Zoom Media & Marketing - Back to the Beach
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![Page 1: Zoom Media & Marketing - Back to the Beach](https://reader033.fdocuments.in/reader033/viewer/2022060110/555afe64d8b42a64398b4919/html5/thumbnails/1.jpg)
Beach Season is Back!
![Page 2: Zoom Media & Marketing - Back to the Beach](https://reader033.fdocuments.in/reader033/viewer/2022060110/555afe64d8b42a64398b4919/html5/thumbnails/2.jpg)
Reach active fitness consumers as they get back into shape and ready for summer.
Gym traffic spikes during early summer months.
Source: Nielsen On Location ZoomFitness Digital Network Report July 2009 –February 2013
ZoomFitness Media and Activations:• TV Commercials• Sampling Programs• Custom Tips and Advice on Gym
Screens• Locker Room Domination• Sponsored Gym Classes
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Custom branded Digital Signage on venue screens
Custom Media in locker rooms
Sampling Programs
Source: GfK MRI Doublebase 2012 ZoomFitness Network base A18+
Get Beach Body Ready with ZoomFitness Index
Reason for diet control – Physical Fitness 233
Go to the beach 189
I follow a regular exercise routine 182
Reason for diet control – Weight Loss 151
Foreign or domestic travel for vacation 149
ZoomFitnessTM has 2,000+
health clubs which reach active, upscale adults and 77% of our audience is A18-49
![Page 4: Zoom Media & Marketing - Back to the Beach](https://reader033.fdocuments.in/reader033/viewer/2022060110/555afe64d8b42a64398b4919/html5/thumbnails/4.jpg)
Stage events & promos at the beach with high impact activations:
• Beach sampling and events• Brand ambassadors & street teams• Stunts and installations• Custom OOH media
Live Events on the Boardwalk
Beach Activations & Sampling Programs
Brand Ambassadors
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Summertime is Mural Time The crowds are out, sidewalks are packed and the vibe in the air is charged. Reach consumers through Zoom’s bold and creative murals.