Diageo spent $2.5 billion last year on acquisitions, almost exclusively in the
developing markets.”
So, Who Is Diageo?
SpiritsThe Diageo brand range includes 17 of the top 100 pre-
mium distilled spirits brands worldwide (2010), and eight of the top 20 premium spirits brands.
Johnnie Walker Scotch
Smirnoff Vodka
Popov Vodka
Gordon's Gin
Tanqueray Gin
Gilbey's GinCaptain Morgan Rum
Myers‘ Rum
Seagram's VO Whiskey
Crown Royal Whiskey
Goldschläger Schnapps
Jose Cuervo Tequilla
Baileys
Yukon Jack
World’s largest whiskey producer – 30 distilleries
Marin Institute
Healthy choices = healthy brainsUnhealthy choices = unhealthy
brains
Repeated alcoholexposure may alter
teen brain development
ResearchAdolescent Brain
Teaching kids to drink
“Adult supervised settings for alcohol use resulted in higher levels of harmful alcohol consequences, contrary to predictions derived from harm-minimization policy. Findings challenge the harm-minimization position that supervised alcohol use or early-age alcohol use will reduce the development of adolescent alcohol problems.”
May 2011, Journal of Studies on Alcohol and Drugs: McMorris, Catalano, Kim, Toumbourou, and Hemphill
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