11 Tips For Your Customer Advocate Marketing Program
Gregory Shove
@GregShove
Learn more
@SocialChorus facebook.com/SocialChorus
linkedin.com/company/ SocialChorus
SocialChorus
For brands
people love
Why advocates?
Powering people to tell the brand story is the most powerful form of marketing
of consumers are more likely to buy a product when they hear about it from friends and family
77%
Types of advocates
Why customer advocates?
• Know your brand
• Use your product
• Credible source of product information
• You have lots of them
Tip 1: Develop programs to meet business goals and values• Goals
– Increase social engagement – Brand preference– Intent to purchase – Drive traffic to your website – Create new customers
Tip 2: Invite your best customers to be advocates
Social presence + Brand passion =Customer Advocate
Tip 3: Allow for creative freedom • Keep it easy
• Keep it fun
• Keep it fresh
Tip 4: Utilize existing brand content
Tip 6: Repurpose advocate content on paid and owned
SocialChorus
OWNED
Tell Your Brand Story
Accelerate Your Brand Story
EARNEDEnable others to tell your story
PAID
10X* more engagement
than brand-paid content
7X* more engagement than brand-
owned content
*SocialChorus results
Tip 5: Surprise and delight your customers with thank yous
Tip 7: Maintain an always-on program for customer advocates
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Pepsi AMPGoal: Engage customer advocates to amplify brand story in social channels
Engage existing fans and customers to share content and tips from the AMP Energy Super Fan experience
Drive traffic to AMP Power Dash Facebook Page
Generate downloads of AMP’s mobile applications
Additional questions? Want to learn more? • #SocialChorusU Twitter Chat– Thursday, August 29 at 11am PT
• Download the ebook
• Contact us– www.socialchorus.com/contact
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