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social Media OVERVIEW2013
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igniteYour social Media Following
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Be Cognizant of CultureShifts Happening Now
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who am I?Who is Social Terra?
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We believe in merging traditional andSocial media marketing.
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Early Adopter: Started Experimenting with Social in 2007.
Risk Adverse vsRisk-Seeking. I am Risk-seeking.
Financial Services & Tech Industry Insider
Worked for The heddings Property Group, The CorcoranGroup and Halstead Property.
10 Years in NYC Real Estate - 100+ Million Sales Volume.
Contributing Blogger for Inman Next & Inman Ambassador.
Been featuredin the New York times, New York Magazine,Ny metro, brokers weekly, better homes & garden blog
Why listen to me?
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-
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Bottom Line:Social is the actof making material more
shareable and findable. Period.
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You Feel like this?
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But want this?
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YOUR POCKET
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Why so Hesitant?
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TRANSPARENCY. When you share
information freely you dont lose it (i.e. giveup market share), you and the customernow both have it. Its not a zero/sum game.
GIVE WITHOUT EXPECTING BACK!
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Silos Are Dead.
Silos are management systems incapable ofreciprocal operation with other, related infosystems.
Silos are dead.
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Some Data
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of small-business
owners reported getting newcustomers from social media.(CrowdSpring 2012)
50%
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Nearly of activeInternet users visit socialnetworks and blogs. (Nielsen 2012)80%
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of online American
adults (approx. 129 million)access some form of socialmedia each month. (Experian 2012)
91%
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According to an analysis of
__________________________________________
By the business consulting giant McKinseyGlobal Institute, social technologiesstand to unlock...
4,200 companies
$900bill-$1.3trill
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Pre-QualificationsPreferred NOT ABSOLUTE
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Know Thyself
BR
ANDING
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Basic
Typingand
ComputerSkills
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AT LEAST Know 2Things:
1 - Your Why2 - Your Target Demographic
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Sites every Businessperson should be on
right now:
MACRO LOOK
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J2$ C*.%
K/6 C*.%
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1.
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Average User has 245 friends
1 Billion Users
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Complete Your About
section (aka Profile) beforeYou invite Friends!!!
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Personal Profile PhotoCover Photo
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Users!friends!Mini Feeds streamed in one giant feed
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Privacy Settings
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@.437
7./
6.6
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INSIDER TIPS
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www.coverphotofinder.com
http://www.coverphotofinder.com/http://www.coverphotofinder.com/7/28/2019 Ignite Your Social Media Following Today!
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Second Degree Connections...is where the leads are.
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Brand PageS
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Black&Wh
iteOldNe
w
YorkPh
otos
/Hist
ory
NICHE
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Add Facts,Stats,
Information
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PRO TIPS
Whenever someone becomes a fan of your page,
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your news appears in their Mini Feed and theirfriendsNews Feeds.
Fans are those who have liked your page
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Facebooker Beware
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2.
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The average user follows(or is followed by) 51 people.
(source:Diego Baschs Blog)
http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012http://diegobasch.com/some-fresh-twitter-stats-as-of-july-20127/28/2019 Ignite Your Social Media Following Today!
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Complete Your Profile &
Design before You StartFollowing & Engaging!!
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Username
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Personal vsCOMPANY/TEAM
Personal Brand = @StephLDavisCOMPANY Brand = @advocategroup
IL&7-#.2111
Personal Brand
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Personal Brand
Profile Pic/ThumbnailTwitter Handle
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Profile Pic/Thumbnail
Cover Photo Bio 160 CharactersBackground design
Include some fORM of Real Estate OR YOUR
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Include some fORM of Real Estate OR YOURFOCUS OF brand/business in Your Twitter
handle....
I.E. mjarachRENYC
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design
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Whats a Tweet?
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add an image add your location
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Pro Tips
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Create a personalizedso you can build an audience around a specific
theme, event or discussion topic, and then addthat stream to your dashboard.
#hashtag
http://next.inman.com/2012/10/is-social-media-just-a-time-suck-for-agents/#http://next.inman.com/2012/10/is-social-media-just-a-time-suck-for-agents/#7/28/2019 Ignite Your Social Media Following Today!
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FAIL
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CAUTION:GFF (Get Followers Fast). Sites thatpromise to get you more followers ifyou provide your username andpassword. After signing up, these sitessend spam from your account. Don'tuse them.
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3.
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Complete Your Profile
before You Promote orInvite colleagues/Contacts.
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Users can still post to Twitter from LinkedIn,but they cannot post to LinkedIn from Twitter.
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grow your network
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Connectto others fromyour Current Job Page orGroups and other categoriessuch as Connections,Companies, Features and Skills.
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linkedin ads
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LinkedIn has an advertisingprogram that can be used to
drive new prospectstoyour landing page, LinkedIngroup or other destination. Theads work the same way Google
paid search ads work.
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Insider tips
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Follow influential People
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Dont be shyabout reaching out toorganizations or people on LinkedIn.
BUT dont do it all at once - youwill look like a spammer.
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4.
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google+
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Google's +1 button improves yourGoogle search ranking, which isalways a good thing!
Google+ is integrated with Googledocs, Chrome, Reader, Gmail, and
YouTube.
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COMPLETE YOUR PROFILE AS MUCHAS YOU FEEL COMFORTABLE!!!
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Data Liberation
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Privacy Controls
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Quality and Quantity...
KEY WORD - DIVERSITY.
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make your posts personal
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ON AIR NOW LIVE OVER YOUTUBE!
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http://socialstatistics.com/
http://www.allmyplus.com/
Links You Must Know
http://www.allmyplus.com/http://www.allmyplus.com/http://socialstatistics.com/http://socialstatistics.com/7/28/2019 Ignite Your Social Media Following Today!
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5.
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youtube
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Complete Your channel
design before engaging andpromoting!!
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STATS
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Every 10 days, a centuryof video is uploaded.
Every second, one hour of video is uploaded.
24 hoursof video is uploaded every 24 seconds.
9 months of video is uploaded every two hours.
A decades worth of video is uploaded every day.
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tags and Meta-Tags
Social Terra Tags
@. M3%#6 IL&7-#.
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social media consulting, social mediamarketing, social media optimization,SMO, social media audits, social mediamanagement, SEO, stephanie l davis,stephldavis, stepherdavis, social media
classes, social media seminars, socialmedia videos, social media, social realestate, #socialre, #socialterra, socialmedia and real estate, real estateagents, realtors, real estate education,
real estate seminars, real estatetraining, consultants, new york cityreal estate "Social Media (Industry)"
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Interactive transcript
NEW FEATURE!!!!
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Personal Account
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Business Accounts
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7.
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F&/$&2:4 8&0.EEE
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webstagram - just use it!
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Takeaways...
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The pace of the evolution of socialmedia is so fast that we forget that
they were only introduced in 2010with Facebook's official like buttonappearing in April of 2010.
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So Relax
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Contact Stephanie [email protected]
or @Stephldavis
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