Twitter: @ZuberanceEvent hashtag: #ZubeBAS

On average, about 40% of customers are Brand Advocates.(They recommend brands and products to others without being paid to do so.)

-Zuberance

There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide.

-Zuberance

On average, North American consumers recommend 5 brands.

-GFK Roper, Global Word of Mouth, 2006; Zuberance

The average American consumer discusses brands 56 times per week. 62% of these conversations are positive.

-Keller Fay Group, 2006

There are 500 billion Word of Mouth impressions each year in the US on the social web.

-Forrester Research Inc, Peer Influence Analysis, 2010

Twitter: @ZuberanceEvent hashtag: #ZubeBAS

94% of consumers trust Word of Mouth; 14% trust ads.

-Forrester Research Inc, Intelliseek, 2006

The ROI of Word of Mouth marketing is 10:1. For each dollar marketers invest in WOM marketing, they get $10 back in qualified leads and sales.

-Zuberance, The ROI of Energizing Brand Advocates, 2010

Each time a Brand Advocate recommends a brand, he/she reaches 150 people on the social web.

-Forrester Research Inc, Peer Influence Analysis, 2010

Brand Advocates are 5X more valuable than average customers because they spend more and recommend more than average customers.

-Zuberance, What’s a Brand Advocate Worth, 2010

Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies.

-McKinsey, The consumer decision journey, 2009