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Self-PresentationSelf-Presentation

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Definition Definition

“Any behavior intended to create, modify, or maintain an impression of ourselves in the minds of others” (Brown, 1998)

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Types of Self-PresentationTypes of Self-Presentation

IngratiationSelf-PromotionIntimidationExemplificationSupplication

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The Spotlight EffectThe Spotlight EffectThe tendency to believe that others are

paying more attention to us than they actually are.– T-shirt study – Spilled drink study

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Functions of Self-PresentationFunctions of Self-Presentation

Facilitate social interactionGain material and social rewardsSelf-Construction

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Schlenker et al. (1994)Schlenker et al. (1994)

Self-Presentation Self-Evaluation

Public commitment is the key. This effect onlyoccurs when there are public implications

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Individual Differences in Self-Individual Differences in Self-PresentationPresentationSelf-Monitoring—degree to which people

monitor their social behavior.High self-monitors tend to tailor their behavior to the situation/audience.Low self-monitors tend to use their own attitudes and values to guide their behavior.

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The Ubiquity of Self-The Ubiquity of Self-PresentationPresentationSelf-Presentation is involved in:Self-handicappingCognitive dissonanceConformityThe foot-in-the-door phenomenonSocial facilitation

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Biased perception of SAT scores Biased perception of SAT scores (Shepperd, 1993)(Shepperd, 1993)

N M

Participant’s Perception

Reported score was too high 6 1357

Reported score was accurate 66 1255

Reported score was too low 74 1154

Reported score was inaccurate, but didn’t say how

9 1169