Diageo spent $2.5 billion last year on acquisitions, almost exclusively in the

developing markets.”

So, Who Is Diageo?

SpiritsThe Diageo brand range includes 17 of the top 100 pre-

mium distilled spirits brands worldwide (2010), and eight of the top 20 premium spirits brands.

Johnnie Walker Scotch

Smirnoff Vodka

Popov Vodka

Gordon's Gin

Tanqueray Gin

Gilbey's GinCaptain Morgan Rum

Myers‘ Rum

Seagram's VO Whiskey

Crown Royal Whiskey

Goldschläger Schnapps

Jose Cuervo Tequilla

Baileys

Yukon Jack

World’s largest whiskey producer – 30 distilleries

Marin Institute

Healthy choices = healthy brainsUnhealthy choices = unhealthy

brains

Repeated alcoholexposure may alter

teen brain development

ResearchAdolescent Brain

Teaching kids to drink

“Adult supervised settings for alcohol use resulted in higher levels of harmful alcohol consequences, contrary to predictions derived from harm-minimization policy. Findings challenge the harm-minimization position that supervised alcohol use or early-age alcohol use will reduce the development of adolescent alcohol problems.”

May 2011, Journal of Studies on Alcohol and Drugs: McMorris, Catalano, Kim, Toumbourou, and Hemphill