Mobile Apps for promotions
How to set up a typical promotional mechanism by leveraging the advantages of a mobile application
More info: Sab Budaházy - [email protected] - +36/30-99 00 336www.arworks.com
Why should I integrate mobile?
• Can be used as a framework for all the forthcomming promotions.• Constant reach of users 24/7• Simplified/automated administration• Decreased personal costs• Real-time mechanism/tracking• Earned media by connecting the app to Facebook and other social media channels.• Potentially generates huge database with user profiles and buying behaviours• Additional surveys, poles can be integrated.• …
On the following slides you can see our suggestions, how to best leverage the power of the smart mobiles, to get these enhanced results.
Application – Main Menu
The tailor-made, branded mobile app can be a useful tool to support a product/brand promotion over several years - as an interactive, two-way communiation channel.
The consecutive campaigns will increase the number of users, strengthening one another, and increasing the user base, from campaign to campaign.
On the main menu of the app, the users get to know all the relevant information – and can administer their purchases.
Promotional mechanism, main steps
Spreading the word about the
promotion
Out of store reminders
Reminders at Point of Sale
Accepting terms&conditions
Verification of the purchase
Facebook post on the purchaseInstant winsCollecting points LeaderboardPrize draw
Notifying the winner
Facebook post on the wins Points of delivery
1. Spreading the word
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
Spreading the word about the forthcoming promotion, as a Push Notification in SMS, or as an in-app message - in a form of a landing page or a
banner content.
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
2. Out of store remindersReoccuring reminders are sent over the course of
the promotional period, either as a push notification in SMS, or as an in-app landing page or banner. The user can set the allowed frequency of
these messages.
3. Reminders at the point of saleAt entering the preferred stores - or when they are nearby - the app urges the users to buy a certian
product. 1.
Spreading the word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
4. Accepting Terms&Conditions
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
The user can accept the terms&conditions, that are displayed in the application.
5. Verification of the purchaseThe user can verify his purchase on the spot, by
taking a picture with his phone and/or by entering the main data of the receipt. (The date, location is automatically determined and saved among the
data)1.
Spreading the word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
6. Facebook post on the purchaseUpon verifying the purchase - either automatically - the user can send a post on his timeline.
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
7. Instant winsAfter verifying the purchase (and after the confirmation from the shop’s side) the user
automatically gets a gift (in a digital format), that has no additional costs of logistics. It can be an invitation, a song, a point registered on his loyalty card, or even
a special discount.1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
8. Collecting pointsAfter the purchase, the new points are
automatically added to the ones collected so far. The user can also see the list of goods/gifts, that the points can be redeemed for. The „points” can be embodied by other exciting forms: users can
collect stickers, animations, music etc.1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
9. LeaderboardAfter the purchase the user can immediately check
his position on the leaderboard. It can refer to a certain period of time, or to a specific territory – so
several users can see themselves in the top positions.
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
10. The draw The prize draw can be easily performed, digitally, based on the profile data of the users. (Either with
data gained from the application, or with data exported from external sources)
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
11. Notifying the winner The winners can be notified free of charge, with an in-app message, including the point of delivery,
where they can take their prizes. Digital prizes can be handled over - imediately, in-app.
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
12. Facebook post on winningThe app automatically generates the post on the winning. The user just has to allow the app to post
it.1.
Spreading the word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
13. Points of delivery The publication of the point of delivery, along with the possible dates can be sent in-app. The
confirmation also can be also done here by the user – about the way and date he has chosen.
1. Spreading the
word
2. Out of store reminders
3. Reminders at the
POS
4.Accepting
terms&conditions
5.Verification of the
purchase
6. Facebook post on
the purchase
7. Instant wins
8.Collecting points
9.Leaderboard
10.Prize draw
11.Notifying the
winner
12.Facebook post on
winning
13.Points of delivery
ComparisonSTEP OF THE PROMOTION CONVENTIONAL SOLUTION MOBILE APP BASED SOLUTION
Spreading the word about the promotion TV, outdoor media, print Push notification, as a new content in the app
Out of store reminders TV, outdoor media, print Push notification
Point of sale reminders Wobblers, POS materials GPS/Beacon based reminder
Accepting terms&conditions Webpage, signature Acceptance in-app
Verification of the purchase Sending the photo or the data of the receipt – in a later date
Immediately
Facebook post on the shopping Posteriorly Immediately, automatically
Handling over the instant wins/prizes Involving the cashier, complicated logistics Digital gifts - movie and concert tickets, etc
Collection of points Printed booklet In the application, in a playful, spectacular way. Even in the framework of a dynamic animation with music. Results can be tracked real-time, continously.
Leaderboard Web, latently dislayed In-app, immediately, in a spectacular way (even with filtering options)
Draw Paper-based draw Digital draw, among the registered users
Notification about the prize E-mail, sms, by post – latent or possibly failed delivery
In-app, delivery is granted
Facebook post on the winning Huge effort, posteriorly Automatically, immediately, when the user feels motivated
Communicating points and date of delivery Mail, phone, e-mail At a push of a button, in-app
IMPORTANT: the majority of steps and tasks – in case of a mobile application – are free of charge.
How to move on?
We look forward to getting feedback on our proposal, so we can elaborate a more detailed and specific solution to your brand - along
with a time frame and a price quotation.
Sab BudahazyCEO
www.arworks.com
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