PowerPoint Presentation

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Videos are everywhere.mostly mobile....this is how kids may grow up if we continue to increase our screen time.2

Ogilvy & Mather

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Ogilvy & MatherFilm and capturing visuals is really really important, our bodies are hard wired for visuals4

YouTube used to be about cat & dog videos, now its much more HD / premium contentthanks in part to better / more affordable cameras and editing tools5

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Just like YouTubers grow their audience by partnershipsso can brands7

VARIETY MAGAZINE CELEB STUDY (USA AGE 14-24)

Better loved / have more sex appeal / better known than Hollywood actors for the demographic (Q score survey - teens / early 20s Variety mag)8

https://youtu.be/MejbOFk7H6c

Ogilvy & Mather

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7 years worth of unboxing videos made last year / 18 of the top 100 channels on YouTube are unboxing!10

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http://www.hondatheotherside.com/

Ogilvy & Mather

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https://youtu.be/7Xc1NXyny48

Ogilvy & Mather

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www.thinkwithgoogle.com/playbooks/youtube.html

CREATE YOUR OWN CHANNEL AND PLAY SHARE RESOURCES19

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DEVELOP A CULTURE THAT MAKE BETTER SMALL IDEAS21

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We live in a world of screens (think about how long it takes you to look at your phone in the morning). As advertisers we are increasingly in charge of putting things on those screens.Lets make things that have value, things that work, things that have longevity.

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