Telling your Story on YouTube
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Transcript of Telling your Story on YouTube
![Page 1: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/1.jpg)
Telling your Story onYouTube
Ian KawataCreative DirectorSVCF
Training sponsored by
![Page 2: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/2.jpg)
Agenda
1. Know Your Audience
2. Write a Script
3. Organize Your Content
4. Shoot Your Video
5. Edit Your Footage
![Page 3: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/3.jpg)
Know Your Audience
• Who is my primary audience? Age? Sex? Interests? Income?
• What is the core message? Identify the key takeaway.
• Call to Action: SVGives will help us…?
![Page 4: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/4.jpg)
Write a Script
• Keep your story simple• Present the problem (Why should they listen?)
• Tell how you help solve this problem• How will you benefit from their participation in
SVGives?
![Page 5: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/5.jpg)
Organize Your Content
• What equipment should I use/need? • What audio assets do I need?• What images will engage your audience?• Create a story board
![Page 6: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/6.jpg)
Shoot Your Video
• Listen carefully to your sound• Natural light can be your best friend• Practice makes perfect (Take many takes, as it takes)
• Stay organized
![Page 7: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/7.jpg)
Edit Your Footage
• Pay close attention to the audio• Stay on point• Ask yourself: Do I really need this shot?• Add music to enhance. Not distract.
![Page 8: Telling your Story on YouTube](https://reader035.fdocuments.in/reader035/viewer/2022062422/568135cc550346895d9d2fdc/html5/thumbnails/8.jpg)
Questions?
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Sign Up Today• Get emails about upcoming trainings• Learn about the prizes you may want to
compete for• Learn how to promote your NPO with social
media• Learn how you can use your Razoo page in
the future
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