YouTube Video Resume Story
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Transcript of YouTube Video Resume Story
YouTube Resume with Navigation
“Techniques and Lessons Learned”
Presented by Peter Huboi
October 5th 2009
Links used during presentation• http://huboi.wordpress.com/ Landing page (blog) for YouTube Resume with Navigation • http://introhuboifpm.wordpress.com/ Flip Product Manager micro-blog Resume cover
letter • http://www.youtube.com/watch?v=Jg9BcuujB5k Places to see before you die (1st
YouTube video ) • www.BooneOakley.com Great site using YouTube linking (site built entirely in
YouTube) • http://www.youtube.com/watch?v=Cm3xN_yn0ZQ YouTube early test • http://www.masonwong.com/2009/09/case-against-video-resumes-staffing.html Mason
Wong blog “Why video resumes don’t work” • http://nejs.org/category/epitches/ New England Job Show
Target Job: Cisco Product Manager Flip Video
• Videoblog resume microsite (experiment #1)
• Wordpress Blog• 7 video clips as
embedded video blog posts
• Tip: Enter in reverse order
Leave your Room, Meet new People
• Blog post http://bit.ly/VEhKU
• My First YouTube Video – Stanford STATS 252 - The
Social Data Revolution
– Facebook Page Team Competition
– How do you link from a Video to a web URL ?
• Google Booth - SES Trade Show Aug 2009
BooneOakley.com
• Entire site constructed using YouTube annotation linking
• Very Entertaining
Tree Structured Site• Site map like
web page• A web site is
easier to edit• Do the site map• Get sign off• Then start
production
Basic demonstration of Annotation linking
• Create Videos with navigation buttons
• Prepare all link URLs in a list
• Prepare all Text Annotations in a list
• Highlight, Annotate, and Link
Solving a problem with a 2 video technique
• 2 Nearly identical videos– YouTube won’t allow you to
upload same video twice, even with a different name
• Each video links to the other
• Links include “Minute and seconds time to Start”
Two Video Linking Technique
Advantages: Play all the way through with no clicks like a normal Youtube Video, or skip or replay sections with navigation
Navigation Points/ Annotations list1 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=0m0.5s2 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=0m55s3 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=2m04s4 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=4m10s5 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=5m42s6 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=6m35s
1 Click to play - Introduction and Navigation Tips2 Click to play - One minute "elevator pitch" on why to hire Peter Huboi3 Click to play - Social Media Marketing expertise and experience4 Click to play - Networking, Meetups, Events, Classes5 Hire Peter Huboi for Marketing or Product Management / Contact Info6 Replay Contact Info
1 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=0m0.5s2 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=0m55s3 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=2m04s4 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=4m10s5 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=5m42s6 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=6m35s
A
B
Video recording issues solved
• Lighting– Ambient light by window
+ 2nd light on other side– Window + bounce
Halogen off white Ceiling
• Sound– lapel mic
• Teleprompting– Prompt! (free with limited
number of characters)
Video Production Software
• Software – TechSmith Camtasia
– Adobe Premiere Elements
– Sony Vegas
– Pinnacle Studio
• PiP (Picture in Picture)– Produce and edit video(s) 1st
– Create Menu Graphics
– Graphics Track, PiP track
Consumer targeted editions will be easier to learn than Professional Software editing tools
If you post it, will they Come ?
• My Marketing Plan– Create a Blog-based
Microsite
– LinkedIn contacts via “Ask a question”.
– Contact one influential blogger
Zero Marketing = Zero Hits
Twitter + Influencer
Facebook +LinkedIn Question
HR Director blog about why video resumes do not work
• 15 Reasons, including:– No 30 second text skim
– Video Resume wasn’t customized to my job
– “I don't recruit for jobs which require on-camera skill”
– I am so discouraged by how bad the vast majority of video resumes are, I have no inclination whatsoever to watch yours.
My next steps (Recommendations)
• YouTube Resume with Navigation is too much work
– too hard to customize– too long– I learned a great deal … and it’s a good
story to tell
• Evolve Micro-blog Resume Site Strategy
– More text, less video– Tailor Micro-site Blog Resume sites per
position type (like a cover letter)
• Links in PDF cover letter to Micro-site blog posts
– Cover letter has the headline, blog post has the story
ProblemHypothesisActionMetricsExperiment
Still want to make a video resume?
• Local Access Cable TV ?– New England Job
Show (example)
– http://nejs.org/category/epitches/
• Grant Proposal ?• Funding ?
Thank You
– Video Resume landing page
– Blog entries for “Marketing Yourself with Social Media”
• LinkedIn Profile– http://
www.linkedin.com/in/peterhuboi
• http://huboi.wordpress.com/