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ZHENGHAI (THIERRY) LIU206 The Mews, Rocky Hill, CT 06067

860-881-4018 (c)thierryliu@sbcglobal.net

QUALIFICATION SUMMARY

A motivated and driven individual with strong analytical skills and accomplishments in database analyticsseeking a position in database marketing, risk management, and business analysisYears of database marketing analytics experience, including managing credit card portfolio through trackingand analyzing campaign resultsCertified SAS programmer with strong SQL skill and a solid understanding of data structure and data dynamicsExposure to and hands-on experience in Risk Management initiatives including credit limit increase anddecrease, and credit card reissueExperienced in building business processes and financial modelsStrong financial analysis and statistical analysis skills and knowledge in credit card businessMBA - Marketing Research and Finance

PROFESSIONAL EXPERIENCE

2008 Present ROYAL BANK OF SCOTLAND CITIZENS FINANCIALS GROUP Bridgeport, CT

Sr. Market Research Analyst, Campaign Management

Managed credit card campaign execution for all brands and ensure error-free and timely delivery of mailing listsand batch files for Risk Management, Marketing, Optimization, Operations, and Accounting initiatives;campaigns include credit limit increase and decrease, product upgrade and migration, purchase incentives,

fulfillment, design of experiment, customer survey, and commerce coalition with MasterCard; campaignschannels include direct mail, telemarketing, voicemail, email files, and multi-channel.Managed tracking and analysis of campaign results, including response rate, activation rate, spend, and lifts onthese key metrics.Established and maintained auditing process to enable catching table aging glitches at early stage to avoidquality issues with campaign files; also built and maintained auditing process on vendor disposition files toensure a complete solicitation and response history.Standardized and automated campaign execution process from reading in campaign requirements throughloading solicitation history to data warehouse, to ensure accuracy and improve efficiency and documentation.

2005 2008 ALLIANCE DATA SYSTEMS Columbus, OH

Sr. Analyst, Customer Insights and Solutions Division

Managed database marketing initiatives for both multi-tender and Private Label Credit Cards for multiplenational leading retailers, with a total budgeted marketing expense of $1.5 million; ensured timely delivery andaccuracy of mail files and campaign results; initiatives include campaign execution, tracking and analysis, andad hoc reporting.Built business and financial models to report purchasing behavior and dynamics, incrementals, profitability, andROI; created reports offering statistical measurements and deeper insights of marketing campaigns.Managed reports on transactional and demographic profile, and monthly migration of consumer segment for planning and developing marketing initiatives.Served as project lead and subject matter expert on three User Acceptance Testing cross-functional teams,

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including a new analytical tool and two database migration projects; managed internal and external dataalignment and provided directions to IT team for troubleshooting.Conducted research and analysis on financial impact of a poorly executed project and reported to senior management; participated in process improvement for campaign execution; recommendation received andimplemented.

2003 2004 CONNECTICUT CHINA SERVICE, INC. Hartford, CTImport and Export Specialist

Developed and managed $800,000 truck parts export business to China; identified suppliers and managednegotiation between U.S. suppliers and customers in China.Built financial models to conduct projections and analyses and to report on profit and ROI across all businesscategories.

1997 - 2000 TOTAL CHINA INVESTMENT CO., LTD. Beijing, ChinaSenior Marketing Analyst, Lubricants Marketing Division

Conducted research on competitors' pricing, promotion, packaging and communication materials to assist

management decision on pricing and marketing mix.Designed marketing mix and managed its continuous improvement by benchmarking competitions.Managed media planning, procurement, marketing logistics with continuous improvement in quality, efficiencyand cost savings.

1992 1997 MITSUI & CO., LTD. Beijing, ChinaAssistant Business Manager, General Merchandise Division

Managed sales distribution for TOTO brand bathroom products in North China market; significantly increasedsales revenue and market share through developing and managing major distribution channel and other initiatives.Managed trading of other building and home dcor materials; increased annual sales from $0.8 million to $1.8million.

EDUCATION

Industrial Statistics Dept., UNIVERSITY OF CONNECTICUT Mansfield, CT

Non-degree study in Industrial Statistics Dept; passed two graduate statistics courses.

Olin School of Business, WASHINGTON UNIVERSITY St. Louis, MO

MBA, Marketing Research and FinanceMaster of Information Management, Oct 2002 (dual degree)

TSING HUA UNIVERSITY Beijing, ChinaBachelors degree in Scientific English, concentration in Business Administration

PROFESSIONAL CERTIFICATION AND SKILLS

SAS Certified Base Programmer for SAS 9 credentialSQL, Unica Affinium, Alterian Selection Planner, TopDog (all three are campaign execution software tools),Main Frame SAS, CrystalBallFinancial modeling; cost and profit analysis; statistical analysis

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Proficient in MS Office Suite

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