Zoom Media. Zoom Media Company : Zoom Media Zoom Media 2003 Full service media and event marketing...
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Transcript of Zoom Media. Zoom Media Company : Zoom Media Zoom Media 2003 Full service media and event marketing...
Zoom Media
Company : Zoom MediaZoom Media
Zoom Media 2003
Full service media and event marketing firm
Specialized in reaching niches
within the 18-49 demo
Expertise in targeting psychographic segments
Established leader in indoor advertising
Consistent industry innovator
Local, national, and global reach
New York | Chicago | Los Angeles
Puerto Rico | Canada | France
Zoom Media 2003
Zoom Mission : Reaching the ConsumerReaching the Consumer
Provide advertisers with highly targeted media and event marketing solutions to reach the valuable niches within the 18-49 year old population
Uncluttered environment
Extended exposure to advertising messages
Social and image conscious locations
Varied communications vehicles
Zoom Media 2003
Zoom’s Reach : Products & ServicesProducts & Services
How does Zoom reach consumers ?
While they are socially and physically active
Social Network
Fitness Network
Through multiple touchpoints
MEDIA
CLASSIC
BACKLIT
EXPERIENTIAL
Events and Promotions
Guerilla Media
Zoom Media 2003
The Evolving 18-34s : Changing Media Changing Media HabitsHabits
Demo composition and behavior is changing More diverse – minority groups are growing More socially and economically mobile Congregating by their passions
Bombarded by advertising Consuming multiple media at the same time Receiving more and more advertising messages each day Skipping ads where possible
Average Personal Income :
Zoom’s Audience – A distinguished group
18-3418-34
frequenting restaurants/bars
$30,164 $32,660
$60,227 $66,935
123
Average HHI :
I am a spender rather than a saver - Index : 109
*2002 MRI Spring, Base total Adult 18+
Zoom Media 2003
Zoom Social Network : Markets & Markets & CoverageCoverage
Venues in top 36, 18-34 DMA markets
Variety of social destinations: bars, clubs, lounges,
restaurants
Over 2,000 venues, 13,000 facings
Events anywhere the target is
Reaching the target while they play
Providing a relevant conduit to their lifestyle
Social Network
Zoom Media 2003
Zoom Social Network : Targeting Targeting PossibilitiesPossibilities
Advertisers use this information to reach the
demographic and psychographic segment that fits their target
African-Americans
Gay Males or Females
Hispanics
Early Adopters
Social Elite
Sports Fans
College Students
Reach only who you need to reach
The environment and clientele of every location in the Social Network is catalogued in our proprietary Venue Profile Database
Example Targets
Zoom Media 2003
Zoom Social Network:Targeting ExamplesTargeting Examples
Includes only the locations that will deliver the target
For example
Demographics
Age, sex, race, gender
Geography
Street, neighborhood, zip code
Venues that do/don’t sell my product
Psychographics
Early adopters, trendsetters, white collar, partiers, connecters, etc.
How it works
Zoom creates a custom network for each advertiser based on the unique targeted consumer
Zoom Media 2003
Zoom’s College Network
Close to campus
Majority student patronage
Largest college markets
College
Spend about $150 billion per year*
68% say they want to hear about products and services via word of mouth*
Say that going out to clubs is “in”*
52% of college students go to restaurants/bars at least once a month**
Creating brand loyalties that last a lifetime
Spend an average of $467 per year on clothes**
Drink an average of 11 glasses of beer per week**
Purchase an average of 10 CDs per year**
* Student Monitor** 2002 MRI Spring, Total 18+
Zoom Social Network:Targeting ExamplesTargeting Examples
Zoom Media 2003
The New 18-49s : Fitness PhenomenonFitness Phenomenon
“Working out” in private gyms is a growing trend
Almost 35 million people belong to a gym
They choose from well over 17,000 locations
Source: IHRSA/American Sports Data Health Club Trend Report
10.7%
24.8%
22.8%
41.7%
<$25M
$25M-49M
$50M-$74M
>$75M
Gym members make a very upscale advertising audience
Over 64% of members have a HHI of $50,000+