The Engagement spectrum

Take down the wall

Be my facebook page!

Patients view on pharma engagement

What is the distance to be overcome?

How do patients feel about you getting engaged?

Neutral

Mixed PositivePositive

Take it slow!

Roche Social media guidance

Reactions from the blogosphere

Know who you are engaging with.

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Be realistic.

Influencers

Know your online tribe leaders

Integrity Trust

Availability Support

Sharing

Successful collaborations.

Be real.

Facilitate exchanges that foster health.

Engage, engage, engage

and have some fun