Anjali savla

mum13kd01

Design applicationjury

Zara Introduction• It is a Spanish clothing and

accessories retailer based in Arteixo, Galicia.

• Founded in 1975- Amancio Ortega and Rosalia Mera.

• Inditex group.

The stores of Zara are in the main places of the city.In Mumbai

• One of the only stores that needs just 2 weeks to develop a product and get it to stores

• 10,000 new designs per year.• Fast fashionFamously quoted by Louis Vuitton fashion director ”possibly the most innovative and devastating retailer in the world” Zara isMenswear Women swearKid swear

Store image

• The stores are the heart of zara.

• Everything is finalized and carried on in the headquarters in arteixo in spain

• The human relations is one of the most important key to their success mantra

• ‘Listen to the customers’- service attitude

• The window display and the internal display plays a main role.

• The window display are well planned in advance

• It is all co-ordinated in the headquarters and then circulated around all the stores

• They are partially renovated every one or two weeks: new garments

• The store manager is also the one managing the entire store but also have an analysis about the products that are being sold to keep the stocks updated.

• The entire store in phoenix, Lowerparel had salesmen which were helping the customers out very politely and patiently

Lights analysis

• The entire store is well lit by the Ambient and focus light

• The store in Palladium is divided into 4 sections

-women’s wear(ground floor)

-casual women’s wear(1st floor)

-Kids wear(1st floor)

-Men's wear(1st floor)

Women’s wear

• The women's wear section is the brightest amongst all the sections of Zara

• The lights are parallely placed because of which the side racks as well as the racks in the middle and the tables are highlighted

• They don’t have perimeter light and no shade or shadow is formed

• Colors of the dresses and jewelry are enhanced

• The lower range products were on the racks or tables in the middle • The higher range products were put on the display near the wall• The accessories were scattered but formal wear accessories were on the ground floor and

casuals on the first floor.

• The lighting was producing a good ambience for the shoppers

• They have given names to the walls like the dark knight combination wall and the black day combination

kid’s wear

• The entire store has similar features just the lights in kids wear aren’t that bright

• It is divided into the girls and boys section which is further divided according to the age group

• Again the lower range objects were placed in the middle and even they had the combination of black knight wall which was for winter wear only

Menswear

• It was creating a very classy environment

• The lights were very soft as compared to both the other sections

• It was divided into casuals, semi casual wear

• The store smelled like lavender• It keeps on changing but they make sure its soothing • The music is decided by the head Quakers • It is tuned into specific zara satellite radio channel, so all the sore around the world sync

into similar songs of the season• It is updated in every 15days.• Block busters of Hollywood• Also depends on the season• By this week in the store the Christmas special carols and songs were going to be updated.

Comparison

• Forever new (woman's wear)

• United colors of Benetton(kid’s wear)

• Adidas (sports wear)

• Triumph(lingerie)

Forever new

• Founded in Melbourne, Australia.

• the feminine beauty of women

• New arrivals are the main focus

• Warm yellow lights in the trail room

• Smell-lime• Playlist comes from

Australia.• Block busters of

Hollywood

Forever new zara1)They use halogen lights and spot lights

White and yellowish light

1)They only use halogen lights as both ambient and accent light

Warm yellowish light

2) Was warmer because of the temperature not being managed properly

2)Even though halogens were used the temperature was soothing

3)Not enough space to move around and it wasn’t well organized.

3) Free place to move around n well organized according to the category

4)Perimeter lights were there 4) No perimeter light

5)Not everything was highlighted because of different lights being used. Extra racks were getting side lined

5)As all of them were halogen lights everything was highlighted. As because the mid table racks were excactlyplaced below the light

6) No satellite music. 6) It is tuned into specific zara satellite radio channel, so all

Kids wear-UCB kids• Italian apparel company• Toscani designed a photo-shoot that

included models and children of many racial backgrounds and called it “all colors of world”

• Fragrance: le brown(accord)• Music: spot radio(online)• Brand related

Ucb kids Zara kids

Halogen lights are used . But the intensity of light is very powerful. Lights on the ceiling were covered

Halogen and spot lights are used. Intensity of the light is less.

The brightness of the store is a little better than zara It is a little dull compared to ucb kids

because of the brightness the temperature was not controlled, creating a warm atmosphere. Making the kids and people restless

The temperature was managed well. Wasn’t making any one feel restless

The clothes were cramped up and not well organizedbecause of the lack of place

Very well organized.

triumph

• It was a tiny corset factory-germany.

• New arrivals are placed on the red wall which right in front of the entrance

• The store is meDiumly lit. Needs

A little more

light For the

colors of

The apparel to

staand out

more

triumph zara

Medium yellow halogen lights were used Halogen and spot lights are used

Shadows were being created at some sections are popping out

Little diffusion

Yellowish white lights are present in the trial rooms White lights are present in the trial rooms(appears like perimeter light)

adidas

• It is a German company

• Smell : jade (lime)

• Company selects 10 songs which are from the Hollywood top songs

• The shoes are accentuated the most

• Very easily accessible

• Well organized

Adidas Zara

spot lights,leds and halogen lights were used. Mainly leds

Halogen lights are used

Perimeter light No Perimeter light

New arrivals are on display itself on the mannequin New arrivals are displayed on the mannequins as well as on the racks

Only 10 songs are selected by the company and are played again

Theres no specific number of songs that are played

Thank you