10 Key Takeaways from Social Media Biz Summit 2013 (#SMBS13)
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Transcript of 10 Key Takeaways from Social Media Biz Summit 2013 (#SMBS13)
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
10 KEY TAKEAWAYS FROM SOCIAL
MEDIA BIZ SUMMIT 2013
Social Media Biz Summit went down in Bu�alo, New York on May 14, 2013.
SMBS 2013@SocialEddy
SMBS 2013@SocialEddy
Marketers, business owners, and social media fanatics of all kinds gathered at the gorgeous Montante Cultural Center at Canisius College to talk social business.
The BIG question?
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Is your social media investment giving you the results you expect?
SMBS 2013@SocialEddy
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
Some of the hottest topics discussed at SMBS13 were:
Influence marketing
Relationship-building
Social marketing strategy
Social ROI
Market research
Disaster prevention
Content marketing
01 Sam Fiorella from Sensei Marketing encouraged brands to stop focusing on influencers…
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…and focus on customers instead.
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Credit: Ste�anie Christofore
Lots of talk circled around relationship-building.
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02Ted Rubin, Chief Social Marketing O�cer of Collective Bias, compared social relationships to muscle tissue.
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The more we engage them….
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…the stronger they become!
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Credit: Patrick Gruban
03 He added that clicking a button is not a relationship…
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…and that we have to start looking people inthe eye digitally.
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Credit: Patrick Gruban
RELATIONSHIPS ARE GREAT AND ALL, BUT YOU NEED A
SOCIAL MEDIA
MARKETING STRATEGY FIRST, RIGHT?
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SMBS 2013@SocialEddy
04Ric Dragon, CEO of Dragon Search, said that brands need to research their target audience to drive social marketing e�orts…
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05 …and only deliver “thick” content i.e. content with real value.
Credit: Patrick Gruban
Natalie Petouho� a.k.a. Dr. Natalie discussed the importance of determining the ROI of social media marketing e�orts.
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06 She said that if you don’t know your audience, you can’t create content that’s relevant to them…
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…and suggested using a real-time listening dashboard to gain the necessary insight. 07
Credit: Patrick Gruban
Niels Schillewaert from InSites Consulting emphasized the power of market research.
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He noted that it’s not about how many likes you have….
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08
…but how many fans are true brand advocates.
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Peter McGregor, Social PR Manager at Strategic Objectives, highlighted some of the biggest social media brand fails, like Belvedere Vodka.
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09 He said that customers can be your biggest advocate…
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…or your biggest adversary.
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So be sure to build and guide your community!
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Credit: Patrick Gruban
SMBS 2013@SocialEddy
Marissa Wilson and Elena Kunsevich from Perry’s Ice Cream explained how the 95-year-old company engages customers with a very small budget.
10They suggested emulating e�ective ideas from successful companies to create engaging content…
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…and encouraged brands to find their own voice.
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Got it?
Good!
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Now get out there and get results!
SMBS 2013@SocialEddy
SMBS 2013@SocialEddy
Want to engage your audience and manage your social media more e�ectively? Sign up for a free trial at www.socialeddy.com
See you in 2014!See you in 2014!