Mobile Apps for promotions

How to set up a typical promotional mechanism by leveraging the advantages of a mobile application

More info: Sab Budaházy - szbudahazy@arworks.com - +36/30-99 00 336www.arworks.com

Why should I integrate mobile?

• Can be used as a framework for all the forthcomming promotions.• Constant reach of users 24/7• Simplified/automated administration• Decreased personal costs• Real-time mechanism/tracking• Earned media by connecting the app to Facebook and other social media channels.• Potentially generates huge database with user profiles and buying behaviours• Additional surveys, poles can be integrated.• …

On the following slides you can see our suggestions, how to best leverage the power of the smart mobiles, to get these enhanced results.

Application – Main Menu

The tailor-made, branded mobile app can be a useful tool to support a product/brand promotion over several years - as an interactive, two-way communiation channel.

The consecutive campaigns will increase the number of users, strengthening one another, and increasing the user base, from campaign to campaign.

On the main menu of the app, the users get to know all the relevant information – and can administer their purchases.

Promotional mechanism, main steps

Spreading the word about the

promotion

Out of store reminders

Reminders at Point of Sale

Accepting terms&conditions

Verification of the purchase

Facebook post on the purchaseInstant winsCollecting points LeaderboardPrize draw

Notifying the winner

Facebook post on the wins Points of delivery

1. Spreading the word

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

Spreading the word about the forthcoming promotion, as a Push Notification in SMS, or as an in-app message - in a form of a landing page or a

banner content.

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

2. Out of store remindersReoccuring reminders are sent over the course of

the promotional period, either as a push notification in SMS, or as an in-app landing page or banner. The user can set the allowed frequency of

these messages.

3. Reminders at the point of saleAt entering the preferred stores - or when they are nearby - the app urges the users to buy a certian

product. 1.

Spreading the word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

4. Accepting Terms&Conditions

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

The user can accept the terms&conditions, that are displayed in the application.

5. Verification of the purchaseThe user can verify his purchase on the spot, by

taking a picture with his phone and/or by entering the main data of the receipt. (The date, location is automatically determined and saved among the

data)1.

Spreading the word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

6. Facebook post on the purchaseUpon verifying the purchase - either automatically - the user can send a post on his timeline.

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

7. Instant winsAfter verifying the purchase (and after the confirmation from the shop’s side) the user

automatically gets a gift (in a digital format), that has no additional costs of logistics. It can be an invitation, a song, a point registered on his loyalty card, or even

a special discount.1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

8. Collecting pointsAfter the purchase, the new points are

automatically added to the ones collected so far. The user can also see the list of goods/gifts, that the points can be redeemed for. The „points” can be embodied by other exciting forms: users can

collect stickers, animations, music etc.1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

9. LeaderboardAfter the purchase the user can immediately check

his position on the leaderboard. It can refer to a certain period of time, or to a specific territory – so

several users can see themselves in the top positions.

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

10. The draw The prize draw can be easily performed, digitally, based on the profile data of the users. (Either with

data gained from the application, or with data exported from external sources)

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

11. Notifying the winner The winners can be notified free of charge, with an in-app message, including the point of delivery,

where they can take their prizes. Digital prizes can be handled over - imediately, in-app.

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

12. Facebook post on winningThe app automatically generates the post on the winning. The user just has to allow the app to post

it.1.

Spreading the word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

13. Points of delivery The publication of the point of delivery, along with the possible dates can be sent in-app. The

confirmation also can be also done here by the user – about the way and date he has chosen.

1. Spreading the

word

2. Out of store reminders

3. Reminders at the

POS

4.Accepting

terms&conditions

5.Verification of the

purchase

6. Facebook post on

the purchase

7. Instant wins

8.Collecting points

9.Leaderboard

10.Prize draw

11.Notifying the

winner

12.Facebook post on

winning

13.Points of delivery

ComparisonSTEP OF THE PROMOTION CONVENTIONAL SOLUTION MOBILE APP BASED SOLUTION

Spreading the word about the promotion TV, outdoor media, print Push notification, as a new content in the app

Out of store reminders TV, outdoor media, print Push notification

Point of sale reminders Wobblers, POS materials GPS/Beacon based reminder

Accepting terms&conditions Webpage, signature Acceptance in-app

Verification of the purchase Sending the photo or the data of the receipt – in a later date

Immediately

Facebook post on the shopping Posteriorly Immediately, automatically

Handling over the instant wins/prizes Involving the cashier, complicated logistics Digital gifts - movie and concert tickets, etc

Collection of points Printed booklet In the application, in a playful, spectacular way. Even in the framework of a dynamic animation with music. Results can be tracked real-time, continously.

Leaderboard Web, latently dislayed In-app, immediately, in a spectacular way (even with filtering options)

Draw Paper-based draw Digital draw, among the registered users

Notification about the prize E-mail, sms, by post – latent or possibly failed delivery

In-app, delivery is granted

Facebook post on the winning Huge effort, posteriorly Automatically, immediately, when the user feels motivated

Communicating points and date of delivery Mail, phone, e-mail At a push of a button, in-app

IMPORTANT: the majority of steps and tasks – in case of a mobile application – are free of charge.

How to move on?

We look forward to getting feedback on our proposal, so we can elaborate a more detailed and specific solution to your brand - along

with a time frame and a price quotation.

Sab BudahazyCEO

szbudahazy@arworks.com

www.arworks.com