Business Academy...
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Faculty Biographies Medspa Business Academy Columbus, OH February 8, 2020 Candice Carter, Practice Manager for Roxy Plastic Surgery has been in the beauty and aesthetic world for over 10 years. She is a entrepreneur, fashionista, leader, as well as a wife and mother. Her focus is in branding, social media marketing, and business development . Through her leadership she has helped physicians grow their practices to new heights. Her greatest success and has come from helping others reach new heights and crush personal and professional goals together. Through her knowledge leadership and motivation she can’t wait to witness another success story. Joshua DeBlasio, General Manager and Executive Vice President of ClarityRx. Josh has over 20 years of aesthetic industry experience in sales, management, marketing, practice consulting and executive leadership. His areas of expertise include internal marketing strategies, patient retention, conversion strategies, staff productivity efficiencies and practice revenue growth. Josh is currently the General Manager and Executive Vice President of ClarityRx Clinical Skincare, is a graduate of Miami University and resides in Scottsdale, Arizona. Rick Diaz is the Co-Founder of Tier3 Media. Rick has been a marketer and entrepreneur for the majority of his career, before that he honed his skills in the corporate arena. He helped build funnels and systems used by top sales reps in NY and NJ for two fortune 500 companies ADP and Paychex. According to Rick, sales and strategy are two big components in making systems work, not only, “how do I get people here” but “how do I convert them once they come”. Rick’s focus has always been on results because leads mean nothing without sales. Craig Haran, Esq. is the Chair, Health Care Practice Group for Frantz Ward LLP. Craig’s practice focuses on counseling clients on all aspects of health care law. Craig has considerable experience in counseling clients regarding the proper structure for health care business arrangements, transactions, and joint ventures in order to ensure compliance with federal and state health care laws. This includes experience in assisting clients with navigating the Federal Anti-Kickback Statute, the False Claims Act, the physician self-referral statute (also known as "Stark"), Medicare and Medicaid billing and reimbursement laws, the “HIPAA” privacy and security rules, and medical device laws and regulations. Craig also routinely advises clients with respect to operational matters, including risk management, governmental and third-party billing and reimbursement, licensure and certification, survey and enforcement, physician employment and recruitment arrangements, medical provider vendor contracting, and managed care contracting arrangements.
Transcript of 2020 Faculty Bios - COLUMBUS 2.8.2020 · 2/8/2020 · Faculty Biographies Medspa Business Academy...
FacultyBiographiesMedspaBusinessAcademyColumbus,OHFebruary8,2020
CandiceCarter,PracticeManagerforRoxyPlasticSurgeryhasbeeninthebeautyandaestheticworldforover10years.Sheisaentrepreneur,fashionista,leader,aswellasawifeandmother.Herfocusisinbranding,socialmediamarketing,andbusinessdevelopment.Throughherleadershipshehashelpedphysiciansgrowtheirpracticestonewheights.Hergreatestsuccessandhascomefromhelpingothersreachnewheightsandcrushpersonalandprofessionalgoalstogether.Throughherknowledgeleadershipandmotivationshecan’twaittowitnessanothersuccessstory.
JoshuaDeBlasio,GeneralManagerandExecutiveVicePresidentofClarityRx.Joshhasover20yearsofaestheticindustryexperienceinsales,management,marketing,practiceconsultingandexecutiveleadership.Hisareasofexpertiseincludeinternalmarketingstrategies,patientretention,conversionstrategies,staffproductivityefficienciesandpracticerevenuegrowth.JoshiscurrentlytheGeneralManagerandExecutiveVicePresidentofClarityRxClinicalSkincare,isagraduateofMiamiUniversityandresidesinScottsdale,Arizona.RickDiazistheCo-FounderofTier3Media.Rickhasbeenamarketerandentrepreneurforthemajorityofhiscareer,beforethathehonedhisskillsinthecorporatearena.HehelpedbuildfunnelsandsystemsusedbytopsalesrepsinNYandNJfortwofortune500companiesADPandPaychex.AccordingtoRick,salesandstrategyaretwobigcomponentsinmakingsystemswork,notonly,“howdoIgetpeoplehere”but“howdoIconvertthemoncetheycome”.Rick’sfocushasalwaysbeenonresultsbecauseleadsmeannothingwithoutsales.
CraigHaran,Esq.istheChair,HealthCarePracticeGroupforFrantzWardLLP.Craig’spracticefocusesoncounselingclientsonallaspectsofhealthcarelaw.Craighasconsiderableexperienceincounselingclientsregardingtheproperstructureforhealthcarebusinessarrangements,transactions,andjointventuresinordertoensurecompliancewithfederalandstatehealthcarelaws.ThisincludesexperienceinassistingclientswithnavigatingtheFederalAnti-KickbackStatute,theFalseClaimsAct,thephysicianself-referralstatute(alsoknownas"Stark"),Medicareand
Medicaidbillingandreimbursementlaws,the“HIPAA”privacyandsecurityrules,andmedicaldevicelawsandregulations.Craigalsoroutinelyadvisesclientswithrespecttooperationalmatters,includingriskmanagement,governmentalandthird-partybillingandreimbursement,licensureandcertification,surveyandenforcement,physicianemploymentandrecruitmentarrangements,medicalprovidervendorcontracting,andmanagedcarecontractingarrangements.
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LinleyLaw,KeyAccountsManagerwithMerzAesthetics,hasspentherlifecreatinganddevelopingrelationships.AfterearningherMBA,shewantedtoworkwithpeopleandbuildsomethingspecial.Herabilitytoconnectwithclientsandtheircustomerswashowshewasabletomovefromanentry-levelroleinsalesatXeroxCorporationtobecomingNationalAccountsManagerbytheageof24.HerinterestintheelectivemedicalfieldandherdesiretobeinanindustrywhereshewasherowncustomerledhertoCampbellCunninghamLaserCenter.There,asDirectorofMarketing,Linleyworkedwiththepartnerstobuildoneofthefirstfully-trackedmarketing
programsintheindustry.Thepracticeexperienceda350%monthlygrowthbythesecondyear.Beingapartofsuchafastest-growingandprofitablelasercenterputLinleyinthecrosshairsofthelargestmanufacturerofLASIKtechnology.Soon,LinleywasrecruitedasBusinessDevelopmentManagerforVISX,nowpartofJohnson&Johnson.Shewas,infact,partoftheinauguralexpansionofBusinessDevelopmentManagersatVISX,pioneeringtheirforward-thinkingeducationalandpractice-buildingprograms.Linleywouldlandoneofhermostchallengingrolesinhercareerasconsultantforventurecapitalistsintheaestheticsindustry,arolethatwouldsoonforgeanewcareerdirection.WhileconsultingwithlocationsacrosstheSoutheast,LinleybeganworkingwithDr.ElizabethWhitaker.Linleybuiltyetanotherthrivingrelationshipwiththedouble-boardcertifiedplasticsurgeonandwasnamedCEOofheraestheticspractice,AtlantaFace&Body.Throughtargetedbranding,client-focusedprocessesandafully-trackedmarketingprogram,Dr.Whitaker’spracticeexperiencedanamazing370%growthbythethirdyear.Today,AtlantaFace&Body,withitsflourishingbusinessinbothsurgicalandadvancednon-invasiveaestheticsprocedures,isoneofthemarqueeprovidersofMerztechnologyintheSoutheast.Linley’sroleatMerzAestheticsistodriveotherpracticeswithinnovativebest-practicesprogramsandhelpthemachievethesamekindofsuccess.
TrevorMowerisaPartnerManagerintheBusinessDevelopmentDepartmentatWeave.HeisfromLindonUtah,hasaB.A.fromBYU'sPublicRelationsProgramwhichisconsistentlyrankedamongthetop5programsforstrategiccommunicationintheworld.Trevorhasbeenworkinginthehealthcareindustryforthepast5years.Heisanavidtrailrunner,anultra-marathonrunnerandenjoysspendingtimeoutinthemountainsaroundtheirhomewithhiswifeandtwodaughters.
AudreyNeffistheMarketingDirectorforInc.500company,CrystalClearDigitalMarketing,andisseasonedinthedevelopmentandexecutionoffully-integratedmarketingstrategies.AudreyactivelycontributescontinuingmedicaleducationthroughouttheaestheticarenaandisafacultyspeakerfortheAmericanAcademyofAnti-AgingMedicine(A4M),AmericanAcademyofFacialPlastic&ReconstructiveSurgery(AAFPRS),AmericanAssociationofOrthodontists(AAO),AgeManagementMedicineGroup(AMMG),AmericanSocietyofAestheticPlasticSurgery(ASAPS),TheAestheticAcademy,TheAestheticShow,VegasCosmeticSurgeryConference(VCS),theMedicalSpaShow,andtheAmericanAcademyofAestheticMedicine(AAAM).
MaraShorr,BS,CACII-XIV,isapartnerandvicepresidentofmarketingandbusinessdevelopmentforShorrSolutions,bringingmorethanadecadeofmarketingandcommunicationsexperiencetoShorrSolutions’clients.SheisaLevelIIthroughXIVCertifiedAestheticConsultantutilizingknowledgeandskillsfromherpreviouspositionsinmarketingfortwoseparateleadingdermatology,cosmeticandplasticsurgerypracticeslocatedinSouthFlorida.Nostrangertothestartupworld,MarafoundedandranTheLeoneCompany,amarketingandcommunicationrelationsfirmsbasedinOrlando,untilshejoinedShorrSolutionsin2012.Focusingonbothinternalandclientstrategiesintraditionalandnewmedia,Maraisapublicspeaker,havingservedonfacultyfortheAmericanSocietyofCosmetic
Physicians,theAmericanSocietyofPlasticSurgery,theInternationalMasterCourseonAgingScience,VegasCosmeticSurgery,theAmericanAcademyofAnti-AgingMedicine,THEAestheticShow,THEAestheticAcademy,TheMedicalEntrepreneurSymposium,andTHEAestheticShow’sCertifiedAestheticConsultantprogram.
