408LaurelStreetLancaster,PA17603

717-333-4104www.e-impactmarketing.com

TheE-ImpactMarketingStarterPlanWebsiteProposal

COST:$2,500.00TheE-ImpactMarketingStarterPlan:

E-ImpactMarketingwillbuildabasicwebsitethatismobilefriendlyandhavebasiconpageSEOoptimization.Thewebsitewillincludefeaturesoutlinedonpage2includinganattractivehomepage,3productpages,leadmanagementsoftware,anemailmarketingprogram,sitemapsonmajorsearchenginesandroomforplentyofgrowth.Adoublelayerbackupsystemwillbeinplacetoprotectyourwebsiteandsecurebrowsingisincludedinthehostingcosts.Thegoalisprovideasolidplatformthatcangrowasyouronlinemarketingbeginstoworkforyou.TheE-ImpactMarketingBusinessPhilosophy:E-ImpactMarketingwasbirthedbyadesiretoimplementJesus’firstmessagewhenhesaid,“Repent,fortheKingdomofHeavenisathand.”WeseektomakethatKingdomalivebyhelpingyourbusinesssucceedwhileprovidingtraininginmarketinganddesigntonewlyarrivedrefugeesinLancaster,PAandofferingthemalivingwagewithwhichtosupporttheirfamilies.Thankyouforconsideringusforyourmarketingneeds!-TheE-ImpactMarketingTeam

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TheStarterPlanMarketingStage I: Info Gathering Stage

1. Aone-hourconsultationtounderstandyourlineofproducts.2. CollectionofphotosontheE-ImpactMarketingserverinpreparationforimplementingonthesite.3. Compilingofinformationaboutyourcompany.Howlongyouhavebeeninbusiness,locationinfo,

contactinfo,hoursetc.StageII:ImplementationStage

1. ThewebsitewillbebuiltonourpredesignedMOBILEFRIENDLYthemewithourspecificlayout.Customizationisavailableatanhourlyrate.TheStarterPlanPagesincludedwillbe:

a. AHomePage,ThreeProductPages(Wood,Vinyl,Metalorasyouwish),AboutUsPage,ContactUsPage,FreeQuoteFormPage,ApagesayingThankYouafterfillingouttheform.

b. Additionalpagescanbeaddedthroughourhourlyrates.c. EachpagewillbeoptimizedforaShedorGaragerelatedkeywordandtheoverallwebsitewill

beoptimizedforlocalsearchresults.2. TheplanincludesonephotoshopedShedorGaragesituatedinalandscapedscene.Thiswillmostlikely

beonthehomepagetocreateagoodfirstimpression.Additionalproductphotoswillbecutoutwithawhitebackground.Additionalphotoshopedimagescanbeincludedviaourhourlyrate.

3. AddaLeadManagementprogramtocaptureleadsandmanagequoterequestsaswellasprovideaplatformforemailmarketingtoleads.

4. Connectthewebsitetotwosocialmediasitesthatarealreadysetup.Ifweneedtosetupthesocialmediasitestherewillbeextrachargesbasedonourhourlyrate.

5. EachpagewillhaveaclearCall-to-Actiontoencouragevisitorstoengagewithyourcompany.Stage III: Launch and Testing

1. LaunchtheWebsiteontheE-ImpactMarketingServer.2. ImplementGoogleAnalyticsformonitoringwebsiteperformance.3. SubmitasitemaptoGoogleandBingforcrawlingyoursite.

StageIV:AfterLaunch

1. Wewillrecommenda$250.00permonthbudgetforongoingmaintenance,websitegrowth,furtherSEOworkandblogpostingstohelpyoureachawideraudience.The$250permonthwouldgiveyou3to5hoursofworkpermonth.Mostoftheworkwouldbedoneonaquarterlybasissowecouldfocusmoreontheprojectandbemoreefficientwiththetimeavailable.So,forexample,wecanaccomplishmorewith15hourseverythreemonths,thantryingtobreakthatupintothreedifferentperiodstohonorthe$250.00monthlyinput.

Optional:PaidAdsandMiscProjects Weoffervideoandphotographyservices,catalogdesignandprinting,assistancewithbranding,localsearchmarketingplans,PaidAdManagement,SocialMediaPosting,linkbuildingstrategiestoincreasetheauthorityofyoursiteandmuchmore.RatesandCharges: For custom work hourlyrateswillbe$45.00to$85.00in2017.Wechargebasedonthelevelofexpertiseoftheemployeesinourofficethensendaninvoiceattheendofthemonth.

1. HostingCosts:$29.95perwebsitepermonthincludesonedomain.HostingincludesadoublelayerofbackupforyourwebsiteandsecurebrowsingisincludedforFree.Thisischargedannually.

2. EmailAutomationandLeadGenerationPlatform:$25.00permonthforupto1,000leads. Please Note: To begin the project we ask for a $2,500 payment. When the check arrives in our office, your place will be confirmed in our schedule. Any extra features requested will be billed on an hourly basis and be invoiced at the end of each month the work was accomplished. To accept this proposal, please sign below and email or mail to E-Impact Marketing LLC, 408 Laurel Street, Lancaster, PA 17603.

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ImportantTerms:SearchEngineOptimization:SEOistheprocessofcreatingandoptimizingawebsiteinordertobefoundbymajorsearchengines.Thisincludesbothoptimizingworkoneverypageofthewebsitestofocusonaparticularkeywordinyourindustryandoutsideinfluencesthathelpapagerankhigher.KeywordResearch:Tobeginwith,E-ImpactMarketingwilldodetailedkeywordresearchtofindoutwhatyourpotentialclientelearesearchingforonlineandthesearchtermstheyareusing.Welookforhighvolumekeywordsthathavealowerlevelcompetitionandthenimplementthemonthepages.FocusKeyword:Thekeywordoneachpagewhichweareaimingtobringtothetopofthesearches.Wewillconsiderthatkeywordthroughoutthepagesothatwhenthesearchenginesindexthepage,itwillbeclearwhatproductyouarepromoting.Eachpagewillhaveadifferentfocuskeywordsothatyoursitewillrankformanydifferentkeywordsorganically.On-PageOptimization:Whenwehavefoundasuitablekeywordorlistofkeywords,E-ImpactMarketingwillimplementthosekeywordsonthepagesofyoursite.Thesekeywordsareimplementedintitles,text,metatags,filenamesandmuchmanyotherwaysonthechosenpage.Off-PageOptimization:Afterapageisoptimized,wethenseektopromotethatpageinthesearchengines.Wedothisbyfirstinformingthesearchenginesthatthispageorpagesexistsothesearchenginescanindexthem.Thenwetrytofindhighqualitywebsitesinyourfieldtolinktothatpage.Allofthiswillincreasethepossibilitythatyournewpage/swillriseclosertothetopofthesearches.ContentDevelopment:Notonlywillweoptimizetheexistingpagesonthewebsites,togetherwithyourofficewewillfindwaystoincreasethepagesonyoursite.Everypageisapotentialforcapturingvisitorssearchingwithadifferentkeywordorsetofkeywords.E-ImpactMarketingwilladdnewpagestothesitemonthlytocontinuetogrowyourmonthlyvisitorlevels.MobileFriendlyDevelopment:Westrivetoensurethatyourwebsitesworkswellwithanydevice.Thisincludesphotosthatareoptimizedformobileusers,responsivewebsitesdesignandotherfactorsrelatedtoawebsitesthatworkswellacrossalldevices.OrganicClicks:Clicksthatcomebecauseyourpageisoptimizedforthatkeyword.Theseclicksarefreebuttakesubstantialinputtocapturebecausetheyrequirethatyourpageiscarefullyoptimizedtoreachthetopofthesearches.Thisisalong-termplanthatrequiresongoinginputtostayaheadofthecompetition.PayPerClick:AdsmanagedbyE-ImpactMarketinginGoogleandBinginwhichyoucompanywillbidonparticularkeywordsintheindustry.Thiscanbringyoursitetothetopforasmallfeeperclickwithoutalltheoptimization.However,abetteroptimizedsitetypicallymeansalowercostperclick.Around64%ofpeoplelookingtobuysomethingonlineclickonpaidads.http://www.wordstream.com/blog/ws/2012/07/17/google-advertisingRemarketingAds:AdsthatarecreatedbyE-ImpactonGoogleandBingwhichwillappeartocustomerswhohavevisitedothersiteslikeyoursortopastvisitorstoyoursite.Theseadscanfollowapotentialclientfor60daysoranothersetperiodoftimetokeepyourcompanyinfrontofthem.GoogleAnalytics:GoogleAnalyticsonyoursiteustheopportunitytocloselyevaluatewhatishappeningtoyourvisitors.Itshowsnumberofvisitors,pagesvisited,timeonyoursite,whatactionstheytookandmuchmore.Conversions:Ourgoalistohaveapotentialclientperformanactiononyourwebsitesbesidesjustclickingaround.Wewantthemtoeithercallin,purchaseaniteminthestore,filloutaformorbeaddedtoyourmailinglist.Whentheydothis,itisconsidereda“conversion.”WhenwetrackconversionsinGoogle,itcanbothreduceyourcostforpaidadsandincreasethevalueofyourwebsites.EmailAutomationMarketing:Aplatformthatwillcaptureleadsfromyourwebsite'svisitorsandallowustoseetheitemsofinterestandthusprovidehelpfulemailcontenttokeepthemengaged.