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Ammar HanafiVice President
New Business VenturesCisco Systems
Cisco Systems:Innovating for The Enterprise
© 2003, Cisco Systems, Inc. All rights reserved. 3337659_03_2003_c4
A 360 Degree View of Business Innovation
Processes(How)
Processes(How)
Customers(Who)
Customers(Who)
Customer ExperienceCustomer
Experience
SolutionsSolutions
Channels(Where)
Channels(Where)
Products(What)
Products(What)
R&DR&D PlatformsPlatforms
NetworkingNetworking
Revenue Model
Revenue Model
Value ChainValue Chain
Logistics/Supply Chain
Logistics/Supply Chain
Source: Managing Business Innovation, Sawhney and Wolcott, Kellogg School of Management, Oct. 2002Source: Managing Business Innovation, Sawhney and Wolcott, Kellogg School of Management, Oct. 2002
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The Context For Innovation:Our Customers
Growing Our Revenues in New Growth Markets Growing Our Revenues in New Growth Markets
Increasing Our Market Share in Core MarketsIncreasing Our Market Share in Core Markets
Customer Success= Cisco Success
Customer Success= Cisco Success
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The Technology Strategy No Compromises
PerformancePerformanceRouters and switches
SiliconHardware
Lower cost
Routers and switchesSilicon
HardwareLower cost
Convergence - Data, Voice, Video, StorageSecurity
Manageability
Convergence - Data, Voice, Video, StorageSecurity
Manageability
Lasting architectureGenerational approach
Lasting architectureGenerational approach
Investment ProtectionInvestment Protection
Intelligent Services
Intelligent Services
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InnovationInnovation
PerformancePerformance Investment ProtectionInvestment Protection
Intelligent Services
Intelligent Services
• IBSG
• Channels
• Partnerships and Allia
nces
• Service and support
• IBSG
• Channels
• Partnerships and Allia
nces
• Service and support
SecureSecureRobustRobust
AdaptableAdaptable
FairFair ScalableScalable
GlobalGlobal
• Next Set o
f require
ments
• Focused investm
ents
• Understanding of business m
odels
• Next Set o
f require
ments
• Focused investm
ents
• Understanding of business m
odels
The Innovation Cycle
IntelligentInformation
Network
IntelligentInformation
Network
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© 2003, Cisco Systems, Inc. All rights reserved. 7777659_03_2003_c4Source: Yahoo Finance 7/17/03Source: Yahoo Finance 7/17/03
IntelIntel MicrosoftMicrosoft IBMIBM DellDell CiscoCisco
Q2 ‘02Q2 ‘02 Q3 ‘02Q3 ‘02 Q4 ‘02Q4 ‘02 Q1 ‘03Q1 ‘030%0%
5%5%
10%10%
15%15%
20%20%
R &
D a
s %
of
Re
ven
ue
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Investment in Technology Innovation
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Extending Our Core Business with New Growth Markets
• Customer contacts / partnerships
• Contiguity of businesses
• Mastery of technology
• End-to-end system extension
• Customer contacts / partnerships
• Contiguity of businesses
• Mastery of technology
• End-to-end system extension
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Where We’re Spending:Core and New Growth Markets
Routing, Switching, and SoftwareRouting, Switching, and Software
• Security
• Telephony
• Wireless /Mobility
• Storage Networking
• Security
• Telephony
• Wireless /Mobility
• Storage Networking
• Security
• Telephony
• Wireless /Mobility
• Security
• Telephony
• Wireless /Mobility
EnterpriseEnterpriseCommercialCommercial Service ProviderService Provider
• Metro
• Converged packet networks
• VPN
• Cable
• Voice
• Metro
• Converged packet networks
• VPN
• Cable
• Voice
CORE
CORE
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Systems Approach: A Foundation for Growth
Routing • Switching • OpticalRouting • Switching • Optical
Wireless LAN • Storage NetworkingWireless LAN • Storage Networking
IP CommunicationsIP Communications
HAHA QoSQoS MulticastMulticast VirtualizationVirtualization SecuritySecurity
Future:
Application Orientation
Future:
Application Orientation
Network Management/ProvisioningNetwork Management/Provisioning
© 2003, Cisco Systems, Inc. All rights reserved.8551_08_2003
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New Enterprise Reality
SecurityPoints
WLAN
Storage Area
Networks
LAN
WAN
Past: Separate Present: Hybrid Future: Convergence
Voice Network
VideoConfer-encing
IPTel /Voice
Security WLAN
LAN and WAN
Video
SAN
Secure Converged
Network
DataData VoiceVoice VideoVideo StorageStorage
WirelessWirelessWiredWired
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Network-Embedded Applications
Secure Converged
Network
PBX and Key Systems
PBX and Key Systems
Firewall and VPNs
Firewall and VPNs
Storage Virtualization
Software
Storage Virtualization
Software
MobilityManagement
MobilityManagement
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The Secure Converged Network as a Service Delivery Platform
Packet Layer Services
Network-EmbeddedServices
Voice
Security
Mobility
Storage
• Single point of control
• Ubiquity of implementation
• Services are end-to-end
• Cost advantage
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Example: Full Service Branch of the Future
14Presentation ID © 2002, Cisco Systems, Inc. All rights reserved.
Embedded Security & Security Appliances
Embedded Security & Security Appliances
Access RoutersAccess Routers
Catalyst SwitchesCatalyst Switches
Wireless LANWireless LAN
CallManager Express™ and SRSTCallManager Express™ and SRST
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Cisco Access Router EvolutionAchieving Full “Branch in a Box”
Multi-Protocol Routing, Access
Control, QoS
Hybrid Keysystem
voice- VoFR, VoIP Hybrid Keysystem
voice- VoFR, VoIP
Voice ApplicationsVoice Applications
Content DeliveryContent DeliveryAdvanced SecurityAdvanced Security
Low DensitySwitching
Low DensitySwitching
IP TelephonyIP Telephony
3700 Flagship FSB Router
IOS Firewall/ Encryption
Intelligent Information Network
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Summary: Key Technology Trends
• Virtualization of resources
• Virtualization of location
• Mobility of access
• Scalability of applications
• Embedded security
• Video
• Wireless
• Virtualization of resources
• Virtualization of location
• Mobility of access
• Scalability of applications
• Embedded security
• Video
• Wireless
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The Network of Networks
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Enterprise User Productivity Driven By Access Any Place, Any Time, Via Any Device
TheNetwork of Networks
TheNetwork of Networks
Applications
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