Z O W I L L I A M SStrategic Partnership Proposal

Blurry Vision, Inc.

O B J E C T I V E S

Create a hub for compelling, unique, and relevant lifestyle driven content.

Receive massive national media exposure in concert with inspirational webinars, speaking engagements, book releases, and tours.

Build a database of loyal, forward-thinking Generation X’ers committed to self improvement.

Leverage this unique platform to create awareness and brand evangelism amongst one of the most powerful spending demographics.

THE VOICE OF REASONT H E M O V E M E N T:Renard “Zo” Williams has done a masterful job of decoding the complexities of

the modern day relationship. A student of urban/alternative culture, Generation

X, and world religions, Williams has turned his life experiences and knowledge

into a no-nonsense empowerment movement. Enter the Voice Of Reason, a

multi-platform round table discussion that calls on experts from different

concentrations to dialogue about current events and issues of interest.

Currently residing under the Jamie Foxx/Foxxhole umbrella on Sirius Satellite

radio, The Voice Of Reason addresses some of the hottest topics and how they

effect the urban/alternative demographic. With the help of celebrity guests

and notable leaders, Williams manages to air out all of the things we wish we

could say but are too afraid to. From the taboo to highly talked about, the

show’s premise is to expose different perspectives while the audience gain the

ultimate clarity furnished by Williams.

The Voice Of Reason is an unlimited source of robust original content. Having

been on the air for over 2 years, Williams has amassed a hefty following and a

host of episodes that uniquely entertain while educating. The show’s integrative

panel discussion and audience Q&A format enables the show to live

successfully on various platforms. In Q2 2011, the Voice of Reason will take to

the world wide web, where Williams will bring his brand of relationship coaching

to a new level.

Williams’ mission is a simple one. Firstly, to improve relationships within the urban/

alternative demographic by increasing effective communication. Next, to

provide audiences with truly original content that inspires, educates, and

entertains. Lastly, to facilitates an inventive and unprecedented engagement

between the information seeker and the news bearer. All of which can be

done by leveraging the Voice Of Reason platform.

R E N A R D “Z O” W I L L I A M SRenard "Zo" Williams is a self published!author, relationship coach, television and radio personality. A student of world religions, Zo is a passionate and opinionated dynamo who offers revolutionary thoughts about the breakdown of social systems and institutions and how they impact human relations within the urban/alternative community. Dubbed as "Tupac meets Deepak," or the "The Hip Hop Dr. Phil," Zo lends a unique perspective to the relationship coaching world.

!Zo got his professional start as a music executive. Having worked with a myriad of Hip Hop and Pop Music heavyweights at Loud and Maverick Records over the years, Zo began noticing the thematic shift in music content. Recognizing that this shift could be traced back to some of the negative nuances in how his generation related to one another and ultimately the world, Zo felt called to be of service. He set out on a path that would pool his life experiences, literary skills, and independent studies backgrounds together. As a result, Zo Williams has emerged as a highly sought after relationship coach and one of the premiere authorities on relationships and the Hip Hop Community (Generation X.)

Currently, Zo can be found hosting his own show, The Voice

of Reason, which is under the Jamie Foxx/FoxxHole Radio Show umbrella on!Sirius Satellite Radio. He also can be heard on Speedy's Comedy Corner, another Sirius Satellite Radio show. Zo has appeared on several television shows including, Spitfire, a hip-hop roundtable show with rap legend Kool Mo Dee and as a panelist on TV One’s, Black Men

Revealed. Zo Williams is currently working on the follow up book to his 2008 release, the Rebirth of Seeds.

A Marriage of Brands

Zo Williams presents an edutainment centric partnership that highlights an organic and synergistic connection to brands that seek to embrace, excite, and inspire the Urban/ Alternative demographic. In an effort to ultimately extend a brand’s imprint within this community, this platform reaches this unique and highly sought after demographic where they live, work, and fellowship - online.

As a strategic partner, brands have the opportunity to utilize the Voice Of Reason as a launch pad for new products and services while using this innovative means of engagement to be fully integrated in their viewing experience.

T H E R E L A T I O N S H I P

The ability to share, with influencers, Brand insights and its position within this community thus making the Brand a part of an important conversation.

An organic opportunity to offer incentive based discounts on products and services whilefurthering the Brand message.

The opportunity to support new and powerful online and live content that inspires, entertains, and educates.

The opportunity to gain credibility with this hard to reach demographic while reaffirming the Brand’s commitment to empowering and supporting this community.

The opportunity to exponentially increase the Brand’s internet awareness and bolster an optimum page ranking.

The opportunity to further extend Brand visibility within the online and social media sector.

The opportunity to distribute unique and exclusive content across the varied Zo Williams platforms i.e. The Voice of Reason and Spitfire Shows, Zo Williams Relationship Seminars and Webinars, Book Tours, Speaking Engagements, etc.

Increase Brand Loyalty

B R A N D B E N E F I T S

Drive Retail Traffic & Sales

Display Brand Attributes

T H E R E A C HZo Williams has earned the respect of his generation. As a result, his compelling radio show topics, no-nonsense perspective to life challenges, and boundless knowledge of relationship dynamics have earned him interviews with some of the most noted personalities within the entertainment and self-help communities.

Battle Of the Planets: When Mars & Venus Collide With Dr. John Gray

Haiti Earthquake relief Show: With Special Guest Macy Gray

Sticks & Stones Can Break My Bones, But Can Your Words Hurt Even More? The Verbal Abuse Show With Iyanla Vanzant

If They Cant Use Our Comb Don't Bring'em Home: The Interracial dating Show with Special guest Tachina Arnold

Is it time redefine Manhood?with Reverend Dr. Michael Bernard Beckwith

Pay-Per View: Is Your Child Visitation Based On up to Date Compensation? With Jamie Foxx

Marital Status41% Never Been Married39% Currently Married20% Divorced

S T A T S

4% Under 21 61% 22-39 30% 40-595% Above Age 60

Diversity54% African American20% Caucasian18% Latino2% Asian6%Multi Racial

Marital Status41% Never Been Married39% Currently Married20% Divorced

Age

58 % Women42% Men

Gender10% Annual Income $100k -$149k15.% Annual Income $75k -$99k22% Annual Income $50k -$74.9k38% Annual Income $25k -$49k15% Annual Income $24k -

33% No Children58% Children Under 189% Children Over 18

FamilyIncome

P S Y C H O G R A P H I C S58% of the listening audience are African American women.

Over 45% of all Consumer Electronics, Automotive, and Apparel purchases are made by women while 60% of all of those decisions are influenced by them.

“Self Sufficients and “Achievers” make up 37% of all African American women and constitute for 70% of the African American segment of the listening audience. These women are categorized as confident, extremely loyal, and love to shop.

61% of the listening audience are Gen X’ers.

Gen X’ers are the second largest demographic group in the United States and have an aggregate income that exceeds $1.1 trillion

Food and beverage products, automobiles, apparel and footwear, and entertainment account for the biggest expenditures of Generation X.

Gen X’ers make up for than 65% of online purchasers.

Gen X’ers seek extensive peer input, want to interact with media rather than watch, and they look for straightforward information.

African American Women buying power for 2008 exceeded $403 billion dollars.

**Forrester

WOW Report 2007

Nielson Netratings

Pew Internet & Lifestyle Report

SELF IMPROVEMENT: THE C O M M U N I T Y

Self Improvement literature is a $563 million-a-year publishing juggernaut. From seminars to CDs to "personal coaching," the self-improvement industry rakes in billions a year and the forecast suggests an annual growth of 6.2% through 2012.

Self-help seminars are populated by all races, ages and professions of people whose common thread is to improve their quality of life.

Americans spent $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management programs--13.6% more than they did back in 2005,

Consumers of self-help products are the same people who purchased similar products within the previous 18 months.

Studies show that Generation X is the quickest growing demographic to embrace the self help movement. Even though Baby Boomer women are the biggest consumers of self help products, Gen X’ers have show an increase in self help seminar attendance and product consumption.

**Huffington Post-Christine Wheelan

Marketdataenterprises.com

Newsweek Magazine

C O N N E C T I V I T Y

C O N N E C T I V I T YC O N N E C T I V I T Y

C O N N E C T I V I T Y

C O N N E C T I V I T YC O N N E C T I V I T Y

C O N N E C T I V I T YC O N N E C T I V I T Y

C O N N E C T I V I T Y

The Voice Of Reason presents, The College Tour, an intimate and exclusive opportunity for Zo Williams to take his Voice Of Reason franchise on the road. Stopping at a host of ivy league and historical black colleges and universities nationwide, Williams will come face to face with Generation Y and provide them with his no-nonsense approach to inter and intrapersonel relationship success. Who better than Generation Y’ers to benefit from Williams’ insights and advice on how to navigate post college life. The College Tour is a Q&A sty le d ia logue that prov ides participants with the empowerment tools necessary to get past life’s curve balls as they enter the workforce. Williams calls forth his vast knowledge of the male/female dynamic and creates an important and uplifting discussion series with our leaders of tomorrow.

V O I C E O F R E A S O N: C O L L E G E T O U R

The Voice Of Reason, Children’s Day Event, is a highly interactive opportunity for parents, children, community leaders, and child psychology experts to dialogue about rearing empowered youth. The first part of the event will consist of Zo Williams leading the roundtable discussion, much like his radio show, The Voice Of Reason. Here, experts and parents alike will be able to share insights and opinions around the challenges of rearing their children and the role that pop culture has played in the process. Before closing out the conversation, participants will have the opportunity to get their most pressing questions answered by Williams and his panel of distinguished guests.

Afterwards, the children themselves are integrated into the event and will be able to participate in workshops designed to empower and instill confidence while having fun. Williams will lead the workshops along with the child psychologists and create a dialogue that leave the children with information that makes them feel good about themselves and where they are heading. All of the participants will enjoy healthy snacks and lunch, and will be given a gift bag filled with important, uplifting material. William’s inventive brand of empowerment through information pushes the envelope and uses The Voice Of Reason Children’s Day Event as a means to educate children on how to avoid the pitfalls of growing up in today’s society.

THE VOICE OF REASON: CHILDREN’S DAY EVENT

V.O.R. W E B I N A R S

The first of it’s kind, The Voice Of Reason presents: V.O.R. Webinars. Residing on the Voice Of Reason website, V.O.R. Webinars enable Zo Williams to coach individuals all over the world. From traditional relationships to finance, health and wellness, and career challenges, Williams’ is able to share his unique point of view with the global community. Never before has a s e l f h e l p , e d u t a i n m e n t , a n d empowerment platform been created to cater towards the global urban/alternative demographic. Providing his audience with access to some of today’s most respected names in entertainment and the empowerment community, the V.O.R. Webinars p r o m i s e t o p o s i t i v e l y i m p a c t relationships across the most visited medium in existence. The internet.