2016 Trends for Influencer Marketing
#SMTLive
#SMTLive
Thank You to Our Sponsor
@BlogMeetsBrand
#SMTLive
Join the Conversation…
Follow along and share your thoughts on
Twitter at #SMTLive
Submit your questions in the
GoToWebinarcontrol panel
#SMTLive
Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand
Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts . @RobinCarey
Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin
#SMTLive
2016 TREND FORECAST
#1: Influencers Integrated into Media Buys
#SMTLive
2016 TREND FORECAST
#2: Influencers as Social Cause Champions
#SMTLive
2016 TREND FORECAST
#3: New Sectors Tapping into Influencers
#SMTLive
2016 TREND FORECAST
#4: Co-Promotions
#SMTLive
2016 TREND FORECAST
#5: Stand-Alone Campaigns
#SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
#SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
Quantity + Quality = Success
Traffic#Fans/Friends/Followers
Domain Authority
Alexa Rank
Google Page Rank
#SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
Quantity + Quality = Success
Engagement Competence/Expertise
Generosity
#SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
#SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
Campaign Type Best For
Review/Testimonials Launching a new product/service to market Creating trust among consumers Triggering product usage via content integration Generating original content that increases traffic, inbound links and
improves SEO
Contest/Challenge/Sweepstakes Generating new fans, friends and followers Creating excitement around your brand Boosting traffic and lead generation Generating original content that increases traffic, inbound links and
improves SEO
Live/Virtual Event Developing relationships with influencers and their audiences Generating up-to-the-minute social lift Securing UGC in-real-time
Offers/Incentives/Discounts Increasing conversions and sales Attracting new customers Seasonal or time-sensitive boost
Tutorials/Interviews Delivering practical guidance and instructional support Promoting or producing visual assets Elevating recognition and reputation of product
#SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
#SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
#SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS
#SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS
#SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS
#SMTLive
Join the Conversation…
Follow along and share your thoughts on
Twitter at #SMTLive
Submit your questions in the
GoToWebinarcontrol panel
#SMTLive
Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand
Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts . @RobinCarey
Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin
#SMTLive
Thank You to Our Sponsor
@BlogMeetsBrand
#SMTLive
Upcoming Webinar
November 11th
From Community to Commerce: Making the ROI Connection
Top Related