UPDATE FOR PUBLIC IMAGE GRANTS 2013-14
We’re changing our name:
PUBLIC IMAGE GRANTS
Why?
Better reflects a switch from awareness to understanding
Focus more attention on advertising placement
UNDERSTAND YOUR GOAL
Increase understanding & awareness Build understanding of Rotary’s role in
eradicating polio Increase membership
Increase women members Increase Young Generations members
Increase donations Increase pride among Rotary members
WHAT WE DO
Grants for one, two or three years Up to US$15,000 Single district Multi-district Single AND Multi-district (Maximum total
request US$15,000)
WHAT’S NEW FOR 2013-14
PRIORITY EXPRESS GRANTS Pre-selected ads in one of three packages
Polio Membership Peace
Three grant levels US$15,000 US$10,000 US$7,500
Tell me more….
Deadline: 4 March 2013 NO LATE APPLICATIONS ACCEPTED FIRST COME, FIRST SERVE UNTIL
ALLOCATED FUNDS ARE EXPENDED You pick the media You pick the dates You localize to your region
TARGET MEDIA TO YOUR AUDIENCE Who are you trying to reach?
Young Professionals? Women? Business Professionals between 30-55
What do they read? What do they listen to? Where do they go?
CHOOSE THE BEST MEDIA FOR YOUR REGION (Pick one or more) Radio placements TV placements Newspaper/print media Out of home (Billboards, transit, etc.) Internet
Choose your media kit
Kits available for Polio, Membership, Peace at xxxxxxx
CHOOSE THE BEST TIME World Polio Day – 24 October Rotary Awareness month – January Rotary’s Birthday – 23 February Earth Day – 22 April World Water Week
4-8 November 2013 Club anniversary, district anniversary,
major project initiatives, fundraisers Best date for your region
CHOOSE YOUR $$ REQUEST
REQUEST MATCH US$15,000 US$5,000 US$10,000 US$3,333 US$ 7,500 US$2,500
Solicit in-kind (free) media placements to stretch grant $$s
This is still a reimbursement program
MULTIPLY YOUR IMPACT
Share the dates of your program with your clubs
Encourage them to advertise locally at the same time
Encourage them to execute projects at that time and invite the media to attend
Send letters to the editor about local projects during ad campaign
Keep records of inquiries and/or web interest (use Google Analytics)
FIRST IN, FIRST APPROVED
Must meet all criteria No late applications Incomplete applications will not receive
priority status Approved in order of receipt until funds
depleted. All Priority Grant approvals by
mid-April 2013
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