The Engagement spectrum
Take down the wall
Be my facebook page!
Patients view on pharma engagement
What is the distance to be overcome?
How do patients feel about you getting engaged?
Neutral
Mixed PositivePositive
Take it slow!
Roche Social media guidance
Reactions from the blogosphere
Know who you are engaging with.
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Be realistic.
Influencers
Know your online tribe leaders
Integrity Trust
Availability Support
Sharing
Successful collaborations.
Be real.
Facilitate exchanges that foster health.
Engage, engage, engage
and have some fun