O P T I M I Z I N G Y O U T U B E C O N T E N TH O W T O S E T Y O U R Y O U T U B E C O N T E N T U P F O R S E A R C H , S O C I A L A N D

C O N V E R S I O N S U C C E S S !B Y A L E X K I N G

W H Y S H O U L D Y O U O P T I M I Z E ?

- Higher search rankings

- More views

- More interactions

- More conversions

W H A T T O F O C U S O N

C U S TO M I Z E Y O U R C H A N N E L

- Create custom profile and banner photos

!- Link to your social accounts and website

!- Pick a video to feature on your channel homepage

!

- Boosts credibility

!- Visually appealing

!- Improves user experience

B E N E F I T S

C H A N N E L C U S TO M I Z AT I O N E X A M P L E S

C H A N N E L C U S TO M I Z AT I O N E X A M P L E S

L E T ’ S U P L O A D S O M E V I D E O S !

S O Y O U H AV E A N I C E LY S E T U P C H A N N E L . !

N OW W H AT ?

I M P O R T A N T E L E M E N T S

V I D E O U P LOA D C H E C K L I S T

- Video title

!- Video file name

!- Video tags

!- Video description

!- Annotations

!- Thumbnail images

!- Playlists

!

I N T E G R A T E K E Y W O R D S I N T O T H E S E E L E M E N T S

K E Y W O R D F O C U S E D C O P Y

- Video title

!- Video file name

!- Video tags

!- Video description

!- Playlists

!!!

T H I N G S T O K E E P I N M I N D

U S I N G G O O G L E K E Y W O R D P L A N N E R

- Use words relevant to your video and your goal

!- Shoot for keywords that have a high search volume and low competition

!- If you want to use a word with medium or high competition, make sure you can use it frequently

!- Integrate 5-10 keywords placed as frequently as possible throughout text elements.

!!!

K E Y W O R D !P L A N N E R !S E T U PP R O P E R T A R G E T I N G A N D F I L T E R S

H O W T O O R G A N I Z E Y O U R V I D E O S

P L AY L I S T S

- Group by interest

!- Use keywords

!- Pique their interest

!!!

A N N O T A T I O N

E M B E D D E D C O N T E N T

- Annotations: clickable text overlays that push users to take action

!- Uses:

- Asking for likes, shares etc.

- Prompts to subscribe

- Links to related videos

- Links to social or website

- Text clarification

A N N OTAT I O N E X A M P L E S

U S I N G S O C I A L T O B O O S T V I E W S A N D R A T I N G S

S O C I A L S H A R I N G

- Part of the ranking factor for video content is the number of views and positive ratings

!- Sharing content on social = more exposure = more views =

higher rankings

!- Share your own video content on social channels but also

make sure there are clear prompts for your users to share on their own

T H E I M P A C T O F E N G A G E M E N T

E N C O U R AG E C O N V E R S AT I O N

- YouTube enables comments

!- Interact with your viewers if they are asking questions

or commenting in ways that could start a conversation

!- Moderating your comments shows users someone is

listening

!- Direct comments to the proper outlets

!- Active conversations help Google know this video is

current and relevant

U S E Y O U T U B E I N S I G H T S A N D G O O G L E A N A L Y T I C S T O G A U G E W H E R E Y O U ’ R E A T

C H E C K I N O N Y O U R P E R F O R M A N C E

- Find out what works best for you through A/B testing

!- Check Google Analytics to see how many of your

visitors are coming to your site and converting

!- Check YouTube Insights to see how many people you

are engaging with. Compare interactions between videos to discover what works best

R E S O U R C E S

- https://www.youtube.com/yt/playbook/optimization.html

!- http://www.brafton.com/infographics/top-10-ways-to-optimize-

your-business-youtube-channel

!- http://www.searchenginejournal.com/how-to-optimize-your-

youtube-videos-and-channel/56708/

D O Y O U R O W N R E S E A R C H !

H A P P Y O P T I M I Z I N G !B Y A L E X K I N G !!

Q U E S T I O N S ? T W I T T E R : @ A K I N G 9 0

E M A I L : A L E X @ P R P L . R S