2002 Content Marketing Venture: Pilot of an HD-video original content series, monetized with vendor and non-endemic ad serving within the programming.

Kim GarretsonDirector of Emerging Media

Best Buy

Bringing Home Technology featured actors in a home location learning to use new technology. Pop-up ads gave viewers the option to view and paused the content.

Kim GarretsonDirector of Emerging Media

Best Buy

With this 2002 venture, I have continued to innovate in content marketing, with brands/retailers monetized as media.

Kim GarretsonDirector of Emerging Media

Best Buy