Ziad Alkhudairi Arabsat Atif06
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Transcript of Ziad Alkhudairi Arabsat Atif06
1
ARABSAT
Presentation To The 8th Arab Telecom and Internet ForumMuscat / 24-25 MAY, 2006
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We are glad to be given the opportunity to give you an update about Arabsat activities.
Even though it is an IGO, ARABSAT decided to run as a company on a commercial basis.
Accordingly, ARABSAT’s management has now an extensive latitude to make all commercial decisions required for being the most competitive player.
We are essentially concerned by dealing with market forces like competition, new technologies and, moreover, SATISFYING CUSTOMERS’ NEEDS.
We are committed to turning ARABSAT into the most pro-active, and preferred, competitor in the region.
Presentation To ATIF24-25 MAY, 2006, Muscat
3
► Our Region's Market Trends (1)
The MENA is admittedly among the world’s fastest growing satellite services' markets: +4% / year. (Euroconsult, Sep-05)
Broadcast represents about 2/3rds of industry revenues.
Contrary to what was anticipated a few years ago, forecasts now show that Broadcast will remain the key growth driver.
* Euroconsult, Frost & Sullivan, Arab Advisors Group, IDC.
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► ARABSAT Overview
► ARABSAT Customer Focused Approach
► ARABSAT Services
► ARABSAT 4th & 5th Generations
► Why ARABSAT & Conclusion
Presentation To ATIF24-25 MAY, 2006, Muscat
5
Who We Are:Who We Are:
Established in 1976 as an IGO
All Arab states are shareholders
20ºE, 26ºE & 30.5ºE Providing services on
four satellites 4th Generation in 2006 &
2008 with 2 new satellites 5th Generation in 2009 &
2010 w/3 additional sats
Highest TV viewership of operators in the MENA region
130 Million viewers, 240+ chnls
69% market share of MENA fixed satellite services
Most profitable & financially-secure regional operator
The only full-service regional operator
Diverse Arab League nations’ ownership and full political independence
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ARABSAT is now ranked World’s 10th largest Satellite Operator
by revenue: $140M$140M (After Intelsat/PAS & SES/NSS mergers)
► ARABSAT Overview:ARABSAT Overview:
Source: Space News, Jul-05.
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Organization Structure
Sales and Customer Service
Corporate Strategy
President & CEO
Marketing
Marketing, Sales and Customer
Service
Support Services
TechnicalServices
Technical Planning and Development
Transmission Operations
Control & Maintenance
HR andAdministrative
Affairs
Information Technology
Internal Audit
LegalServices
Financial Services
Financial Planning and
Investment
Accounting
Board Secretary
Board of DirectorsBoard of Directors
General AssemblyGeneral Assembly
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The Region’s Only Full-Service OperatorThe Region’s Only Full-Service Operator
Direct to Home (DTH) Broadcasting
Occasional Use / Ad Hoc / Special Events /
SNG
Radio Programs Exchange
Regional Voice / Data / IP Trunking
VSAT and Business Services
Internet Trunking & Broadband Access
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Arabsat-2B
BADR-2
20°E
30.5°E
► Today, Arabsat operates 4 satellites, at 2 of its 3 orbital positions.
► We're adding 2 new 4th Generation satellites, in Q3-2006 & 2008.
► Complemented by 3 additional 5th Generation satellites, in 2009.
► This will provide in-Orbit Back-up and major Growth Capacity at our primary 26° East DTH neighborhood, and for our Voice & Data customers.
BADR-3
BADR-C
BADR-4 (Q3-06)
BADR-6 (2008)
Arabsat-5C
(2009)
Arabsat-5A
(2009)
BADR-5 (2009)
26°E
► ARABSAT Fleet:ARABSAT Fleet:
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Orbital Slot 20°E 26°E (Hot Spot) 26°E (Hot Spot) 26°E (Hot Spot)
30.5E 26E(Hot Spot)
26E(Hot Spot)
Ownership Arabsat Lease (Panamsat) Lease (Eutelsat) Arabsat Arabsat Arabsat Arabsat
Available Transponders
24 C 20 FSS Ku 10 BSS Ku 22 C 12 FSS Ku
12 FSS Ku 20 BSS Ku
24 C 20 BSS Ku
EIRPs (at Edge of Arab World)
35-40 dbW 41-50 dbW 44-48 dbW 35-41 dbW (C Band)
43-47 dbW (Ku Band)
41-50 dbW 35-40 dbW (C-band)
41-50 dbW (Ku- band)
Primary Applications
Analogue TV To support
small digital TV transmitters
Occasional TV (digital)
Backhauling Digital TV
transmissions Analogue TV Small network
VSAT or domestic applications
Digital TV (Bouquets)
Trunking Occasional TV
(analogue & digital)
Backhauling Digital TV Internet Analogue TV Regional and
domestic telephone networks
Digital TV Data
services
Analogue TV Digital TV
EoL 1/2007 (current lease expiration)
7/2006 (current lease expiration)
6/2008 11/2008 2023 2024
Arabsat-2B
Badr-C Badr-2 Badr-3 Badr-4 Badr-6
Arabsat Fleet FactsArabsat Fleet Facts
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► ARABSAT: Performances of a ARABSAT: Performances of a Leader:Leader:
An Impressive Number of Viewers Are Tuned to Us:
130 Million Viewers: More than ever!
Outstanding Market Penetration: 69% of all Sat. TV in MENA;
PLUS large direct coverage of Europe, all through only one single transponder @ 26°East.
Still 58+ Million Viewers in ANALOGUE C-band.
26° East:26° East: The Arab World’s Increasingly Successful Neighborhood!
Highest DIGITAL Market Share ever: 60.6% of all Digital TV.
More and more regional Broadcasters join our system:
240+ channels: Largest number than ever!
67 channels have been added to our system in the last 14 months.
* World Bank, PARC custom surveys & updates, Arab Advisors Group, Customers’ interviews & proprietary studies, ARABSAT analysis.
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► ARABSAT Overview
► ARABSAT Customer Focused Approach
► ARABSAT Services
► ARABSAT 4th & 5th Generations
► Why ARABSAT & Conclusion
Presentation To ATIF24-25 MAY, 2006, Muscat
13
► Tighten Ties with Broadcast Customers
Focus on Customers’ needs & relationships, market share growth, and branding support with new Corporate image.
Moving our Services closer to Customers by: Up-linking facilities next to broadcasters,
• Dubai, Amman, Beirut, Sharja, Tunis, Europe,• soon Cairo, Algiers, Morocco, and Iraq.
Enhancing ad-hoc Occasional TV and Backhauling offerings. Improving our coverage for the BADR-2 customers when
transitioned to our soon-to-come 4th Generation birds.
Instituting a pro-active, customer-focused, organization.
Emphasizing Regional Account Management process.
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Getting Closer to our Customers
4 Newly Established Regional Offices/Representations: Cairo => Egypt & Libya
Dubai => GCC,
Asia.
Paris => Europe,
Maghreb,
USA. Riyadh => KSA,
Levant, Sudan.
Each Regional Manager represents his customers within ARABSAT’s internal processes.
New Sales Organization: Split in 4 Regions.
15
In addition to our MENA coverage, we’re extending our reach to:
The African Continent & Central Asia C-band Digital Broadcasting, now fully operational, will
cover 90% of Africa + Central Asia on our new 4th
Generation satellites.Provides much extra value to the neighborhood you
currently reach.
Around the World We are your primary partner for broadcasting your
channels to the world with our Worldwide "Global Arabic Bouquet".
We are working on establishing strategic partnerships with global satellite operators & integrators to give you direct access to other DTH neighborhoods outside MENA.
► Broadcasting: Geographic Expansion
16
Committed to delivering SEAMLESS End-to-End SOLUTIONS to Broadcasters.
Actively building a Network of Partners in:
Pay-TV and Free-to-Air Digital TV Platforms HD-TV ground operations Content Aggregators in major Media Hubs Fiber International Network Providers Broadband Access providers Others, e.g. Interactive TV services technology
operators,...
Broadcasting: Value-Based Services
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We are committed to making our 26°East “hot” DTH position, the region’s preferred spot for end-viewers tuning on Satellite TV.
We will strongly differentiate ourselves on the qualitative ground by progressively introducing new Interactive Value-Added Services on our 4th G sats, from 2006 & 2008 onwards.
Objective: Helping our customers provide their viewers with the most comfortable watching environment.
Broadcasting: Raising Viewers’ Value
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► ARABSAT Overview
► ARABSAT Customer Focused Approach
► ARABSAT Services
► ARABSAT 4th & 5th Generations
► Why ARABSAT & Conclusion
Presentation To ATIF24-25 MAY, 2006, Muscat
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Analogue DTHAnalogue DTH
Occasional Transmissions
Occasional Transmissions
BackhaulingBackhauling
BroadcastingBroadcasting
Internet ServicesInternet Services
Telecom Ops
Telecom Ops
TrunkingTrunking BroadbandBroadband
ARABSAT Services
ARABSAT Services
Domestic TelecomDomestic Telecom
Enterprise NetworksEnterprise Networks
Regional TelecomRegional Telecom
Internet TrunkingInternet Trunking
Pay TV Pay TV
Digital DTHDigital DTH
Pay TVPay TVFree-to-AirFree-to-Air
VARsVARs
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The service can include the turnaround of analog & digital signals at ARABSAT Re-broadcasting Facilities
Digital TV Broadcasting Service
Direct-To-Home TV BroadcastingDirect-To-Home TV Broadcasting
ARABSAT 2D/3A ARABSAT 2CBADR-2/3/4BADR-C
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HD-TV & Analog TV Broadcasting Service
Direct-To-Home TV BroadcastingDirect-To-Home TV Broadcasting
AnalogReceiver
BADR-2/3/4 BADR-C
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Occasional TV Program Exchange
Analog and Digital C-Band Full or partial capacity on BADR-C
Digital Ku-Band Full or partial capacity on BADR-2, BADR-3 & BADR-
4, or on Arabsat-2B Partnership with ASBU
On-Line Booking: To be introduced in June-06!
BADR-3/4 & Arabsat-
2B
BADR-3/4 & Arabsat-
2B
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Arabsat Telecom Services
Domestic, Regional & International Connectivity
Government & Corporate Networks
VSAT hosting and services (with partners)
Internet Backbone IDR for long distance
telephony & data connectivity into the PSTN
ABS for private networks
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Domestic Network Services
Typical applications: Tele-Education Telephony Voice Data Tele-Medicine Video Conferencing Remote Monitoring Retransmission of Radio and TV Programs
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Internet services from ARABSAT teleport in Spain (with GlobeCast) on Arabsat-2B Ku-band, and in Germany (with CeTEL) on Arabsat-2B C-band.
Internet Services
ARABSAT 2B
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► ARABSAT Overview
► ARABSAT Customer Focused Approach
► ARABSAT Services
► ARABSAT 4th & 5th Generations
► Why ARABSAT & Conclusion
Presentation To ATIF24-25 MAY, 2006, Muscat
27
Introducing our 4th Generation
Launches: Q3-2006 & 2008 ► The Youngest DTH Fleet in the Region! State-of-the-art technology: Quality & Reliability guaranteed.
Designed according to our Customers’ needs & wishes.
Larger reach than ever: Ku-band will now cover 100% of MENA, incl. Morocco & Algeria, with a
single beam specially shaped to provide 2 “hot beam centers” for DTH on North Africa & the Gulf;
C-band tilted south now includes 90% of Africa + Central Asia in its footprint.
All 26° East channels will now be receivable in Europe… up to Sweden!
Enhanced downlink power in major urban centers: Reduced dish sizes in main cities: 50 cms.
In-Orbit Back-Up with BADR-2, plus spare capacity on 4th G.
Room for expansion: Largest number of active transponders ever concentrated by
ARABSAT at a single location: 24 C & 52 Ku active channels. Enough spare capacity to welcome expected boom of HD-TV! 26° East => Increasingly attractive as the Arab broadcast neighborhood of
reference.
Transition Planned to Minimally Impact Broadcasters’ Business.
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Main Contractor: EADS ASTRIUM, Payload Subcontractor: Alcatel Space, Based on the Eurostar 2000+ platform:
Very reliable platform with an impressive in-orbit record
10 satellites successfully launched and still operational
No Constructive Total Loss on this platform No satellites retired due to a major anomaly.
Badr-4 Payload: 12 Ku-FSS & 20 Ku-BSS (BoL) Space proven heritage equipment & processes. Subcontractors /suppliers selection based on heritage
and recurrence (i.e. extensive Eurostar and/or industry experience)
Satellite will undergo a very aggressive test plan Lifetime: 15 years contractual, 22 years design Orbital Location: 26 deg East Launcher: To-be-Confirmed
ARABSAT’s BADR-4 Main Features
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Launch date Q3/Q4 - 2006
Orbital Location 26º East
Design Lifetime 15 Years
Maneuver Lifetime Capacity 16.6 Years
Eclipse Full Operation
Frequency Bands Ku-band/FSS: 13.75-14.00 GHz Uplink 12.50-12.75 GHz DownlinkKu-band/BSS: 17.30-18.10 GHz Uplink 11.70-12.50 GHz Downlink
Number of Transponders Ku-band/BSS: 20 (BoL), 16 (EoL)Ku-band/FSS: 12
Transponders’ Bandwidths Ku-band/BSS: 34 MHzKu-band/FSS: 36 MHz
TWTAs Redundancy Ku-band/BSS: 20 TWTAs, for 20 (BoL) Transponders, or 16 (EoL) Transponders.Ku-band/FSS: 16 LTWTAs, for 12 Active Transponders.Note: BSS & FSS TWTAs are sharing common 2 redundancy rings.
Polarization Linear
Cross-Polarization Isolation 30 dB
Saturation EIRPs(Main Contour)
Ku-band/BSS: 48 dBWKu-band/FSS: 48 dBW
BADR-4 / Detailed Features-- 4th Generation --
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BADR-4DOWNLINK Footprint
(Ku-band)
Rain Margin COMFORTABLE
Dish Sizes (m)
Clear Sky RECOMMENDED
Dish Sizes (m)
0.80 0.50 A1.40 0.90 B1.80 1.40 C
Receive Parameters
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BADR-4RECEIVE Parameters:
Main Cities (Ku-band)
32
BADR-4UPLINK Footprint
(G/T -- Ku-band)
33
BADR-4: Ku-band / BSSFrequency Plan
34
4th Generation: BADR-6 Expanded C-band Coverage
35
Our Future Proposed 5th Generation
Preliminary design, specs studies & RFQ almost ready:
Targeted contract date: Q4-2006 for replacement of -2B by 2009, plus expansion elsewhere.
Main Missions: Providing adequate capacity to support our
expansion in 10-20 years and accommodate Customers' growth.
Some Preliminary Objectives:Provide replacement capacityProvide back-up capacityProvide business expansion capacityProtect spectrum and orbital slots
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ANTICIPATED 5TH GENERATION CONFIGURATION
26.0 30.5
BADR-3• 10 Ku-BSS• EOL 2009
BADR-6• 24 C• 20 Ku-BSS
BADR-4• 12 Ku-FSS• 20 Ku-BSS
2B• 22 C• 12 Ku-FSS• Design EOL
2009• Fuel EOL
2012
5A• 24 C-band Channels
•primary coverage over the Arab world•additional coverage over all of Africa and Iran
• Optional - Navisat Payload consisting of:•AMSS Payload (Cockpit Communications)•Navigation Payload (for Aeronautical Navigation)
• Optional – Ka-band Payload with 3 Spot Beams
(2006)
(2009)
(2010)
BADR-5•15 Ku-band FSS Channels
• 4 channels with the same coverage and EIRP as 4B• 4 channels in a fixed Western North Africa Spot
Beam• 4 channels in a fixed Gulf Spot Beam• 3 channels in steerable spot beam•
•4 BSS Channels
•Optional - Switchable to BADR-4 and BADR-6 BSS frequencies
(2008)
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5A – PROPOSED C-band COVERAGE Replacement Capacity
for -2B Backup Capacity for
BADR-6 Expansion Capacity (Iran
and Sub-Saharan Africa) EIRP of 40 dBW at EOC
in Arab world EIRP of 38 dBW at EOC
over sub-Saharan Africa and Iran
38
BADR-5 –FSS/BSS Wide Area Beam
Coverage similar to 4B BSS/FSS
EIRP of ~ 48 dBW at EOC of inner contour (similar to BADR-4, but excluding Europe)
Partial Replacement of Ku FSS Capacity for 2B
Backup BSS Capacity for BADR-4 & BADR-6
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BADR-5 Ku FSS/BSSSpot Beams
Fixed Western North Africa Spot Beam (#1)
Fixed Gulf Spot Beam (#2) Steerable Spot Beam (#3) EIRP of 50 to 51 dBW at EOC
in all three spot beams Partial Replacement of Ku
FSS Capacity for 2B Provides Expansion Capacity
and Backup Capacity Will bring new Ku frequencies
into use (14 GHz uplink in steerable spot beam)
40
► ARABSAT Overview
► MENA Market Trends & ARABSAT Performances
► ARABSAT Customer Focused Approach
► ARABSAT Services
► ARABSAT 4th & 5th Generations
► Why ARABSAT & Conclusion
Presentation To ATIF24-25 MAY, 2006, Muscat
41
Why ARABSAT? Soon, youngest fleet in the region (with 4thG sats): Highest
reliability.
Unmatched reach of the entire Arab & Muslim world: From Morocco to Gulf and Africa, plus Central Asia.
Impressive number of recipients: 130 Million viewers.
Great Penetration: 69% of all Satellite TV households.
PLUS most of Europe, within one single transponder @ 26°E.
Great Market Share: 61% of Digital TV viewers.
26ºEast: The video neighborhood of reference for the Arab community…
Diversity of TV platforms with all facilities available for new channels.
Ability to carry Arab broadcasters’ programs all over the world. Guaranteed Arabic cultural values’ friendly environment.
Full political independence from any countries.
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► CONTACT US: New Sales Organization
Riyadh Office: KSA, Levant, East Africa & Yemen
Hesham Khalipha Regional ManagerTel: +966/(0)1 482-0000 / ext. 234 Fax: +966/(0)1 483-0940 Mobile: +966/(0)50-410-3208 eMail: [email protected]
Diplomatic QuarterP.O. Box 1038Riyadh 11431, Saudi Arabia
Cairo Office: Egypt & Lybia
Moneef Al-Harbi Regional ManagerTel: +202/(0)6 909-971/2 Fax: +202/(0)6 909-973Mobile: +20/(0)1-2809-9366eMail: [email protected]
17, Al-Ahram StreetAl-Korba, Heliopolis, Building A, 3rd Floor, Postal N° 11341 Cairo, Egypt
Dubai Office: Arabian Gulf (excl. KSA) & Iran, Asia
Zaid Al-Khudhairi Regional ManagerTel: +971/(0)4 367-1113Fax: +971/(0)4 368-8102 Mobile: +971/(0)50-466-6834eMail: [email protected]
Dubai Media CityAl Thuraya Tower Office N° 1301P.O. Box 502006Dubai, UAE
Paris Office: Europe & Americas,North Africa (excl. Egypt & Libya)
Bertrand PERSEHAYE Senior Advisor, SalesRegional Manager
Mobile: +33/(0)6-8811-1065 eMail: [email protected]
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THANK YOU!