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Self-PresentationSelf-Presentation
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Definition Definition
“Any behavior intended to create, modify, or maintain an impression of ourselves in the minds of others” (Brown, 1998)
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Types of Self-PresentationTypes of Self-Presentation
IngratiationSelf-PromotionIntimidationExemplificationSupplication
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The Spotlight EffectThe Spotlight EffectThe tendency to believe that others are
paying more attention to us than they actually are.– T-shirt study – Spilled drink study
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Functions of Self-PresentationFunctions of Self-Presentation
Facilitate social interactionGain material and social rewardsSelf-Construction
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Schlenker et al. (1994)Schlenker et al. (1994)
Self-Presentation Self-Evaluation
Public commitment is the key. This effect onlyoccurs when there are public implications
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Individual Differences in Self-Individual Differences in Self-PresentationPresentationSelf-Monitoring—degree to which people
monitor their social behavior.High self-monitors tend to tailor their behavior to the situation/audience.Low self-monitors tend to use their own attitudes and values to guide their behavior.
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The Ubiquity of Self-The Ubiquity of Self-PresentationPresentationSelf-Presentation is involved in:Self-handicappingCognitive dissonanceConformityThe foot-in-the-door phenomenonSocial facilitation
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Biased perception of SAT scores Biased perception of SAT scores (Shepperd, 1993)(Shepperd, 1993)
N M
Participant’s Perception
Reported score was too high 6 1357
Reported score was accurate 66 1255
Reported score was too low 74 1154
Reported score was inaccurate, but didn’t say how
9 1169
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