Particular aspects of pharmaceutical marketing

1. Stringent regulations of the industry compared to consumer markets

2. The need for huge R&D investment often surpassing 20%of annual revenues

3. The issue of patient rights4. Ethical issues such as animal welfare and

environment protection

Ethical consideration of the pharmaceutical marketing

The Marketing Mix

A product can be a tangible or intangible nature . A product is anything that can be offered to a market

for attention ,acquisition ,use, or consumption that might satisfy a want or need

A product is a good ,service ,or idea consisting of a collection of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unite of value

Product

Price

Promotion