Download - 10 Key Takeaways from Social Media Biz Summit 2013 (#SMBS13)

socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

10 KEY TAKEAWAYS FROM SOCIAL

MEDIA BIZ SUMMIT 2013

Social Media Biz Summit went down in Bu�alo, New York on May 14, 2013.

SMBS 2013@SocialEddy


Marketers, business owners, and social media fanatics of all kinds gathered at the gorgeous Montante Cultural Center at Canisius College to talk social business.

The BIG question?


Is your social media investment giving you the results you expect?


socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Some of the hottest topics discussed at SMBS13 were:

Influence marketing

Relationship-building

Social marketing strategy

Social ROI

Market research

Disaster prevention

Content marketing

01 Sam Fiorella from Sensei Marketing encouraged brands to stop focusing on influencers…


…and focus on customers instead.


Credit: Ste�anie Christofore

Lots of talk circled around relationship-building.


02Ted Rubin, Chief Social Marketing O�cer of Collective Bias, compared social relationships to muscle tissue.


The more we engage them….


…the stronger they become!


Credit: Patrick Gruban

03 He added that clicking a button is not a relationship…


…and that we have to start looking people inthe eye digitally.



RELATIONSHIPS ARE GREAT AND ALL, BUT YOU NEED A

SOCIAL MEDIA

MARKETING STRATEGY FIRST, RIGHT?



04Ric Dragon, CEO of Dragon Search, said that brands need to research their target audience to drive social marketing e�orts…


05 …and only deliver “thick” content i.e. content with real value.


Natalie Petouho� a.k.a. Dr. Natalie discussed the importance of determining the ROI of social media marketing e�orts.


06 She said that if you don’t know your audience, you can’t create content that’s relevant to them…


…and suggested using a real-time listening dashboard to gain the necessary insight. 07


Niels Schillewaert from InSites Consulting emphasized the power of market research.


He noted that it’s not about how many likes you have….


08

…but how many fans are true brand advocates.


Peter McGregor, Social PR Manager at Strategic Objectives, highlighted some of the biggest social media brand fails, like Belvedere Vodka.


09 He said that customers can be your biggest advocate…


…or your biggest adversary.


So be sure to build and guide your community!




Marissa Wilson and Elena Kunsevich from Perry’s Ice Cream explained how the 95-year-old company engages customers with a very small budget.

10They suggested emulating e�ective ideas from successful companies to create engaging content…


…and encouraged brands to find their own voice.


Got it?

Good!


Now get out there and get results!



Want to engage your audience and manage your social media more e�ectively? Sign up for a free trial at www.socialeddy.com

See you in 2014!See you in 2014!