Zach Hendershot Presentation at SECFC13

Thursday, September 26, 13

How We Work.

WorkshopsBreakthroughsSustainable Engagements


Where we work.


Where we work.

Kenya.


In Kenya, wealth is growing....

but access to financial services is not.


How do you bring digital savings tools to low income Kenyans?


Services Literacy Security


http://cl.ly/1Q1h1X2f2f2M

72%

28%

M-PESA Penetration

67%

33%

Percentage of Adult Population

75%

25%

Percentage of GNP




http://cl.ly/1u1T3C301i20

0

250

500

750

1,000

2007 2008 2009 2010 2011

Number of Transactions (Million)Amount Transferred (KSh billion)

Mobile Money Growth in Kenya





M-PESA(65%)

Traditional(31%)

Median amount: KSh 1,000 (US $11.63)

Digital Savings Habits




Numbers can tell many truths

We found that savings was less intentional, and more a consequence of convenience.

It was just easier to keep it there.


Being intentional about it

Barriers Social Cultural


We learned a lot.

We prototyped ideas so that users could experience it, and give relevant feedback. We made recommendations based on our assumptions and findings.


We don’t know what we don’t know... yet.

But, its being built.

How did it go?


Always include your audience

Lesson #1


Technology is a tool, not a solution

Lesson #2


Invest in innovation

Lesson #3


Collaborate

Lesson #4


Think big, act local

Lesson #5


Lesson #6

Tell compelling stories


Questions?

I might have some answers.


I’m Zach Hendershot

You can find me here:

[email protected]

http://www.linkedin.com/in/zhendershot

More about CauseLabs here:

http://www.causelabs.com


mailto:[email protected]

mailto:[email protected]



Zach Hendershot Presentation at SECFC13

Business

Transcript of Zach Hendershot Presentation at SECFC13