YIQING ZHAOIndustr ial Design

P o r t o f o l i o

This is a 3-week project to redesign a trailer. Sponsor want new branding which can be used in their marketing efforts including stickers, T-shirts and advertising; and develop new use.

Morrirs Mule Trailer Company

High Lid & Organization Divider

ResearchThere are lots of mobile trailers in the marketing. Like Morris Mule Trailer. The cornerstones of a Morris Mule Trailer are functionality, simplicity and strength. With proper care your great grandchildren will be using your Morris Mule Trailer.

To tighten our awareness on the design criteria, we looked at existing Jeep trailers that compete with Morris Mule. Furthermore, we added the product specs, MSRP, and additional comments about each of the trailers we found for Bill “Morris” to reference.

AFFORDABLE EXPENSIVE

FEATURES

SPACE TRAILERS$2,599-$2,699

TENTRAX WRANGLER (BASE)$3,330

MANLEY EXPLORE$9,395

MANLEY BASECAMP$9,195

TENTRAX WRANGLER (ALL)$14,173.20

JEEP® TRAIL EDITION$9,995

DINOOT M-SERIES BASE$785-$855

DINOOT J-SERIES BASE COMPACT$790-$860

DINOOT J-SERIES BASE EXTENDED$890-$960

Product Positioning Chart

DINOOT M-SERIES (FULL FEATURE)$4,938-$5,008

DINOOT J-SERIES (FULL FEATURE)$4,433-$5,478

MANLEY ORIGINAL & UTILITY$5,995-$6,995

JEEP® EXTREME TRAIL EDITION$11,995

X-VENTURE XV-2 (BASE)$11,995

ADVENTURE CHASER$7,236-$10,172

ADVENTURE HORIZON$11,054-$14,656

UTILITY / D.I.Y

Branding Product Photographs Product Specs Product Msrp Comments/NotesMorris Mule

>> Field Grade>> Mountain Grade>> Trail Grade

Below are product specifications to compare and contrast to existing and potentialMorris Mule Trailers. Some competing companies lack details due to the variousweights or dimensions that will depend on the options a customer chooses, ormodifies onto his or her trailer after purchase.

To better understand Morris Mule’s market placement with features, prices of competingproducts are listed below.

Below are brief comments and notes on models’ features. These help to spark ideas and conversations to generate ideas and grow Morris Mule as juggernaut in the Jeep Culture/offroading market.

Space Trailers

>> Long Neck (XL)>> Low-Rider>> High-Rider

Weight:Wheels:

Tongue Height:Loading Capacity:

Overall Dimensions:

Box Dimensions:

Long Neck Length:

Long Neck (XL)

500 lbs.13”19”1,000 lbs12’L x 67.5”W x 4’H7’L x 4’W x 28”H

12.5’ :: 13.5’ (XL)

6500 HighRider

500 lbs.13”19”1,000 lbs.12’L x 67.5”W x 4’H7’L x 4’W x 28”H

6500 LowRider

500 lbs.13”19”1,000 lbs.12’L x 67.5”W x 4’H7’L x 4’W x 28”H

>> Long Neck (XL)$2,699.00>> 6500 LowRider$2,599.00>> 6500 HighRider$2,599.00>> Accessories$39-$379

Models are same build quality. They differ from lengths between the trailer and vehicle (Long Neck/Long Neck XL) and overall trailer height (Low Rider & High Rider).

Tentrax

>> Wrangler A-A/T Off-Road Trailer>> Wrangler Off- Road Camper Trailer

Weight:Wheels:Overall

Dimensions:Cargo Space:(Tent & Bed):

A-A/T Cargo Trailer

450 lbs. (w/o wheels)Vehicle matched9’L x 5’ 4”W x 28”H45”L x 11”W x 24”H----

Camper Trailer

600 lbs. (tent & bed)Vehicle matched

----5’ x 8’ sleeping area

>> Both Trailers> Base Structure$3,330.00> Total Package*$14,173.20

*See “Tentrax Invoice” for different options/accessories.

These trailers have the capability to hold cargo inside the trailer as well as a foldable, pop-out tent. While some accessories drive up the cost, these options show the trailer’s versatility and ability to customize.

Jeep (Mopar)

>> Trail Edition>> Extreme Trail Edition Camper

Weight:Wheels:Overall

Dimensions:Ground Clearance:

Trail Edition

850 lbs.Vehicle matched~61/2’L x 7’W x 50”H12”

Extreme Trail Edition

1,050 lbs.Vehicle matched~61/2’L x 7’W x 52”H15”

>> Trail Edition$9,995.00>> Extreme TrailEdition$11,995.00

This trailer only serves a purpose for small storage due to the foldable tent hidden inside. This could be a market to pursue.

ResearchProduct Positioning Chart

Branding Product Photographs Product Specs Product Msrp Comments/NotesX-Venture

>> XV-2 Trailer Weight:Operating Capacity:

Wheels:Overall Dimensions:Cargo Dimensions:

XV Series (XV-2)

1,190 lbs.2,315 lbs. :: 4,300 lbs. (heavy duty axle)Vehicle matched121/2’L x 75”W x 501/2”H89”L x 59”W x 18”H

>> Base Model *$11,995.00*See “XV-2 ProductInformation fordifferent options/accessories.

X-Venture XV-2 is branded as a premium trailer because it offers features not found on other Jeep trailers. Some of these features include a water heater and sink, even a water tank. While the base model is pricey, the optional accessories surely drive up the cost.Schutt Industries’ product background comes from developing utility trailers for the military.

Dinoot

>> J-Series Tub Kit Weight:

Tub Kit Dimensions:

J-Series Tub Kit

50 lbs. (Compact Tailgate); 60 lbs. (Extended Tailgate)Compact: 53”L x 59”W x 20”HExtended: 78”L x 59”W x 20”H

>> Compact Base$790.00>> Compact Tailgate$860.00>> Extended Base$890.00>> Extended Tailgate$960.00>> Full Package$4,433 :: $5,478

Rather than spending time to match a Jeep style trailer cutting and welding multiple parts and tubs together, Dinoot offers tub kits for (DIYers) to customize the trailer to their Jeep. Dinoot offers DIY kits, or one can be assembled upon request.In contrast to the J-Series, the M-Series resembles the form of the USMC M416 Trailer.

Dinoot

>> M-Series Tub Kit Weight:Tub Kit Dimensions:

M-Series Tub Kit

48 lbs.72”L x 48”W x 20”H

>> M-Series Base$785.00>> Base (Full)$4,937.98>> M-Series Tailgate$855.00>> Tailgate (Full)$5,007.98

Rather than spending time to match a Jeep style trailer cutting and welding multiple parts and tubs together, Dinoot offers tub kits for (DIYers) to customize the trailer to their Jeep. Dinoot offers DIY kits, or one can be assembled upon request.In contrast to the J-Series, the M-Series resembles the form of the USMC M416 Trailer.

Manley

>> Original>> Utility

Weight:Operating Capacity:

Floor Thickness:Overall Dimensions:

Cargo Bed Dimensions:

Manley Original

775 lbs.2,000 lbs.1/8”114”L x 66”W x 23”H72”L x 515/8”W x 227/8”H

Manley Utility

775 lbs.2,000 lbs.1/8”114”L x 66”W x 23”H72”L x 515/8”W x 227/8”H

>> Original$5,995.00>> Utility$6,995.00Other accessoriesare available, seeManleyorv.com.Shipping: $495.00(East U.S.) -$795.00(West U.S.)

While the construction is the same for all Manley trailer grades, Manley segments their brand by the features offered. Regardless of whatever model purchased, accessories offered on other models are always available.The Original and Utility offer utilitarian purposes to buyers who need a trailer for hauling.

Concept

DevelopmentBased on the concept of organization, the divisors are needed a triangle structure to allow the dividers to slide in. So the best way is use metal to weld on the trailer. The metal part are 14 in each, and the bottom need to keep some space that allow to clean the trailer easily.

Based on the concept of high lids, the best way to use wood to make a frame and attached the plywood skin because there is no time to order material, which is light and easy to make.

High Lid

High lids provide more space to storage. It can be used to shelter rain and other things from outside. Also it can provide a place that allow people to put stuff on while opening the lids. And people can put their food on the lids.

Organization Divider provides user more flexible space to arrange their stuff.Organize to stuff in orderProtect stuff not to be pressed

Organization Divider

Organization Divider

More Option

Logo Research

Other than the school’s colors of orange and blue, no consistent usage of the school’s name, initials or the mustang mascot existed on any of its team uniforms, student apparel or athletic venues.During the discovery phase school people uncovered no less than 30 disparate applications of fonts, orientations and combinations of the various brand elements.

A complement of core identifiers which could be used in combination with subordinate wording and interchangeable color combinations was created to accommodate all potential applications of the new branding.

Concept

MORRIS MULE

MM

MORRIS MULE

MMConcept Development