2018Reach Leadership and Members
Army National Guard – Army Reserve – Air National Guard – Air Force Reserve – Navy Reserve – Marine Corps Reserve – Coast Guard Reserve
Our Readers’ habits may surprise you!• 50% have been readers of
this title for 3+ years.
• 4.9 people read each issue
• 72% are married
• 35% have some college
• 20% have bachelor’s degree
• Median income: $76,704
• 40% have 2 cars 14% have 4+ cars
• 86% took 5.7 overnight trips in 12 months
• 81% own a home
Published 6x per year. Distributed by written leadership request to 1,200 Reserve Centers and Guard Armories, Pentagon, National Guard Bureau, AG and Governors’ Offices nationwide.
M a g a z i n e
*736,000 print/digital impressions per issue!
*Independent MRI Readership Study, 2016.
NowBi-Monthly!
THE Reserve & National Guard
THE RESERVE & NATIONAL GUARD MAGAZINE (Jan/Feb) Finance
Got Your Six Topical infographicsHealthy Living Budget-friendly Healthy LivingMoney Cover Article--Blended Retirement SystemUnit Focus Finance UnitAnnual Training What to do with your AT MoneyRNG Spotlight Current RNG newsOff-Duty Fun on a budgetMilitary Life New uniforms--how many do you really need?--RNGBy-The-Numbers Finances and the MilitaryWork/money Side Hustles–Making them WorkEducation Paying for collegeTech/Money Technology and Finances
THE RESERVE & NATIONAL GUARD MAGAZINE (Mar/Apr) Education
Got Your Six Topical infographics Healthy Living RNG members in Civilian Helath JobsMoney State education benefits/options for RNGUnit Focus Education-focused unitAnnual Training School for AT?RNG Spotlight Current RNG news Off-Duty Cover article--Online EducationMilitary Life Military schools--how they can help your career--RNGBy-The-Numbers RNG and Education StatsTech and Education Technology and EducationEducation Best Military-friendly schoolsEducation Non-traditional education options with GI Bill
THE RESERVE & NATIONAL GUARD MAGAZINE (May/Jun) Cars and Motorcycles
Got Your Six Topical infographics Healthy Living Fresh air--advantages of commuting on a motorcycleMoney DIY Vehicle maintenance--saving moneyUnit Focus Unit that focuses on vehicle maintenanceAnnual Training Carpoling to AT? RNG Spotlight Current RNG news Off-Duty RNG and their Toys--photos/storiesMilitary Life Motor Pool MadnessBy-The-Numbers Vehicle stats--RNGCover article Cars and MotorcyclesHistory History of military vehiclesFamily Tips for soapbox derby/ cardboard boat races
THE RESERVE & NATIONAL GUARD MAGAZINE (Jul/Aug) Deployment
Got Your Six Topical infographics Healthy Living Tips for staying healthy while deployedMoney What to do with your non-taxable deployment payUnit Focus Unit that aids with deployment prep/reintegrationAnnual Training It all leads to thisRNG Spotlight Current RNG news Off-Duty Ways to spend off-time while deployedMilitary Life ESGRBy-The-Numbers RNG Deployment StatsMilitary Life Deployment Prep/legal, packing list, etc.Military Life/Family ReintegrationDeployment/Family Tips for Talking to a service member during/
after deployment
THE RESERVE & NATIONAL GUARD MAGAZINE (Sep/Oct) Career
Got Your Six Topical infographics Healthy Living Helpful health contentMoney Job training to benefit your civilian and military
career Unit Focus Unit that aids with career prepAnnual Training Tips for taking a break from your civilian jobRNG Spotlight Current RNG news Off-Duty RNG entreprenuersMilitary Life Stay until 20? RNG By-The-Numbers RNG employment statsEmployment Resume tipsEmployment Interviewing TipsEmployment Leading Millenials--How-to
THE RESERVE & NATIONAL GUARD MAGAZINE (Nov/Dec) Transition
Got Your Six Topical infographics Healthy Living Staying healthy when you no longer have a PT testMoney When should you start your retirement pay?Unit Focus unit that helps with transitioning out of militaryAnnual Training No more AT/drill weekends--filling the voidRNG Spotlight Current RNG news Off-Duty Off Duty for good--psychology after the militaryMilitary Life Veterans and the Skilled Labor ShortageBy-The-Numbers RNG Retirement StatsEmployment Should you stay with your civilian employer?Retirement Veteran benefits for RNGTechnology I Want That! New tech gadgets
2018 Editorial Calendar The Reserve & National Guard Magazine
Package Your Print Campaign with Engaging Digital Products!
Web and Mobile Ads
• www.AmeriForce.net
• ROS Banners (728 x 90 and 300 x 250)
• Frequency: Daily
• Regular price: $1,000 net/ month
• Rotation: 20%
• Mobile included!
Dedicated eMails
Audience/Impressions: 50,000 military-only, opt-in addresses
• Your content in the AmeriForce template.
• One advertiser only on Tuesdays and Thursdays
• $2,100 net/send
Weekly eNewsletters
Header sponsor ad: • $1,000 net/week
Native advertorial content: • $2,500 net/week
Footer sponsor ad: • $750 net/week
Impressions: • 50,000 for banners • 250,000 for native content
Digital Edition Billboards
• All 18 AmeriForce magazines are sent digitally to 50,000 military-only addresses.
• Web URLs in ads are linked.
• This ad space, next to the cover, provides best view upon opening.
• $1,250 net/issue
Holiday eMail Sponsorships
Impressions: • 50,000
Sponsorship header ad: • $1,500 net/send
Holidays include (not limited to):
• Military Appreciation Month
• Mother’s Day
• Memorial Day
• Father’s Day
• 4th of July
• Veteran’s Day
• Thanksgiving
• Christmas
Native advertorial EXTRA
• Ad is placed on www.AmeriForce.net homepage for FREE
• Ad is posted to our Facebook, Twitter and Pinterest pages: FREE
Digital Sponsorships – Multi-Platform Exposure!
Hundreds of Thousands Targeted Impressions!
Military Skills Translator$1,500 net – 30-day increments 10,000 impressions/months
Sponsor gets:
• Background graphic
• Banner ad at top of home page
• Prominent logo placement
• Promo sent to 50,000 military names; Website link; social platform posts.
"Military Minute” Content Videos$3,000 net 250,000 impressions
Sponsor gets:
• Five second "preroll" sponsorship
• Watermark logo in upper-right corner for duration of video
• Voiceover mention "This Military Minute sponsored by…"
• Promo sent to 50,000+ military names; Website link to video on home page for 30 days; social posts; included in weekly eNewsletter.
Quarterly Sweepstakes $4,500 net + prize cost (min. $250 value) 2,400,000 impressions Sponsor gets:
• Background graphic
• Banner ad
• Logo
• Promo sent in three weekly eNewsletters; three dedicated eMails; three times on social media platforms; and in three print issues during the quarter with sponsor logo and “sponsored by...” included.
Title/Issue Space Close Ad Material Due Release
Jan/Feb 11/22/17 12/4/17 1/18/18
Mar/Apr 1/30/18 2/9/18 3/15/18
May/Jun 3/30/18 4/10/18 5/17/18
Jul/Aug 6/1/18 6/12/18 7/19/18
Sep/Oct 7/27/18 8/7/18 9/13/18
Nov/Dec 9/28/18 10/9/18 11/15/18
2018 Production Schedule
The Reserve & National Guard Magazine736,000 print/digital impressions per issue6x per year
Full Page $9,873
1/2-Page $5,428
1/3-Page $3,451
Cover Strip Ad $6,000
Cover 2 $11,847
Cover 3 $10,860
Cover 4 $12,835
Across TOC $10,860
Center Spread $15,796
2018 Print & Digital Pricing
For material specs go to www.AmeriForce.net/Advertise-With-AmeriForce
Todd Taranto, Publisher/Owner/Veteran: [email protected] Miller, Vice President of Sales: [email protected] Dunbar, Director of Business Development: [email protected]: [email protected]: [email protected]: [email protected]
Serving the Market…Supporting the Mission…Since 1999
AmeriForce Media, LLC, 123 W. Front Street, Ste. 212 Wheaton, IL 60187, (703) 337-8100
Web Advertising:
• Banners (728 x 90 and 300 x 250) $1,000 net/mo
Weekly eNewsletter:
• Header ad (728 x 90) $1,000 net/wk
• Native advertorial $2,500 net/wk
• Footer ad (728 x 90) $750 net/wk
eMails:
• Dedicated eMails: $2,100 net/send
• Holiday eMails: $1,500 net/send
Digital Editions:
• Billboard ad (next to cover) $1,250 net/issue
Military Skills Translator Sponsorship
• $1,500 net – 30-day increments
Military Minute Content Video Sponsorship
• $3,500 net
Quarterly Sweepstakes Sponsorship
• $4,500 net + prize cost ($250 min value)
Add 3% fee for credit card payments. Frequency Discounts: 5% for any 3 issues,10% for any 6 issues,15% for any 10 issues, 20% for 15+ issues.
2018 PackagesPrint Plus One: $10,000*You Get...• Half page ad • 3 months of ROS website advertising
Also pick one:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad
You Pick Two: $15,000*You Get...• Full page ad • 6 months of ROS website advertising
Also pick two:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad• 1 Digital Edition Billboard (1 ea.)
Triple Play: $20,000*You Get...• Full page ad • 12 months of ROS website advertising
Also pick three:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad• 1 Digital Edition Billboard (1 ea.)
*Net Prices. Packages must be paid at time of first media execution.Or bundle your own package!
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