Web Site Monetization

17
© 2007 Stephan M Spencer Netconcepts www. netconcepts .com [email protected] Web Site Monetization Make Money While You Sleep

description

Web Site Monetization. Make Money While You Sleep. Monetization Options. - PowerPoint PPT Presentation

Transcript of Web Site Monetization

Page 2: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Monetization Options Google AdSense • Yahoo Publisher Network • SearchFeed •

Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.

Your mileage will vary. What works for some may not work for you.

Page 3: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Affiliate Links Affiliate networks like Commission Junction offer

hundreds of merchants Datafeeds are best (e.g. cardoffers.com)

Page 4: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

What Are the Levers? Turn the dial up on…

– traffic (through SEO & SEM)– clickthrough rate on the ads– ad prices– number of ad units (AdSense allows 3, and 1 link unit)– venues (videos, RSS feeds, emails, etc.)

Content based ads and search ads

Page 5: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Don’t Make It Look Like an Ad Text ads good; image ads bad Which ad formats work best?

– Good: Leaderboard, large rectangle, wide skyscraper– Bad: 468x60 banner– Experiment because it varies for each site

No border Match your site’s background, font color, link color Make use of the Link Unit too

Page 6: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Attract better ads Make the ads more relevant

– Use Section Targeting <!-- google_ad_section_start --> <!-- google_ad_section_end -->

– Ignore reader comments and navigation <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end -->

Target more expensive keywords– Check bids and revise content accordingly – e.g. house painting vs. home

improvement Put competitors and low CTR advertisers on your block list Dispense with Flash-based or graphics-rich approach. Content! Keywords! in URL, H1 tag, body copy, title tag, etc.

Page 7: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Optimize Placement Where are your visitors most likely to look?

https://www.google.com/support/adsense/bin/static.py?page=tips.html

Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most

Definitely “above the fold” is best Wrap content around it Place near the search box, a “Submit” button, or other

things that get looked at a lot

Page 9: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Public Service Ads For when there isn’t a good paying ad to display You can choose to display your own house ads instead

– Google Backfill (allfeeds.com)– Google AdSense Plus (googleadsenseplus.com)

Page 10: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Not All Visitors Are Created Equal Crank up the ads for…

– Lookie-loos who aren’t converting– Overseas visitors who aren’t your target audience

Page 11: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Channels Up to 200 allowed Group ads by format, by keyword, by location on the

page, etc. Two types

– URL channels– Custom channels

Page 12: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

What’s Going Too Far Ads adjacent to images Wrapping keywords or small bits of text within

google_ad_section tags

Page 13: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

AdSense + YPN? “publishers may now display other contextual ads on the

same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google

Page 14: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

YPN Optimization http://ypnblog.com/blog/2007/01/03/optimizing-for-

relevancy-part-i/ http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-

web-page…/ http://ypnblog.com/blog/2007/02/27/optimizing-for-

relevancy-part-iii/

Page 15: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Making Money While You Sleep It’s child’s play! If a 15 year old can do it, why

not you too? Case in point:

NeopetsFanatic.com

My daughter,SEO-in-training

Page 17: Web Site Monetization

© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]

Q&A! Email [email protected] for a copy of this

Powerpoint Email [email protected] if you have any

questions after the conference