Particular aspects of pharmaceutical marketing
1. Stringent regulations of the industry compared to consumer markets
2. The need for huge R&D investment often surpassing 20%of annual revenues
3. The issue of patient rights4. Ethical issues such as animal welfare and
environment protection
A product can be a tangible or intangible nature . A product is anything that can be offered to a market
for attention ,acquisition ,use, or consumption that might satisfy a want or need
A product is a good ,service ,or idea consisting of a collection of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unite of value
Product
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