Educationfiles.cargocollective.com/145664/LaceyJae_Resume.pdf · Zeta Tau Alpha “Think Pink”...
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Experience Saatchi & Saatchi Wellness New York, NY VP, Associate Creative Director — October 2015-Present Responsible for creating innovative, compelling experiences that align with clients’ strategic objectives, marketing goals and tactical requirements for 360˚ campaigns through all media channels (print, digital, and broadcast). Oversaw various creative teams focusing on women’s health brands. Lead and won pitches. Successfully re-launched brands, increasing revenue over 54%. Grey Group New York, NY Associate Creative Director — July 2012-October 2015 Work with a multifunctional team of art directors, writers, UX designers, strategists, and developers to create innovative and usable solutions that satisfy needs spanning digital storytelling on both mobile and traditional online experiences. Lead and manage teams of art directors and writers on various brands. Publicis Life Brands Medicus New York, NY Art Director — November 2010-July 2012 Comprehensive pharmaceutical and health care art direction and design. Take projects from concept-stage through final execution. Play an instrumental role in all aspects of brand positioning including strategic planning, creative concepting and development on both print and digital media. Multi-channel branding across all media including print, internet, social, mobile, etc. Signature Styles LLC; Spiegel Brand New York, NY Web Designer — May 2010–November 2010 Designed all components of digital media including weekly web site updates, home page designs, splash pages, look books, online magazines, and special micro-sites. Designed all e-mail blasts, affiliate banner advertisements, Facebook components, and iPhone applications. Concepted and Art directed photo shoots. Designed and produced various print related campaigns. Qualifications & Skills Superior skills in Mac OS X and CS6 // Expert level in Adobe Illustrator, InDesign, Photoshop, and Bridge // Basic knowledge in Flash, Dreamweaver, After Effects, HTML, CSS, PC operating systems and Microsoft Office // Highly organized with extreme attention to detail // Superior work ethic with excellent creative and brainstorming skills // Ability to manage multiple priorities and meet deadlines in a fast-paced environment // Great mentor to junior level Education Kutztown University of Pennsylvania Kutztown, PA BFA in Communication Design Concentrations: Graphic Design and Advertising Design GPA: 3.5 Pennsylvania State University Fogelsville, PA Business Parsons New School New York, NY Graphic Design Summer Program Dign Workshops Design Rx Kutztown University, PA Worked with Craft Design students to design their identity system including personal logo, letterhead system, web site, and other promotional materials. Gourmet Typography Workshop Ilene Strizver, The Type Studio Learned expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals. Awards & Exhibitions Cannes Young Lions Competition Spotlight — 2014 Dean’s List Kutztown University Senior Exhibition Kutztown University Masonic Scholarship Kutztown University Campaign 2 Sustain Poster Competition Philadelphia, PA Organations Zeta Tau Alpha Fraternity (ZTA) 2006–Present American Institute of Graphic Arts (AIGA) 2008–Present Essence Literary & Fine Arts Magazine 2008–2010 Volunteer Work Zeta Tau Alpha “Think Pink” with NFL October 2007–2013 Susan G. Komen Race for the Cure PA 2008, 2010 AIGA Designathon Spring 2008, Spring 2010 Up til Dawn Fall 2007–2008 Bear Tracks for Life 5K Spring 2007 610.737.6527 [email protected] www.laceyjae.com 1/2015
Transcript of Educationfiles.cargocollective.com/145664/LaceyJae_Resume.pdf · Zeta Tau Alpha “Think Pink”...
ExperienceSaatchi & Saatchi Wellness New York, NY VP, Associate Creative Director — October 2015-Present Responsible for creating innovative, compelling experiences that align with clients’ strategic objectives, marketing goals and tactical requirements for 360˚ campaigns through all media channels (print, digital, and broadcast). Oversaw various creative teams focusing on women’s health brands. Lead and won pitches. Successfully re-launched brands, increasing revenue over 54%.
Grey Group New York, NY Associate Creative Director — July 2012-October 2015 Work with a multifunctional team of art directors, writers, UX designers, strategists, and developers to create innovative and usable solutions that satisfy needs spanning digital storytelling on both mobile and traditional online experiences. Lead and manage teams of art directors and writers on various brands.
Publicis Life Brands Medicus New York, NY Art Director — November 2010-July 2012 Comprehensive pharmaceutical and health care art direction and design. Take projects from concept-stage through final execution. Play an instrumental role in all aspects of brand positioning including strategic planning, creative concepting and development on both print and digital media. Multi-channel branding across all media including print, internet, social, mobile, etc.
Signature Styles LLC; Spiegel Brand New York, NY Web Designer — May 2010–November 2010 Designed all components of digital media including weekly web site updates, home page designs, splash pages, look books, online magazines, and special micro-sites. Designed all e-mail blasts, affiliate banner advertisements, Facebook components, and iPhone applications. Concepted and Art directed photo shoots. Designed and produced various print related campaigns.
Qualifications & SkillsSuperior skills in Mac OS X and CS6 // Expert level in Adobe Illustrator, InDesign, Photoshop, and Bridge // Basic knowledge in Flash, Dreamweaver, After Effects, HTML, CSS, PC operating systems and Microsoft Office // Highly organized with extreme attention to detail // Superior work ethic with excellent creative and brainstorming skills // Ability to manage multiple priorities and meet deadlines in a fast-paced environment // Great mentor to junior level
EducationKutztown University of Pennsylvania Kutztown, PA BFA in Communication Design Concentrations: Graphic Design and Advertising Design GPA: 3.5
Pennsylvania State University Fogelsville, PA Business
Parsons New School New York, NY Graphic Design Summer Program
Design WorkshopsDesign Rx Kutztown University, PA Worked with Craft Design students to design their identity system including personal logo, letterhead system, web site, and other promotional materials.
Gourmet Typography Workshop Ilene Strizver, The Type Studio Learned expert-level typographic skills and aesthetics that are rarely taught in schools or fully understood by professionals.
Awards & ExhibitionsCannes Young Lions Competition Spotlight — 2014 Dean’s List Kutztown University Senior Exhibition Kutztown UniversityMasonic Scholarship Kutztown UniversityCampaign 2 Sustain Poster Competition Philadelphia, PA
OrganizationsZeta Tau Alpha Fraternity (ZTA) 2006–PresentAmerican Institute of Graphic Arts (AIGA) 2008–PresentEssence Literary & Fine Arts Magazine 2008–2010
Volunteer WorkZeta Tau Alpha “Think Pink” with NFL October 2007–2013Susan G. Komen Race for the Cure PA 2008, 2010AIGA Designathon Spring 2008, Spring 2010Up til Dawn Fall 2007–2008Bear Tracks for Life 5K Spring 2007
610.737.6527 [email protected] www.laceyjae.com
1/2015
