3 things to do before you thriveHow to get even more out of your affiliate marketing

Michael StecklerManaging Director, AOL Advertising

Coming up…- Trends and Opportunities : Michael Steckler, Managing

Director, AOL Advertising

- 3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at

- A case study : Josie Nettle, Head of Affiliate, Hotels.com

- Summary : Michael Steckler

- Q&A (5 mins)

http://www.youtube.com/watch?v=abt6wGtWVX8

Consumers driven by their online needs

Behaviour

Rational Benefit

Emotional payoff

Focus

Boxes I tick

Sense of control

Quick hits

Taking a break

A treat or laugh

Exploration

Things I find out

Excitement & social currency

Engagement

Time to myself

Escape!!!

Accomplishment

Liberation

DiscoveryRelease

6

The power of brands

7

Source: Jeremiah Owyang – www.web-strategist.com

The value of content

In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested

Rio FerdinandEngland defender

What of platforms?

1. Phones get smarter

2. Wi-Fi enables the mobile internet

3. Rise of the application + mobile services

4. Location based services gain steam

Price driven consumer

Paul Fellows, buy.at3 things to do before you thrive

Try new things or try things again

Re-targeting opportunities

Customer clicks an affiliate

link/advert to advertiser’s site

User doesn’t convert

Customer clicks on the banner and returns to

advertiser’s site.

The merchant’s advert is served to the customer again

when they visit a site on the AOL NetworkUser purchases from the

merchant’s site. Affiliate is awarded the commission.

Look beyond the front gate

Demand the best

100%

Josie Nettle, Hotels.comWorking together, a customised approach

Over 100K pages, but 90% of affiliates drive traffic to the homepage

Finding a solution to expose the product breadth

• Customisable• Relevant to different

affiliates• Easy implementation for

affiliates

Affiliates have different needs - can one feed work for all?

Longitude and Latitude for mapping

Reviews and descriptionsfor content

Post code, for price comparison

A tailored solution – the buy.at API

1. One account: No additional API logins and IDs required

2. Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query

3. Easy to understand documentation: No need to read through confusing and lengthy documentation

4. Enhanced features: An affiliate deep link is automatically created and appended to the response.

5. Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time

But more than just feeds….

Deep-linking tools

Customisable Html

Product catalogues

Co-brand creative

Destination specific Ads

Voucher codes

Summary - Working together

We love hearing from our affiliates and finding new ways to improve our programs together with our networks.

Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!

Michael StecklerQ&A & Summary