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AUTOMOBILE
INDUSTRY
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PROJECTSTUDYON
SUBMITTED
TO
2013
FACTORS AFFECTING
PURCHASING OF FOUR
WHEELERS IN RAJKOT CITY
PREPARED BY
HETAL SHAH
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This Capstone project is a part of PGDM Programme. My research objective of this
project is to find out factor affecting purchase of four wheelers in Rajkot city.
The duration of the project is 4thand 5thTrimester of PGDM Programme. We have to
submit this project at the end of 5
th
Trimester. Its an individual project on the topic relevant tothe major specialization subject.
For this project, first we have to find out the topic with the help of magazine, journals or
some short of basic research. Our project guide suggest us appropriate title from our basic
research.
We have to prepare questionnaire to collect primary data from the respondents. I have
collected primary data from the respondents with the help of the questionnaire and analyses
the same in this project. In this report, I have put automobile industry information with help of
secondary data.
After completion of report we can say that there are some factors is influence on
consumer purchase decision like price of car, friend family and colleague, after sales service,
availability of car, mileage, power, safety, technology, ect.
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The satisfaction and joy that accompanies the successful completion of a task is
incomplete without mentioning the name of the person who extended his help and support in
making it a success.
We are greatly indebted to Dr. S.C.Reddy (Dean of MEFGI), my Project Guide and
Mentor for devoting her valuable time and efforts towards my project. We thank her for being
a constant source of knowledge, inspiration and help during this period of making project.
The creative input from the entire our collage facilities were responsible to completion
of the project. It is with a deep sense of gratitude that we would like to acknowledge with
thanks the resource, full service and support rendered by librarian at Marwadi education
foundation group of institutions.
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As Capstone Project is a part of Partial Fulfillment of PGDM Programme, we have
taken our project on Indian Automobile industry: Factor affecting purchase of four wheelers.
We hereby declare that we have gathered relevant information by my own sources and
my worked for the same project is so original and i have not tried for any malpractices. I
ensure that we have not taken any published reports. I got conclusion by our combined and
effective work. There was no scope of any type of copying by outer sources.
Hetal shah
DECL R TION
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Competitive pressures and increasing complexity have led automotive companies to
look for an edge wherever they can find it. Improved consumer insight into vehicle shopping
and buying behavior can provide that valuable advantage. This report contains insight that can
help vehicle manufacturers and dealers develop and execute more effective strategies in areas
such as sales, marketing and advertising, after sales service, Customer Relationship
Management (CRM) and manufacturer/dealer collaboration.
The Indian Automobile Industry is manufacturing over 11 million vehicles and
exporting about 1.5 million every year. The dominant products of the industry are two
wheelers with a market share of over 75% and passenger cars with a market share of about
16%. Commercial vehicles and three wheelers share about 9% of the market between them.
About 91% of the vehicles sold are used by households and only about 9% for commercial
purposes. The industry has attained a turnover of more than USD 35 billion and provides
direct and indirect employment to over 13 million people.
The level of technology change in the Motor vehicle Industry has been high but, the rate
of change in technology has been medium. Investment in the technology by the producers has
been high. System-suppliers of integrated components and sub-systems have become the order
of the day. However, further investment in new technologies will help the industry be more
competitive. Over the past few years, the industry has been volatile. Currently, Indias
increasing per capita disposable income which is expected to rise by 106% by 2015 and
growth in exports is playing a major role in the rise and competitiveness of the industry.
Tata Motors is leading the commercial vehicle segment with a market share of about
64%. Maruti Suzuki is leading the passenger vehicle segment with a market share of 46%.
Hyundai Motor India and Mahindra and Mahindra are focusing expanding their footprint in
EXECUTIVE SUMMARY
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the overseas market. Hero Honda Motors is occupying over 41% and sharing 26% of the two
wheeler market in India with Bajaj Auto. Bajaj Auto in itself is occupying about 58% of the
three wheeler market.
Consumers are very important of the survival of the Motor Vehicle manufacturing
industry. In 2008-09, customer sentiment dropped, which burned on the augmentation in
demand of cars. Steel is the major input used by manufacturers and the rise in price of steel is
putting a cost pressure on manufacturers and cost is getting transferred to the end consumer.
The price of oil and petrol affect the driving habits of consumers and the type of car they buy.
The key to success in the industry is to improve labour productivity, labour flexibility,
and capital efficiency. Having quality manpower, infrastructure improvements, and rawmaterial availability also play a major role. Access to latest and most efficient technology and
techniques will bring competitive advantage to the major players. Utilizing manufacturing
plants to optimum level and understanding implications from the government policies are the
essentials in the Automotive Industry of India.
Both, Industry and Indian Government are obligated to intervene the Indian Automotive
industry. The Indian government should facilitate infrastructure creation, create favorable and
predictable business environment, attract investment and promote research and development.
The role of Industry will primarily be in designing and manufacturing products of world-class
quality establishing cost competitiveness and improving productivity in labour and in capital.
With a combined effort, the Indian Automotive industry will emerge as the destination of
choice in the world for design and manufacturing of automobiles.
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Table of Contents1.RESEARCH METHODOLOGY ............................................................................................................................................10
1.1 RESEARCH OBJECTIVE ............................................................................................................................................... 11
1.2 SCOPE OF STUDY ...................................................................................................................................................... 11
1.3 DATA COLLECTION. 12
1.3.1 Primary Data..12
1.3.2 Secondary Data12
1.4 SAMPLING DESIGN. 12
1.4.1Limitation..14
1..4.2litrature review15
2.INDUSTRY PROFILE OF AUTOMOBILE INDUSTRY........................................................................................................... 18
2.1 INTRODUCTION ........................................................................................................................................................ 20
2.2 GROWTH .................................................................................................................................................................. 22
2.3 HISTORY OF AUTOMOBILE INDUSTRY23
2.4 OVERVIEW AN INDIAN AUTOMOBILE INDUSTRY. 26
2.5 KEY PLAYERS28
2.6 AUTOMOBILE KEY PLAYERS IN INDIA.29
2.6.1 Maruti Suzuki..29
2.6.2 Tata Motors.31
2.6.3 Hyundai Motors India.....33
2.6.4 Mahindra & Mahindra.34
2.6.5 Honda Siel Car India .36
2.6.6 Toyota ...38
2.6.7 Ford India .39
2.6.8 General Motors ......40
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RESEARCH METHODOLOGY
Research objective
Objectives
Find out factor affecting purchase of four wheelers in automobile
industry
My research objective understands what are the factor affecting the purchase of fourwheelers in Gujarat region. So purpose of this research is to know the factor affecting
the purchase of four wheelers in particular in city Rajkot.
Scope of study
The Research study conducted herewith is restricted to the market of Rajkot and Rajkot
only.This research project is part of my study. I learned lot of during this research work so
this is one of best advantage for me and this opportunity is given by our institute. This research
is importance for other who is connected with automobile sectors because of this report they
will know about consumer behavior, consumer perception about particular product.
Improved consumer insight into vehicle shopping and buying behavior can provide that
valuable advantage. Capgeminis Cars Online report contains insight that can help vehicle
manufacturers and dealers develop and execute more effective strategies in areas such as sales,
marketing and advertising, after sales service, Customer Relationship Management (CRM) and
manufacturer/dealer collaboration.
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Data collection
(A) Primary data:
I collect primary data from some people who are living in Rajkot I went and
meet them personally and I mail some of my friend and ask about which factor
affect when they want to buy car.
Primary data was collected personally through structured questionnaire.
Data collection method- Personal interview with a questionnaire containing
some open and close ended questions
(B) Secondary data:
Secondary data is very help full to industry analysis if you want to know about
what happened in industry like growth, statistical data so that secondary data
is very useful.
Secondary data was collected from various sources such as journals,
magazines, websites, books
Sampling design
In our project research we made qualitative method of sampling to reach the
behaviouristic aspects of the customers. We here select the target customer for the project with
the help of convenience sampling which helps us in making exact approach of the consumer
behaviour for the same.
Sample size of the project-100
Research type- Primary analytical research
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Limitations
It was not possible for us to make a survey from whole cities. Those respondents are
taken who are convenient to reach.
Sample size taken is small to cover this vast topic.
Coverage of study- Rajkot
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CONCEPTUALISATION OF MODEL FOR STUDYING CONSUMER
PURCHASE BEHAVIOUR OF PASSENGER CARS
ABSTRACT:
Automobile Industry in India is influenced by the presence of national and multi-
national manufacturers. The presence of many manufacturers and brands in the state
provides many choices to the customer. The current market for car manufacturers has
been transformed from a monopoly of one or two manufacturers in the seventies to
oligopoly of many manufacturers in the current marketing scenario. The main objective
of the research paper is to explore and conceptualize various parameters and develop a
model, which influence the purchase patterns of passenger cars in the State of Kerala.Thus, the main purpose of this paper is to come up with a model, which shall facilitate
further study on the consumer purchase behaviour patterns of passenger car owners in
the State of Kerala, India. The author intends to undertake further quantitative analysis
to verify and validate the model so developed. The main methods used for this paper are
secondary research on available material, depth interview of car dealers, car financing
agencies and car owners in the city of Cochin, in Kerala State in India. The depth
interviews were conducted with the use of prepared questionnaire for car dealers, car
customers and car financing agencies. The findings resulted in the identification of the
parameters that influence the consumer purchase behaviour of passenger cars and the
formulation of the model, which will be the basis for the further research of the author.
The paper will be of tremendous value to the existing and new car manufacturers both
indigenous and foreign, to formalize and strategies their policies towards an effective
marketing strategy, so as to market their models in the State, which is known for its high
literacy, consumerism and higher educational penetration.
Key Words: Consumer Behaviour Patterns, Customer Loyalty, External Influence,
Brand Community, Family Influence, Customer Satisfaction
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CONSUMER PERCEPTION OF GLOBAL VS. LOCAL
BRANDS:
THE INDIAN CAR INDUSTRY
ABSTRACT:
This study examines consumer perception of global brands vs. local brands in the
Indian car industry. Consumer brand perceptions have substantial implications in
Marketing. The study explores and understands consumer perceptions of global and
local car brands in India by accomplishing the secondary objectives. The secondary
objectives were achieved by highlighting the factors that effect consumer preference for
global brands; by examining the effects of country of origin on consumer perceptions ofglobal brands and local brands; and by studying the effects of consumer ethnocentrism
towards global brands. For creating a deep understanding of consumers insights of
global car brands against local car brands, qualitative approach was adopted with an in-
depth and semi- structured interview process. Interviews as a qualitative tool helped the
researcher to uncover individuals covert feelings and emotions towards perception of
global brands vs. local brands. The findings of the study advised that the consumers
who possessed global car brands, preferred their car brands due to factors such as global
presence, worldwide reputation, and quality of being a foreign make. Prestige or status
had a very little or no influence in their preference for global car brands. Consumers
made favorable Consumer Perception of Global vs. Local Brands: The Indian Car
Industry .
Key words: Consumer Perception, Global brands, Local brands, consumer
preference, Country-of-origin, foreign brand, globalness, Consumer
ethnocentrism.
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ECONOMIC PERFORMANCE OF INDIAN AUTOMOBILE
INDUSTRY: AN ECONOMETRIC APPRAISAL
ABSTRACT:
Indian automobile industry embarked on a new journey in 1991 with delicensing of the
sector and subsequent opening up for 100 percent FDI through automatic route. In view of
this, the study attempts to estimate the economic performance of Indian automobile industry in
terms of capacity utilization at an aggregate level. It estimates econometrically rate of capacity
utilization in the industry at aggregate level and analyses its trend during the post liberalization
period, 1991-92 to2005-06.The study also tries to assess the impact of various factors
influencing capacity utilization. In this paper, optimal output is defined as the minimum point
on the firms short run average total cost curve and the rate of capacity utilization is merely
ratio of its actual output to capacity output level. We use an econometric model to determine
the optimal capacity output. Our result shows that capacity utilization has been improved after
the path breaking economic reforms initiated in 1991 at the rate of around 5 percent per annum
but capacity grows more rapidly than output growth. In view of identifying several factors that
influence capacity utilization, result suggests that coefficient of export-intensity variable,
import penetration ratio are negative which indicate that capacity utilization was relatively
lower in firms belonging to industry characterized by high export-intensity and import
penetration. A positive relationship is found between size and capacity utilization and
similarly between market share and capacity utilization.
Key word: Liberalization, Capacity Utilization, Automobile, Industry.
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Industry Definition
This class consists of units mainly engaged in manufacturing motor vehicles or motor vehicleengines.
Products and Services
The primary activities of this industry are:
1. Motor cars manufacturing2. Motor vehicle engine manufacturing
The major products and services in this industry are:
Passenger motor vehicle manufacturing segment (Passenger Cars, Utility Vehicles &Multi Purpose Vehicles)
Commercial Vehicles (Medium & Heavy and Light Commercial Vehicles) Two Wheelers Three Wheelers
The data obtained from ministry of commerce and industry, shows high growth obtainedsince 2001- 02 in automobile production continuing in the first three quarters of the 2004-05.
Annual growth was 16.0 per cent in April-December, 2004; the growth rate in 2003-04 was
15.1 per cent the automobile industry grew at a compound annual growth rate (CAGR) of 22
per cent between 1992 and 1997. With investment exceeding Rs. 50,000 crore, the turnover of
the automobile industry exceeded Rs. 59,518 crore in 2002-03. Including turnover of the auto-
component sector, the automotive industry's turnover, which was above Rs. 84,000 crore in
2002-03, is estimated to have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04.
If I tell you about dealers model in India In terms of Car dealer networks and au thorized
service stations, Maruti leads the pack with Dealer networks and workshops across the
country. The other leading automobile manufacturers are also trying to cope up and are
opening their service stations and dealer workshops in all the metros and major cities of the
Introduction
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country. Dealers offer varying kind of discount of finances who in turn pass it on to the
customers in the form of reduced interest rates.
THE KEY FACTORS BEHIND THIS UPSWING
The risk of an increase in the interest rates, the impact of delayed monsoons on rural
demand, and increase in the costs of inputs such as steel are the key concerns for the
players in the industry.
The ability of the players to contain costs and focus on exports will be critical for the
performance of their respective companies.
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The auto component sector has also posted significant growth of 20 per cent in 2003-04,
to achieve a sales turnover of Rs.30, 640 crore (US$ 6.7 billion).
Opposing the belief that the growth in automobile industry has catered only to the top
income-stratum of society, Growth of exports of 32.8 % in the first three quarters of
2004-05, the fastest growth in volumes has come from commercial vehicles as against
passenger cars.
1998-99 and 2003-04, output of commercial vehicles has grown 2.8 times compared to
the 2.2 times increase in passenger cars. Furthermore, two-wheeler output continues to
dominate the volume statistics of the sector.
In 2003-04, for every passenger car turned out by the sector, there were 7 two-wheelers
produced.
In the two wheeler segment, there is a greater preference for motorcycles followed by
scooters, with both production and domestic sales of motorcycles increasing at faster
rates than for scooters in the current and previous years.
This reportstudy is designed to give automotive companies information that can help them
get a better grasp on changing consumer trends, shopping patterns and demands. Interestingly,
we found significant commonalities among responses across the more mature markets, with
differences still quite apparent in the emerging Chinese automotive market. This report
highlights these results, as well as country-specific differences. The executive summary
provides an overview of key findings from the study, and the sections that follow offer more
in-depth data and analysis on consumer behavior, environmental issues, web usage, lead
management and customer loyalty. The automotive world today is changing; consumers are
changing. And the speed of change is continuing to accelerate.
Growth
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In the year 1769, a French engineer by the name of Nicolas J. Cugnot invented the first
automobile to run on roads. This automobile, in fact, was a self-powered, three-wheeled,
military tractor that made the use of a steam engine. The range of the automobile, however,
was very brief and at the most, it could only run at a stretch for fifteen minutes. In addition,
these automobiles were not fit for the roads as the steam engines made them very heavy and
large, and required ample starting time. Oliver Evans was the first to design a steam engine
driven automobile in the U.S.
A Scotsman, Robert Anderson, was the first to invent an electric carriage between 1832 and
1839. However, Thomas Davenport of the U.S.A. and Scotsman Robert Davidson were
amongst the first to invent more applicable automobiles, making use of non-rechargeable
electric batteries in 1842. Development of roads made travelling comfortable and as a result,
the short ranged, electric battery driven automobiles were no more the best option for
travelling over longer distances.
Charles Kettering's invention of the electric starter in 1912 turned the process of starting
automobiles faster and easier at the same time, doing away with the hand tools. Crude oil
being discovered in Texas, the automobiles driven by engines that ran on gasoline became
HISTORY OF AUTOMOBILE INDUSTRY
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even more affordable, as the prices of gasoline reduced. The prices of electric automobiles
were going through a constant rise, in spite of the fact that these were less efficient than the
gasoline automobiles.
Jean Joseph Etienne Lenoir was the first to invent an internal combustionengine that
ran on petroleum and attached it to a three-wheeled carriage, and successfully traversed a
distance of fifty miles in 1863.
Karl Benz manufactured the first automobile ( a three-wheeled car) that was affordable
and compatible for travelling over long distances for its internal combustion engine that ran on
gas, in 1886.Later in 1887, Gottlieb Daimler was the first to invent the predecessor of the
modern automobile with an engine that had a vertical cylinder in addition to a gasoline driven
carburetor. First building a two-wheeled automobile (Reitwagen). Daimler was again the
first to build a four-wheeled automobile in 1886. The engines manufactured by Daimler were
improved upon and these portable and fast engines made automobiles the way we see them
today.
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The advanced engines turned the slow, expensive automobiles of the yesteryears, a thing of the
past, and cars became more affordable as both the prices of gasoline and petroleum as well as
the manufacturing costs reduced through their mass manufacture at the assembly lines of
factories. Penhard and Levassor in 1889, and Peugeot in 1991 became the earliest mass
manufacturers of the modern automobiles.
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Starting its journey from the day when the first car rolled on the streets of Mumbai in
1898, the Indian automobile industry has demonstrated a phenomenal growth to this day.
Today, the Indian automobile industry presents a galaxy of varieties and models meeting all
possible expectations and globally established industry standards. Some of the leading names
echoing in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and
Mahindra, Hyundai Motors, Hero Honda and Hindustan Motors in addition to a number of
others.
During the early stages of its development, Indian automobile industry heavily
depended on foreign technologies. However, over the years, the manufacturers in India have
started using their own technology evolved in the native soil. The thriving market place in the
country has attracted a number of automobile manufacturers including some of the reputed
global leaders to set their foot in the soil looking forward to enhance their profile and
prospects to new heights. Following a temporary setback on account of the global economic
recession, the Indian automobile market has once again picked up a remarkable momentum
witnessing a buoyant sale for the first time in its history in the month of September 2009.
The automobile sector of India is the seventh largest in the world. In a year, the country
manufactures about 2.6 million cars making up an identifiable chunk in the worlds annual
production of about 73 million cars in a year. The country is the largest manufacturer of
motorcycles and the fifth largest producer of commercial vehicles. Industry experts have
visualized an unbelievably huge increase in these figures over the immediate future. The
figures published by the Asia Economic Institute indicate that the Indian automobile sector is
set to emerge as the global leader by 2012. In the year 2009, India rose to be the fourth largest
exporter of automobiles following Japan, South Korea and Thailand. Experts state that in the
Overview of Indian Automobile industry
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year 2050, India will top the car volumes of all the nations of the world with about 611 million
cars running on its roads.
At present, about 75 percent of Indias automobile industry is made up by small cars,
with the figure ranking the nation on top of any other country on the globe. Over the next two
or three years, the country is expecting the arrival of more than a dozen new brands making
compact car models.
Recently, the automotive giants of India including General Motors (GM), Volkswagen,
Honda, and Hyundai, have declared significant expansion plans. On account of its huge market
potential, a very low base of car ownership in the country estimated at about 25 per 1,000
people, and a rapidly surging economy, the nation is firmly set on its way to become anoutsourcing platform for a number of global auto companies. Some of the upcoming cars in
the India soil comprise Maruti A-Star (Suzuki), Maruti Splash (Suzuki), VW Up and VW Polo
(Volkswagen), Bajaj small car (Bajai Auto), Jazz (Honda) and Cobalt, Aveo (GM) in addition
to several others.
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Key players
New Hub:
Uttaranchal
North
East
South
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Automobile key players in
India
1.Maruti Suzuki India
Market Share:Passenger Vehicles 46.07%
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India's
largest passenger car company, accounting for over 45% of the domestic car market.
The company offers a complete range of cars from entry level Maruti-800 and Alto, to
stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports
Utility vehicle Grand Vitara.
Since inception in 1983, Maruti Suzuki India has produced and sold over 7.5 million
vehicles in India and exported over 500,000 units to Europe and other countries.
The companys revenue for the fiscal 2008-2009 stood over USD 4 billion and Profits afterTax at over USD 243 million
All cars models of Tata Motors in India
Maruti Suzuki A Star
Price Range:3.60 to 4.38
lakh
Maruti Suzuki Eeco
Price Range: 2.82 to 3.80
lakh
Maruti Suzuki Estilo
Price Range: 3.27 to 4.14
lakh
Maruti Suzuki Grand
Vitara
Price Range: 16.94 to18.27 lakh
http://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Star8/10/2019 132184951 Final Capstone Project Docx
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Maruti Suzuki Gypsy
Price Range: 5.44 to 5.63lakh
Maruti Suzuki Alto
Price Range: 2.32 to 3.28lakh
Maruti Suzuki Kizashi
Price Range: 16.50 to17.50 lakh
Maruti Suzuki New
Swift
Price Range: 4.22 to 6.48
lakh
Maruti Suzuki
Omni
Price Range: 2.05to 3.28 lakh
Maruti Suzuki
swift
Price Range: 4.95to 7.30 lakh
Maruti Suzuki
Ritz
Price Range: 4.03to 5.47 lakh
Maruti Suzuki
SX4
Price Range: 7.00to 9.01 lakh
Maruti Suzuki
Wagon R
Price Range: 3.36to 4.21 lakh
http://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Swift-Dzirehttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsyhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Grand-Vitarahttp://www.zigwheels.com/newcars/Maruti-Suzuki/Estilohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Eecohttp://www.zigwheels.com/newcars/Maruti-Suzuki/A-Starhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Wagon-Rhttp://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/SX4http://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Ritzhttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Omnihttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/New-Swifthttp://www.zigwheels.com/newcars/Maruti-Suzuki/Kizashihttp://www.zigwheels.com/newcars/Maruti-Suzuki/Altohttp://www.zigwheels.com/newcars/Maruti-Suzuki/Gypsy8/10/2019 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2.Tata motors
Market Share:Commercial Vehicles 63.94%, Passenger
Vehicles 16.45%
Tata Motors Limited is Indias largest automobile
company, with consolidated revenues of USD 14 billion
in 2008-09. It is the leader in commercial vehicles and
among the top three in passenger vehicles.
Tata Motors has winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second
largest bus manufacturer with over 24,000 employees. Since first rolled out in 1954, Tata
Motors as has produced and sold over 4 million vehicles in India.
Tata Motors is the first company from India's engineering sector to be listed in the New
York Stock Exchange (September 2004), has also emerged as an international automobile
company.
Through subsidiaries and associate companies, Tata Motors has operations in the United
Kingdom, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business
comprising the two British brands which was acquired in 2008.
In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second
largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has
launched several new products in the Korean market, while also exporting these products to
several international markets.
Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata
Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009.
In 2006, Tata Motors formed a joint venture with the Brazil-based Marco polo, a global
leader in body-building for buses and coaches to manufacture fully-built buses and coaches
for India and select international markets.
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In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant
Company of Thailand to manufacture and market the company's pickup vehicles in
Thailand.
The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck,
with the Xenon having been launched in Thailand in 2008.
Tata Motors is also expanding its international footprint by franchises and joint ventures
assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa.
With over 3,000 engineers and scientists, the company's Engineering Research Centre,
established in 1966, has enabled pioneering technologies and products.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, a development
which signifies a first for the global automobile industry. Nano brings the comfort andsafety of a car within the reach of thousands of families. The standard version has been
priced at USD 2,200 or Rs.100, 000 (excluding VAT and transportation cost). The Tata
Nano has been subsequently launched as planned, in India in March 2009.
All cars models of Tata Motors in India
Tata Motors Aria
Price Range: 11.58
to 16.13 lakh
Tata MotorsIndica
Price Range: 3.33to 3.33 lakh
Tata MotorsIndica eV2
Price Range: 2.99to 5.04 lakh
Tata MotorsIndica Vista
Price Range: 3.88to 6.11 lakh
Tata MotorsIndigo Manza
Price Range: 5.44to 7.73 lakh
Tata Motors
Indigo XL
Price Range: 5.57
to 6.74 lakh
Tata Motors
Xenon
Price Range: 9.13
to 10.11 lakh
Tata Motors Sumo
Grande
Price Range: 7.30
to 8.39 lakh
Tata Motors New
Indigo eCS
Price Range: 4.54
to 5.89 lakh
Tata Motors
Safari
Price Range:8.19 to
12.56 lakh
http://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Ariahttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-Manzahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-Vistahttp://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indica-eV2http://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Indicahttp://www.zigwheels.com/newcars/Tata-Motors/Aria8/10/2019 132184951 Final Capstone Project Docx
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3.Hyundai motors India
Market Share:Passenger Vehicles 14.15%
Hyundai Motor India Limited is a wholly ownedsubsidiary of worlds fifth largest automobile
company, Hyundai Motor Company, South Korea,
and is the largest passenger car exporter.
Hyundai Motor presently markets 49 variants of passenger cars across segments. These
includes the Santro in the B segment, the i10, the premium hatchback i20 in the B+
segment, the Accent and the Verna in the C segment, the Sonata Transform in the E
segment.
Hyundai Motor, continuing its tradition of being the fastest growing passenger car
manufacturer, registered total sales of 559,880 vehicles in the year 2009, an increase of
14.4% over 2008.
In the domestic market it clocked a growth of 18.1% as compared to 2008 with 289,863
units, while overseas sales grew by 10.7%, with export of 270,017 units. Hyundai Motor
currently exports cars to more than 110 countries across European Union, Africa,
Middle East, Latin America and Asia. It has been the number one exporter of passenger
car of the country for the sixth year in a row.
In a little over a decade since Hyundai has been present in India, it has become the
leading exporter of passenger cars with a market share of 66% of the total exports of
http://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XLhttp://www.zigwheels.com/newcars/Tata-Motors/Safarihttp://www.zigwheels.com/newcars/Tata-Motors/New-Indigo-eCShttp://www.zigwheels.com/newcars/Tata-Motors/Sumo-Grandehttp://www.zigwheels.com/newcars/Tata-Motors/Xenonhttp://www.zigwheels.com/newcars/Tata-Motors/Indigo-XL8/10/2019 132184951 Final Capstone Project Docx
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passenger cars from India, making it a significant contributor to the Indian automobile
industry.
In 2009, in spite of a global slowdown, Hyundai Motor Indias exports grew by 10.7%.
In 2010 Hyundai plans to add 10 new markets with Australia being the latest entrant to
the list. The first shipment to Australia is of 500 units of the i20 and the total i20 exports
to Australia are expected to be in the region of 15,000 per annum.
All cars models of Hyundai in India
Hyundai Accent
Price Range: 5.03 to5.03 lakh
Hyundai EON
Price Range: 2.70 to3.72 lakh
Hyundai i10
Price Range: 3.55 to5.96 lakh
Hyundai i20
Price Range: 4.59 to7.60 lakh
Hyundai Santa Fe
Price Range: 21.46 to24.37 lakh
Hyundai Verna
Price Range: 7.00 to10.90 lakh
Hyundai Sonata
Price Range: 14.65 to17.15 lakh
Hyundai Santro Xing
Price Range: 2.81 to3.92 lakh
4.Mahindra Mahindra
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Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%, Three
Wheelers 1.31%
Mahindra & Mahindra is mainly engaged in the Multi Utility Vehicle and Three
Wheeler segments directly. The company competes in the Light Commercial Vehicle
segment through its joint venture subsidiary Mahindra Navistar Automotives Limited
and in the passenger car segment through another joint venture subsidiary Mahindra
Renault.
In the year 2009, on the domestic sales front, the Company along with its subsidiaries
sold a total of 220,213 vehicles (including 44,533 three wheelers, 8,603 Light
Commercial Vehicles through Mahindra Navistar Automotives and 13,423 cars through
Mahindra Renault), recording a growth of 0.6% over the previous year. The companys domestic Multi Utility Vehicle sales volumes increased by 3.3%, as
against a decline of 7.4% for industry Multi Utility Vehicle sales.
A record number of 153,653 Multi Utility Vehicles were sold in the domestic market in
2009 compared to 148,761 MUVs in the previous year. Hence, Mahindra & Mahindra
further strengthened its domination of the domestic Multi Utility Vehicle sub-segment
during the year, increasing its market share to 57.2% over the previous years market
share of 51.3%.
Mahindra & Mahindra is expanding its footprint in the overseas market. In 2009 the
Xylo was launched in South Africa. The company formed a new joint venture Mahindra
Automotive Australia Pty. Limited, to focus on the Australian Market.
(Source: Mahindra & Mahindra Annual Report)
All cars models of Mahindra in India
Mahindra New Bolero
Price Range: 6.28 to 6.91 lakh
Mahindra Scorpio
Price Range: 7.59 to 12.40 lakh
Mahindra Thar
Price Range: 6.36 to 6.36 lakh
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Mahindra Xylo
Price Range: 7.38 to 9.47 lakh
Mahindra Verito
Price Range: 4.64 to 6.72 lakh
Mahindra XUV 500
Price Range: 10.80 to 12.80 lakh
5. Honda siel car India
Honda Siel Cars India Ltd., (HSCI) was incorporated
in December 1995 as a joint venture between Honda
Motor Co. Ltd., Japan and Siel Limited, a Siddhartha
Shriram Group company, with a commitment to
providing Hondas latest passenger car
models and technologies, to the Indian
customers.
The total investment made by the
company in India till date is Rs 1620
crores in Greater Noida plant and Rs
784 crores in Tapukara plant.
HSCIs first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997.
The green-field project is spread across 150 acres of land (over 6, 00,000 sq. m.).
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6.Toyota
Towards the end of the nineteenth century, Sakichi Toyoda
invented Japan's first power loom, revolutionizing the
country's textile industry.
January 1918 saw him create the Toyoda Spinning and
Weaving Company, and with the help of his son, Kiichiro Toyoda, Sakichi fulfilled his
lifelong dream of building an automatic loom in 1924.
The establishment of Toyoda Automatic Loom Works followed in 1926. Kiichiro was also
an innovator, and visits he made to Europe and the USA in the 1920s introduced him to the
automotive industry. With the 100,000 that Sakichi Toyoda received for selling the patent
rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation,
which was established in 1937. One of the greatest legacies left by Kiichiro Toyoda, apart
from TMC itself, is the Toyota Production System. Kiichiro's "just- in-time" philosophy - producing only precise quantities of already ordered
items with the absolute minimum of waste - was a key factor in the system's development.
Progressively, the Toyota Production System began to be adopted by the automotive
industry across the world. Rising from the ashes of industrial upheaval in post-war Japan,
Toyota has become the largest vehicle manufacturer in Japan with over 40% market share.
Toyota is number one for customer satisfaction in the majority of European countries and
has built an excellent reputation across Europe for reliability and customer service.
This enviable reputation, along with the support of a network of more than 25 distributors
and 3,500 sales outlets, are important factors in supporting Toyota's European sales growth
in the coming years.
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increased its interest to 72% in March 1998 and renamed the company Ford India Private
Limited.
FIPL's main manufacturing plant has a capacity of 100,000 vehicles annually and is located
in Maraimalai Nagar,45 km from Chennai. As its new hatchback Figo was launched in
March 2010, Ford Motor Company has invested $500 million to double capacity of the
plant to 200,000 vehicles annually and setting up a facility to make 250,000 engines
annually.
All cars models of Ford in India
Ford Endeavour
Price Range: 17.07 to19.73 lakh
Ford Fiesta
Price Range: 8.25 to10.44 lakh
Ford Fiesta Classic
Price Range: 5.50 to 8.20lakh
Ford Figo
Price Range: 3.71 to 5.73lakh
8.General motors
General Motors began doing business in India in 1928,
assembling Chevrolet cars, trucks and buses, but ceased its
assembly operations in 1954. GM continued with tie-ups with
Hindustan Motors to buildBedford trucks,Vauxhall cars,Allison Transmissions and off-road
equipment.
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In 1994 GMIPL was formed as a joint venture, owned 50 percent byHindustan Motors and
50 percent by General Motors, to produce and sellOpelbranded vehicles. GM bought out the
Hindustan Motors interest in 1999.[1][2]GMIPL continued to produce Opel cars at the Halol
facility until 2003, when it started production ofChevrolet vehicles at that location.
In 2000, GMIPL moved its headquarters to Gurgaon. In 2003, the company opened its
technical center operations in Bangalore, which included research and development and
vehicle engineering activities. The technical center operations were expanded to include
purchasing and financial support services for General Motors operations located outside of
India (2006), vehicle engine and transmission design and engineering (2007) and a vehicle
design studio (2007).
GMIPL began construction of a second vehicle assembly plant in Talagaon in 2006, which
began production of Chevrolet vehicles in September 2008.
In late 2009, General Motors announced that it would put its India operation into a 50-50
venture with Shanghai Automotive Industry Corporation of China, which is the partner of
GM's main venture in China.
BRAND NAME
1. Chevrolet Optra (Launched 2003)
2. Chevrolet Tavera(Launched 2004)
3. Chevrolet Aveo(Launched 2006)
4. Chevrolet Aveo U-VA(Launched 2006)
5. Chevrolet Spark(Launched 2007)
6. Chevrolet Captiva(Launched 2008)
7. Chevrolet Cruze(Launched 2009)
8. Chevrolet Beat (Launched 2010)
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9.Hindustan motors
Hindustan Motors Limited, the flagship venture of the multi-billion-dollar CK Birla Group,
was established during the pre-Independence era at Port Okha in Gujarat.
Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the
company began the production of the iconic Ambassador.
Equipped with integrated facilities such as press shop, forge shop, foundry, machine shop,
aggregate assembly units for engines, axles etc and a strong R&D wing, the company
currently manufactures the Ambassador (1500 and 2000 cc diesel, 1800 cc petrol, CNG and
LPG variants) in the passenger car segment and
light commercial vehicle 1-tonne payload mini-truck
HM-Shifeng Winner (1500 cc diesel) at its
Uttarpara plant.
The first and only integrated automobile plant
in India, the Uttarpara factory, popularly known as
Hind Motor, also manufactures automotive
and forged components.
The armoring division under Hindustan Motors Finance Corporation Ltd., a fully owned
subsidiary of HM, is also based out of the Uttarpara plant. It is one of the leading bullet-
proof fabricators for Ambassador Cars and Mitsubishi Pajero.
The company also has operations in Pithampur near Indore in Madhya Pradesh where it
produces 1800 cc CNG variant of Winner. Hindustan Motors has technical
collaboration with Mitsubishi Motors Corporation of Japan and, under thislicense, produces premium passenger cars viz. Lancer, Pajero, Cedia,
Montero, Outlander and Lancer Evolution X (Evo X) at its third plant situated at Tiruvallur
near Chennai in Tamil Nadu.
Cars models of Hindustan Motors in India
Hindustan Motors Ambassador
Price Range: 5.00 to 6.43 lakh
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10. Skoda auto India
Skoda Auto India Private Limited, more commonly
referred to as Skoda Auto India, established November
2001,is a fully owned subsidiary of the Czechautomotive
manufacturer Skoda Auto and a division of Volkswagen
Group Sales India.
According to an official release, Skoda Auto India sold more than 16,000 units in 2008, a
28.5% increase from 2007 sales totals. Furthermore, SAIPL is aiming to become the
strategic hub in South and Eastern Asian markets for the Skoda Auto marque, by exporting
its locally produced products to Nepal,Sri Lanka and Thailand.As of April 2009, it has
sold over 61,000 units since operations began in November 2001.
Skoda Auto India Private Limited has its manufacturing plant located at Shendra on the
outskirts ofAurangabad which has an annual capacity of 40,000 vehicles. This Aurangabad
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plant is also shared byAudi India to manufacture theAudi A4 andAudi A6 models. It also
uses theVolkswagen India Private Limitedplant atChakan, Maharashtra to manufacture
theSkoda Fabia.
All cars models of Skoda in India
Skoda Fabia
Price Range: 4.44
to 6.83 lakh
Skoda Rapid
Price Range: 6.75
to 9.19 lakh
Skoda Superb
Price Range: 18.65
to 26.94 lakh
Skoda Yeti
Price Range:13.46
to 16.89 lakh
Skoda Laura
Price Range: 13.62
to 18.24 lakh
11. Force motors
Force Motors is an Indian manufacturer of three
wheelers, multi-utility and cross country vehicles,
light commercial vehicles, tractors, buses and now
heavy commercial vehicles. It was originally named
Firodia Tempo Ltd. and later after partial acquisition
byBajaj Auto as Bajaj Tempo Ltd.
The company was founded in 1958 by N.K.Firodia. Abhay N. Firodia is the Chairman and
Prasan Firodia is Managing Director.
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600 employees and is located at Ranjangaon in the Pune District of Maharashtra.
The definitive agreement of the Joint Venture was signed on October 19th 2007. The board
of directors for this company comprises of five nominees each from Fiat and Tata.
The state-of -the-art facility at Ranjangaon will have an installed capacity to produce
100,000 cars and 200,000 engines, besides aggregates and components. The company plans
to double the production capacity for both car units and engines in the next few years.
This facility is currently manufacturing the Palio Stile 1.1 and 1.6 models, as well as
premium Fiat cars such as the Grande Punto and Linea.
The plant is expected to provide direct and indirect employment to more than 4,000 people
Fiat, which holds a 50% stake in the Company, also owns and controls five internationally
renowned brands:- Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles,Abarth and Fiat Light Commercial Vehicles, the makers of renowned cars such as the
Ferrari, Maserati, Alfa Romeo and Lancia besides the Fiat branded cars.
Tata Motors Limited, the other partner to the Joint Venture, is the largest automobile
company in India, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is
the leader in commercial vehicles in every segment and the second largest in the passenger
vehicles market with winning products in the compact, mid-size car and utility vehicle
segments.
The company is the worlds fifth largest medium and heavy commercial vehicle
manufacturer and the worlds second largest medium and heavybus manufacturer
All cars models of Fiat in India
Fiat 500
Price Range:14.83 to 14.83 lakh
Fiat Grande Punto
Price Range: 4.32 to 6.85 lakh
Fiat Linea
Price Range: 6.52 to 9.06 lakh
http://www.zigwheels.com/newcars/Fiat/500http://www.zigwheels.com/newcars/Fiat/Grande-Puntohttp://www.zigwheels.com/newcars/Fiat/Lineahttp://www.zigwheels.com/newcars/Fiat/Lineahttp://www.zigwheels.com/newcars/Fiat/Grande-Puntohttp://www.zigwheels.com/newcars/Fiat/5008/10/2019 132184951 Final Capstone Project Docx
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There is a very stiff competition in the automobile industry segment in India. This has
helped many to realize their dreams of driving the most luxurious cars. During the recent past,
a number of overseas companies have started grabbing a big chunk of the market share in both
domestic and export sales. Every new day dawns in India with some new launches by active
players in the Indian automobile arena. By introducing some low cost cars, the industry had
made it possible for common men to buy cars for their personal use. With some innovative
strategies and by adopting some alternative remedial measures, the Indian automobile industry
has successfully come unaffected out of the global financial crisis.
Potential of Indian automobile industry
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consolidating Indias position as the seventh largest automobiles manufacturer on the globe,
eventually surging forth to become the third largest by the year 2030 behind China and the US.
The Automotive Mission Plan launched by the Indian government has envisaged that
the country will emerge as the seventh largest car maker on the globe thereby contributing
more than 10 percent to the nations $1.2-trillion economy.
Further, industry experts believe that the nation will soon establish its stand as an
automobile hub exporting about 2.75 million units and selling about a million units to be
operated on the domestic roads.
(A) PRODUCT AND SERVICE SEGMENTATION
Segmentation
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Source: Society of Indian Automotive Manufacturing (SIAM)
75% of the vehicles sold are two wheelers. Nearly 59% of these two wheelers sold
were motorcycles and about 12% were scoters. Mopeds occupy a small portion in the
two wheeler market however; electric two wheelers are yet to penetrate.
The passenger vehicles are further categorized into passenger cars, utility vehicles
and multi-purpose vehicles. All sedan, hatchback, station wagon and sports cars fallunder passenger cars. Tata Nio is the worlds cheapest passenger car, manufactured
by Tata Motors - a leading automaker of India. Multi-purpose vehicles or people-
carriers are similar in shape to a van and are taller than a sedan, hatchback or a
station wagon, and are designed for maximum interior room.
Utility vehicles are designed for specific tasks. The passenger vehicles
manufacturing account for about 15% of the market in India.
(B) MAJOR MARKET SEGMENTATION
16%
5%
4%
75%
Product and service segmentation
Passenger vihicles
Commercial Vehicles
Three Wheelers
Two Wheelers
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India exports automobiles in about 203 countries. Last year, India's automobile
exports had reached $4.5 billion and a consistent export growth rate can be estimated
in the year 2010 also with the estimation that it will cross $12 billion by 2014.
As per the SIAM records automobile exports have under gown a growth of 22.30
percent during the current financial year. United Kingdom is largest export market
for India's automobile industry followed by Germany, Netherlands and South Africa.
In the year 2009-10, India has made a huge profit by exporting 1,804,619 no.
vehicles. Different brands are utilizing the Indian automobile engineering expertise
to manufacture and export maximum no. of vehicles from their Indian plants.
Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by
2013. Similarly, General Motors announced its plans to export about 50,000 carsmanufactured in India by 2013.
Listed below is the statistics showcasing export sales rate of Indian automobile
industry for the year 2009-10.
Particular Export Sales (2009-10)Passenger Vehicles 446,146
Commercial Vehicles 45,007
Three Wheelers 173,282
Two Wheelers 1,140,184
Grand Total 1,804,619
Domestic
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INTERNAL
Strengths
Weaknesses
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EXTERNAL
Opportunities
Threats
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Political
In 2002, the Indian government formulated an auto policy that aimed at promoting
integrated, phased, enduring and self-sustained growth of the Indian automotive
industry
Allows automatic approval for foreign equity investment up to 100% in the automotive
sector and does n