YouTube advertising
-
Upload
gareth-o-neill -
Category
Business
-
view
515 -
download
1
description
Transcript of YouTube advertising
![Page 1: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/1.jpg)
Migrating TV advertising to Youtube
profitable advertising campaigns
&
![Page 2: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/2.jpg)
So Why ?
• 48 hours uploaded every minute on YouTube• Great opportunity to target core
audience
• More flexibility than TV
• Why not?
• Cheap CPCs
![Page 4: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/4.jpg)
Results
• YouTube is now our 2nd highest online channel for sales in the US
• CPAs lower than any other route to market• 2,788,981 views on one video
3,534,717 channel views and 498 subscribers
![Page 5: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/5.jpg)
Tips
• Wide reach campaigns = YouTube keyword tool Targetted campaigns = Google keyword tool
• Start CPCs high and reduce them• Use display instead of text• Pre-roll ads – be careful budget wise• Use 300 x 250 image ads• Sales? Then voice, links and annotations
![Page 6: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/6.jpg)
Thanks & Finally
www.twitter.com/garethoneill
http://ie.linkedin.com/in/garethoneillhttp://www.quora.com/Gareth-O-Neill
![Page 7: YouTube advertising](https://reader033.fdocuments.in/reader033/viewer/2022061123/54746c2eb4af9fbe0a8b57db/html5/thumbnails/7.jpg)
Q & A