2017-3-2 Mobile LUMAscape - · PDF fileAT&T Ad Works Windows Phone THE ZUMOBI F.ŒTWORK...

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© LUMA Partners LLC 2017 MOBILE LUMAscape SSPs / Exchanges Analytics / Measurement / Attribution / Reporting mCRM / Data Management Devices OS M A R K E T E R P E O P L E Mobile Web Browser Messaging Denotes acquired company Denotes shuttered company App Developers / Publishers Carriers Apps Mobile Ad Networks Messaging Tools Ad Servers Location Data Cross-Device Music Location Based Services Utility / Productivity Security Games Entertainment / News App Stores Mobile (Re)Engagement Lifecycle Marketing Deeplinking Agencies Agency Trading Desks Media Agencies Creative Tech DSPs Dev Platform / Tools

Transcript of 2017-3-2 Mobile LUMAscape - · PDF fileAT&T Ad Works Windows Phone THE ZUMOBI F.ŒTWORK...

Page 1: 2017-3-2 Mobile LUMAscape - · PDF fileAT&T Ad Works Windows Phone THE ZUMOBI F.ŒTWORK NGS the mobile house DataXû mparEicJe Audience Network FOURSQUARE TABAMI "*perian. Mediasmith

©LUMAPartnersLLC2017

MOBILELUMAscape

SSPs / Exchanges

Analytics / Measurement / Attribution / Reporting

mCRM / Data Management

Devices

Media Agencies

OS

M

A

R

K

E

T

E

R

P

E

O

P

L

E

Mobile Web Browser

Messaging

Denotes acquired company Denotes shuttered company

App Developers / Publishers

Carriers

Apps

Mobile Ad Networks

Messaging Tools

Ad Servers

Location Data Cross-Device

Music

Location Based Services

Utility / Productivity

Security

Games

Entertainment / News

App Stores

Mobile (Re)Engagement

Lifecycle Marketing Deeplinking

Agencies Agency

Trading Desks

Media Agencies

Creative Tech

DSPs

Dev Platform / Tools