Download - 2017-3-2 Mobile LUMAscape - · PDF fileAT&T Ad Works Windows Phone THE ZUMOBI F.ŒTWORK NGS the mobile house DataXû mparEicJe Audience Network FOURSQUARE TABAMI "*perian. Mediasmith

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Page 1: 2017-3-2 Mobile LUMAscape - · PDF fileAT&T Ad Works Windows Phone THE ZUMOBI F.ŒTWORK NGS the mobile house DataXû mparEicJe Audience Network FOURSQUARE TABAMI "*perian. Mediasmith

©LUMAPartnersLLC2017

MOBILELUMAscape

SSPs / Exchanges

Analytics / Measurement / Attribution / Reporting

mCRM / Data Management

Devices

Media Agencies

OS

M

A

R

K

E

T

E

R

P

E

O

P

L

E

Mobile Web Browser

Messaging

Denotes acquired company Denotes shuttered company

App Developers / Publishers

Carriers

Apps

Mobile Ad Networks

Messaging Tools

Ad Servers

Location Data Cross-Device

Music

Location Based Services

Utility / Productivity

Security

Games

Entertainment / News

App Stores

Mobile (Re)Engagement

Lifecycle Marketing Deeplinking

Agencies Agency

Trading Desks

Media Agencies

Creative Tech

DSPs

Dev Platform / Tools