Word of Mouth Stats- Intro to Brand Advocacy Series
Transcript of Word of Mouth Stats- Intro to Brand Advocacy Series
How to Turn WOM & Social Media into Sales
There are 50 million Brand Advocates in the US and over 1 billionBrand Advocates worldwide
There are 3.5 billionbrand-related conversations
in the US each day.
64% of these
conversations
are positive
How to Turn WOM & Social Media into Sales
There are 500 billionWord of Mouthimpressions each year inthe US on the social web
How to Turn WOM & Social Media into Sales
94% of consumers trust
Word of Mouth;
14% trust ads
Word of Mouth
Ads
How to Turn WOM & Social Media into Sales
Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies
How to Turn WOM & Social Media into Sales
Each time an Advocate recommends a brand or product on the social web, it reaches 150 people.
How to Turn WOM & Social Media into Sales