UPDATE FOR PUBLIC IMAGE GRANTS 2013-14

We’re changing our name:

PUBLIC IMAGE GRANTS

Why?

Better reflects a switch from awareness to understanding

Focus more attention on advertising placement

UNDERSTAND YOUR GOAL

Increase understanding & awareness Build understanding of Rotary’s role in

eradicating polio Increase membership

Increase women members Increase Young Generations members

Increase donations Increase pride among Rotary members

WHAT WE DO

Grants for one, two or three years Up to US$15,000 Single district Multi-district Single AND Multi-district (Maximum total

request US$15,000)

WHAT’S NEW FOR 2013-14

PRIORITY EXPRESS GRANTS Pre-selected ads in one of three packages

Polio Membership Peace

Three grant levels US$15,000 US$10,000 US$7,500

Tell me more….

Deadline: 4 March 2013 NO LATE APPLICATIONS ACCEPTED FIRST COME, FIRST SERVE UNTIL

ALLOCATED FUNDS ARE EXPENDED You pick the media You pick the dates You localize to your region

TARGET MEDIA TO YOUR AUDIENCE Who are you trying to reach?

Young Professionals? Women? Business Professionals between 30-55

What do they read? What do they listen to? Where do they go?

CHOOSE THE BEST MEDIA FOR YOUR REGION (Pick one or more) Radio placements TV placements Newspaper/print media Out of home (Billboards, transit, etc.) Internet

Choose your media kit

 

Kits available for Polio, Membership, Peace at xxxxxxx

CHOOSE THE BEST TIME World Polio Day – 24 October Rotary Awareness month – January Rotary’s Birthday – 23 February Earth Day – 22 April World Water Week

4-8 November 2013 Club anniversary, district anniversary,

major project initiatives, fundraisers Best date for your region

CHOOSE YOUR $$ REQUEST

REQUEST MATCH US$15,000 US$5,000 US$10,000 US$3,333 US$ 7,500 US$2,500

Solicit in-kind (free) media placements to stretch grant $$s

This is still a reimbursement program

MULTIPLY YOUR IMPACT

Share the dates of your program with your clubs

Encourage them to advertise locally at the same time

Encourage them to execute projects at that time and invite the media to attend

Send letters to the editor about local projects during ad campaign

Keep records of inquiries and/or web interest (use Google Analytics)

FIRST IN, FIRST APPROVED

Must meet all criteria No late applications Incomplete applications will not receive

priority status Approved in order of receipt until funds

depleted. All Priority Grant approvals by

mid-April 2013

QUESTIONS?PRGRANTS@ROTARY.ORG